CSR Martini

What CSR Martini does

CSR Martini is an Australian manufacturer of thermally bonded polyester fibre acoustic and thermal insulation products, operating as a brand within the CSR group, itself part of the Saint-Gobain global building materials conglomerate. Headquartered and manufacturing at a single facility in Ingleburn, NSW, the company has been producing acoustic products for over 27 years (founded circa 1998) and serves Australian, New Zealand, and Southeast Asian markets. Its portfolio spans four product families: a decorative acoustic range marketed under the dECO sub-brand (panels, tiles, blades, screens, clouds, felt, velour, 3D tiles, stick-on tiles), acoustic insulation products (Martini Absorb, Martini Soffit, Martini Flank Guard), industrial products (Filter Media and Vistex colour-coded cleaning cloths for hygiene), and thermal insulation (Bradford Polymax Acoustic/Thermal and Martini Thermaflex for air-conditioning ducts). The company's stated technical differentiator is its ability to absorb sound frequencies below 250 Hz — the deeper bass range not captured by standard NRC ratings — combined with patented snap-on mounting technology for the Verto hanging system used with dECO Blades and Screens.

All CSR Martini products are manufactured to order, treating every project as a custom design. The business operates a specification-led, consultative sales motion targeting architects, acousticians, engineers, interior designers, property managers, and homeowners. The DesignLINK specification services team provides dedicated technical design support from initial consultation through installation, with personal account management throughout the project lifecycle. Distribution is layered: Himmel serves as the primary Australian distributor, with Bradford New Zealand handling thermal insulation and Mammoth handling NZ decorative and acoustic lines, plus an international distributor for Southeast Asia. Revenue is not publicly disclosed and no independent funding rounds are reported, consistent with its status as an internal business unit of CSR/Saint-Gobain rather than a standalone investee.

CSR Martini's commercial moat rests on extensive environmental and quality credentials (GreenRate Level A, HealthRate Platinum, Declare Labels, EPDs for 80+ products, Green Building Council of Australia membership since 2009), a documented project reference list spanning sports, technology, financial services, convention, transport, government, education, and hospitality sectors, and a patent on its Verto/dECO Blades snap-on mounting system. Named customers include Sydney Football Stadium, ICC Sydney, Google, Suncorp, Hyatt Regency Sydney, CSIRO, Royal Randwick Racecourse, Roseville College, and Fitness First. The company's GTM is anchored on specification influence rather than transactional volume, with no public pricing, no subscription or SaaS model, and no AI/ML capabilities present in the documented product or technology stack.

Name

CSR Martini

Legal name

CSR Martini

Website

https://csrmartini.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

CSR Martini designs, manufactures, and sells sustainable thermally bonded polyester fibre acoustic and thermal insulation products, serving building professionals across Australia, New Zealand, and Southeast Asia under the Saint-Gobain group.

Ownership category

akta.pro rank

Product category

Acoustic Insulation Products

NAICS

Artificial and Synthetic Fibers and Filaments Manufacturing (325220)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Thermal & Acoustic Insulation Textiles (Insulation Felts/Soundproofing) (IMAOADAL)

akta.pro secondary industry

Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

Keywords

• Polyester acoustic products
• Decorative acoustic panels
• Thermally bonded insulation
• Acoustic building materials
• Thermal insulation manufacturing

Headquarters

HQ city

Ingleburn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Acoustic and Decorative Acoustic Products: Sale of acoustic insulation, decorative acoustic products (dECO range), industrial products, and thermal insulation. Products are manufactured to order. Includes dECO Series (Quiet Panel, Quiet Board, Deluxe, Flex, Screens, Blades, Clouds, Ceiling Tiles, 3D Tiles, Stick It, Felt, Velour, Edge), acoustic insulation (Martini Absorb, Flank Guard, Soffit), industrial products (Filter Media, Vistex Cloths), and thermal products (Bradford Polymax Acoustic/Thermal, Martini Thermaflex).
2. Technical and Specification Services: Comprehensive technical and specification services provided to architects, acousticians, engineers, interior designers, property managers and homeowners, including expert technical design advice for building professionals through the DesignLINK team.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

CSR Martini designs, manufactures and sells thermally bonded polyester fibre acoustic and thermal insulation products, along with decorative acoustic solutions. The product portfolio includes the dECO range of decorative acoustic panels, ceiling tiles, blades, screens, clouds, 3D tiles, stick-it tiles, felt and velour products; acoustic insulation products (Martini Absorb, Flank Guard, Soffit); industrial products (Filter Media, Vistex Cleaning Cloths); thermal insulation (Bradford Polymax, Martini Thermaflex); and the Verto hanging/mounting system. Products are manufactured to order at the Ingleburn facility in Australia, supported by a Specification Services team (DesignLINK) for architects, acousticians, engineers and interior designers.

