What Rapid Mix does

Rapid Mix SRL is an Italian manufacturer of pre-mixed and pre-dosed construction materials, founded in 1984 and headquartered in Villanova sull'Arda (Piacenza), Italy. The company operates through three sub-brands: RapidMix, offering more than 100 pre-mixed products including rapid cement, renders, self-leveling mortars, plasters, bio-mortars, adhesives, and specialty mortars for new construction and renovation; Innovamix, a line of decorative and industrial resin flooring and wall-covering systems (Decor, Industrial, Microstyle, Mikroconcrete, Scratch XP); and Bmix, which leverages proprietary "bisacco" technology and raw materials extracted from quarries on the banks of the Po River to produce mortars, concretes, wet sands, and subfloors. Several Bmix products carry CAM (Criteri Minimi Ambientali) environmental certification qualifying them for Italian green public procurement.

The company runs two production/operational sites — its headquarters in Villanova sull'Arda and a Bmix production facility in Roncaglia — and sells through a structured Italian dealer partner program (Progetto Rivenditori) alongside direct relationships with construction professionals (builders, contractors, renovation specialists). Pricing is not publicly disclosed. On August 6, 2025, Master Builders Solutions acquired Rapid Mix SRL and BMix SRL, converting them into controlled subsidiaries of the global construction chemicals group; founder-shareholder Paolo Achilli remains as CEO to ensure continuity and lead integration. The company operates as a Benefit Corporation with annual published sustainability objectives and reports, and maintains an outbound commercial contact channel for Spain (RAPID MIX ESPAÑA), signaling early cross-border activity beyond Italy.

Name

Rapid Mix

Legal name

Rapid Mix SRL

Website

https://rapidmix.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Rapid Mix SRL is an Italian manufacturer of pre-mixed and pre-dosed construction materials serving construction professionals through three sub-brands (RapidMix, Innovamix, Bmix) and a domestic dealer network, now a subsidiary of Master Builders Solutions following its August 2025 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Piacenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Construction Materials Sales: Revenue from manufacturing and selling pre-mixed construction materials including mortars, plasters, adhesives, bio-mortars, self-leveling compounds, and resin decorative coatings to construction professionals through dealer network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rapid Mix manufactures and supplies pre-mixed and pre-dosed construction materials for the building industry through three product lines: RapidMix (100+ products including mortars, plasters, self-leveling compounds, bio-mortars, adhesives, and restoration products), Innovamix (decorative resin flooring and wall covering systems), and Bmix (concretes, mortars, wet sands, and subfloors based on Po River quarry raw materials). The company also offers CAM-certified sustainable construction products.

Product overview

Rapid Mix is a multi-brand construction materials company offering pre-mixed mortars, concretes, and decorative resin systems through three sub-brands. The core RapidMix brand provides over 100 products including rapid cement binders, renders, self-leveling mortars, restoration plasters (breathing mortars for historic building damp remediation), bio-mortars, and specialty mortars for new construction and renovation. The Innovamix sub-brand offers professional decorative resin flooring and wall covering systems organized into distinct product lines: Decor (artistic coatings), Industrial (high-performance industrial floors), Microstyle, Mikroconcrete (seamless concrete-effect surfaces), and Scratch XP, plus complementary finishing products. The Bmix sub-brand produces concretes, mortars, wet sands, and subfloors based on proprietary bisacco technology using raw materials from Po River quarries, with several products certified to Minimum Environmental Criteria (CAM).

Differentiator

Problem solved

Functional benefit

Products and services

• RapidMix The main product line comprising more than 100 pre-mixed construction products including rapid cement, renders, self-leveling mortars, plasters, bio-mortars, restoration plasters, adhesives, primers, specialty mortars, and CAM-certified products for new building construction and renovation of existing structures. Targeted at construction professionals.
• Innovamix Decorative resin flooring and wall covering systems offering high artistic effect for professionals. Includes multiple sub-systems: Decor (artistic coatings), Industrial (high-performance industrial floors), Microstyle, Mikroconcrete (seamless concrete-effect surfaces), and Scratch XP, plus complementary finishing products.
• Bmix Products leveraging bisacco technology and raw materials extracted directly from quarries on the banks of the Po River. Produces concretes, mortars, wet sands, subfloors, and CAM-certified fibred products (MALTA BASTARDA FIBRATA, SABBIA CEMENTO FIBRATO, CALCESTRUZZO FIBRATO RCK 30) designed to optimize work on construction sites.
• Osmobeton Osmotic mortar for waterproofing cementitious substrates affected by rising damp from ground capillary action and water infiltration. Suitable for positive pressure waterproofing applications. Targeted at construction professionals for waterproofing projects.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Master Builders SolutionscoreStrategic or Co-development PartnerMaster Builders Solutions, a global leader in innovative solutions for concrete admixtures and construction systems since 1909, acquired Rapid Mix and Bmix in August 2025. Rapid Mix Srl and Bmix Srl became controlled companies of the Master Builders Solutions Group. Paolo Achilli remains as CEO to ensure management continuity and contribute to progressive integration.
• BmixcoreTechnology or IntegrationBmix is a subsidiary brand leveraging Bisacco technology evolution and raw materials extracted directly from quarries on the banks of the Po river. Produces a range of products optimizing construction site work including mortars, sands, and subfloor products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Litokol: Italian producer of tile adhesives, grouts, and construction chemicals with comparable product breadth in adhesives and specialty mortars. Direct competitor in the Italian professional B2B channel.
• Kerakoll: Italian construction chemicals company focused on eco-friendly adhesives, mortars, and building products with similar green-procurement positioning. Competes head-to-head with Rapid Mix in Italian specification and dealer channels.
• Torggler (Torggler Chimica): Italian specialty manufacturer of sealants, adhesives, waterproofing mortars, and restoration products. Direct competitor to Rapid Mix in Italian construction chemicals and dealer-driven B2B distribution.
• Fassa Bortolo: Italian manufacturer of plasters, mortars, screeds, and thermal insulation systems with a long heritage and broad dealer footprint. Closely overlaps Rapid Mix's core pre-mixed product range and restoration plasters.
• Mapei: Italy's largest construction chemicals manufacturer with a comprehensive portfolio of adhesives, mortars, grouts, and waterproofing products serving construction professionals worldwide. Direct competitor to Rapid Mix across the same Italian dealer channel and product categories.
• Diasen: Italian specialty manufacturer of waterproofing, dehumidifying, and eco-friendly construction solutions. Closely comparable to Rapid Mix's Osmobeton osmotic mortar and restoration product lines.

Broad incumbents

• Bostik (Arkema): Global adhesives and construction products company offering tile adhesives, sealants, and bonding solutions. Comparable to Rapid Mix's adhesives and resin coating product lines within a much broader specialty chemicals portfolio.
• Sika: Global Swiss construction chemicals leader offering waterproofing, sealing, bonding, and concrete admixtures across all major markets. Overlaps Rapid Mix's portfolio as a broad incumbent with much larger scale and global reach.
• Knauf: Global building materials manufacturer with significant presence in plasters, renders, and floor screeds. Competes with Rapid Mix across pre-mixed construction product categories with broader international distribution.
• Saint-Gobain Weber: Global mortars, renders and facade systems business within Saint-Gobain. Direct category overlap with Rapid Mix's pre-mixed mortars, renders and decorative facade products, with significantly broader geographic presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/innovamixrapidmix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rapid Mix