Product overview

CSR Martini offers acoustic solutions designed to acoustically enhance spaces people use daily. The product portfolio consists of four key product types: Decorative Acoustic (dECO Series including panels, tiles, blades, screens, felt, velour, and clouds), Acoustic Insulation (Absorb, Flank Guard, Soffit, and Verto mounting system), Industrial products (Filter Media and Vistex Cleaning Cloths), and Thermal Insulation (Bradford Polymax Acoustic and Thermal, and Martini Thermaflex). The company also manufactures Furniture and Bedding products using hollow fibre technology. All products are designed with sustainability at the core, featuring recycled polyester materials and environmental certifications.

Differentiator

Problem solved

Functional benefit

Brands

• dECO Series: High performance decorative acoustic range manufactured in Australia, including products such as dECO Edge, dECO Velour, dECO Felt, dECO Flex, dECO Screens, dECO Blades, dECO Clouds, dECO Ceiling Tiles, dECO Deluxe, dECO Quiet Panel, dECO Quiet Board, dECO 3D Tiles, and dECO Stick It.
• Martini
• Verto
• Martini Filter Media
• Vistex
• Bradford Polymax

Products and services

• dECO Stick It Tiles Self-adhesive decorative acoustic tiles available in triangle, square, hexagon, chevron and shell profiles that combine decorative acoustics with functional pin board capability. Designed for adhesion to flat surfaces such as Gyprock.
• dECO 3D Tiles Three-dimensional decorative acoustic wall feature tiles available in Abstract, Incline, Geo, Rubix and Shatter designs offering high acoustic performance with NRC ratings up to 1.00.
• dECO Clouds Free-hanging sound-absorbing ceiling features available in Circle, Rectangle, Square and Hexagon profiles for commercial ceiling spaces.
• dECO Blades Modular decorative acoustic ceiling and wall blades engineered for targeted sound absorption, available in Linear, Wedge, Arrow and Movement profiles with patented snap-on installation.
• dECO Screens Vertical hanging decorative acoustic room dividers or wall features available in Leaf, Lines, Dots, Breeze and Fracture profiles.
• dECO Flex Flexible acoustic fabric wall finish for reducing echo and reverberation, suitable for straight and curved walls with a self-healing pinnable surface.
• dECO Ceiling Tiles Decorative acoustic drop-in ceiling tiles for standard exposed 24mm ceiling grid systems, offering acoustic properties with colored felt finishes.
• dECO Quiet Panel High performance sound absorptive acoustic board with fabric finish, available in 9mm to 50mm thicknesses, with self-healing pinnable and Velcro-receptive surface.
• dECO Quiet Board Lightweight high performance acoustic boards engineered for premium sound absorption, available in 7mm to 50mm thicknesses for interior walls and ceilings.
• dECO Deluxe High density rigid acoustic panel engineered to control reverberation, available in 24mm thickness and usable as a stand-alone panel or covered in designer fabrics.
• dECO Felt Acoustic felt material bonded to fabricated Martini products, available in 22 colors, with 1-2mm thickness.
• dECO Velour Velcro-receptive fabric bonded to fabricated Martini products, offering a soft plush texture with inherent durability, available in modern colors and neutrals.
• dECO Edge Aluminium framing system used with dECO Quiet Panel to provide a stylish finish for walls and ceilings, available in 25mm and 50mm thicknesses.
• Verto Hanging and Mounting System Innovative trademarked hanging and mountable system that can be fixed on ceilings or walls to provide various executions and suspension effects for dECO Blades and dECO Screens, manufactured from Aluminium 6060 T5 alloy.
• Martini Absorb High performance sound absorptive insulation for controlling reverberated noise in building interiors, ideal for semi exposed areas, manufactured from thermally bonded polyester fibre.
• Martini Flank Guard Thermally bonded polyester fibre insulation designed to reduce flanking sound transmission through suspended ceiling voids in commercial spaces and offices.
• Martini Soffit High performing exposed insulation solution for exposed ceiling areas, maintaining design integrity while providing acoustic benefits, pre-drilled for ease of installation.
• Martini Filter Media Highly efficient air filtration media for commercial air treatment systems, manufactured from hypoallergenic polyester.
• Martini Vistex Cleaning Cloths High performance colour-coded cleaning cloths for hygienic cleaning systems, recommended for hospitals, aged care, hotels, restaurants and food manufacturing.
• Bradford Polymax Acoustic Acoustic wall and ceiling batts for residential and commercial applications that reduce noise transfer between rooms and inhibit outside noise.
• Bradford Polymax Thermal Thermal wall and ceiling batts helping to save energy year-round by regulating temperature in commercial and residential buildings.
• Martini Thermaflex Lightweight thermal insulation specifically designed for flexible air-conditioning ducts, meeting National Construction Code requirements for domestic and commercial systems.

Quantifiable outcome

• dECO 3D Tiles Shatter achieves NRC 1.00 (tested to AS/ISO 354)
• +13 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Green Building Council of Australia (GBCA)coreStrategic or Co-development Partner · 1 January 2009CSR Martini has been a member of the Green Building Council of Australia since 2009. As members they help develop sustainable building initiatives and actively encourage green building practices across Australia. They share knowledge to encourage sustainability in the industry including competitors.
• HimmelcoreChannel Partner/ Reseller/ DistributorHimmel is the primary Australian distributor for CSR Martini products. Serves as the main distribution channel for the Australian market. Contact: 1300 374 253, www.himmel.com.au, [email protected].
• SE Asia International DistributorminorChannel Partner/ Reseller/ DistributorInternational distributor covering SE Asia geographical region. Contact: +60 177077851.
• Bradford New ZealandcoreChannel Partner/ Reseller/ DistributorLocal New Zealand distributor for CSR Martini thermal insulation products. Contact: 0800 277 123, bradfordinsulation.co.nz. Handles all NZ thermal insulation enquiries.
• Mammoth (Tim Papps)coreChannel Partner/ Reseller/ DistributorLocal New Zealand distributor for CSR Martini decorative and acoustic products. Contact: Tim Papps, 027 700 5020, mammoth.co.nz. Handles all NZ decorative and acoustic product enquiries.
• Edge EnvironmentminorStrategic or Co-development PartnerEdge Environment conducted the Environmental Product Declarations (EPDs) for CSR Martini's decorative acoustic, commercial insulation, and residential insulation product ranges. These include life cycle assessments for over 80 products.
• Global GreenTagCertTMcoreStrategic or Co-development PartnerGlobal GreenTagCertTM certified CSR Martini products with GreenRate Level A and HealthRate Platinum certifications, which are required for Green Star project ratings. Certification indicates compliance with ISO 14024 and ISO 17065 standards.
• International Living Future Institute (Declare Program)coreStrategic or Co-development PartnerCSR Martini participates in the Living Building Challenge Declare program. Products have Declare Labels providing transparency on product origin, composition, and end-of-life, aligning with the Living Building Challenge Red List requirements.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• USG Boral: Pan-Asian (including Australia) manufacturer of plasterboard, ceiling systems, and acoustic panels, with comparable commercial building distribution and specification channels to CSR Martini in the ANZ market.
• Ecophon (Saint-Gobain): Saint-Gobain's global acoustic ceilings and wall absorber brand; sister brand to CSR Martini within the same parent group, competing directly in commercial acoustic panel and ceiling tile markets with similar polyester/wool technologies.
• Decoustics: Manufacturer of high-performance decorative acoustic ceiling and wall systems for auditoriums, offices, and public spaces, with overlapping NRC-rated product specifications comparable to CSR Martini's dECO range.
• Armstrong Ceiling Solutions: Major manufacturer of acoustic ceiling tiles, wall panels, and suspension systems for commercial buildings, directly overlapping with CSR Martini's dECO Ceiling Tiles and decorative acoustic wall panels product lines.
• Pyrotek: Specialist in industrial, commercial, and architectural noise control solutions including acoustic absorption products; competes with CSR Martini in specification-led acoustic treatment for buildings, transport, and infrastructure.

Broad incumbents

• Knauf Insulation: One of the world's largest manufacturers of thermal and acoustic insulation, including glass mineral wool, rock mineral wool, and wood fibre products serving commercial and residential building applications globally.
• Rockwool: Global leader in stone wool insulation and acoustic ceiling products (Rockfon), competing with CSR Martini in commercial acoustic ceilings and wall panels across international building markets.

Emerging players

• BAUX Acoustic Panels: Sustainable acoustic panel manufacturer using bio-based materials, focused on design-led commercial interiors; competes with the dECO Series on aesthetics and sustainability credentials in premium specification projects.
• GIK Acoustics: Designer of absorptive acoustic panels, bass traps, and diffusers for studios and commercial spaces; partial overlap with CSR Martini on decorative acoustic treatments targeting architects and interior designers.

Regional players

• Soundisthan: European manufacturer of PET-based decorative acoustic panels for interiors; uses polyester fibre formulations comparable to CSR Martini's thermally bonded polyester technology, focused on the European specification market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CSR_Martini-2126673930957036
• LinkedInlinkedin.com/company/csr-martini
• Instagraminstagram.com/csr_martini

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CSR Martini