What Mauser does

Mauser is a German manufacturer of premium hunting rifles and outdoor equipment, operating as a brand under Blaser Group GmbH, headquartered in Isny im Allgäu, Germany. The company traces its core technology to Paul Mauser's 1898 Mauser 98 system — a bolt-action architecture featuring a cylindrical breech closure, locking lugs, three-stage wing safety, and a mid-receiver magazine — which remains in continuous production. Its current product portfolio centers on four rifle families: the MAUSER 25 (a new straight-pull platform launched in 2026), the MAUSER 98 (the legacy 1898 system in Standard and Magnum variants, including the limited Jubiläumswaffe), the MAUSER 12 (a robust all-rounder), and the MAUSER 18 series (Extreme, Fenris, and suppressor-integrated Fenris Silence variants). Supporting technologies include cold-hammered fluted barrels, tungsten-Cerakote coatings, plasma-nitrided surfaces, GRS adjustable polymer stocks, and plasma-oxidized receivers, all positioned around the 'Double Square Bridge' design signature.

Complementing the firearms line, Mauser operates a MAUSER Meisterwerkstatt custom workshop, the MAUSER Originals Collection apparel and accessories sub-brand (hunting knives, axes, backpacks, fleeces, softshells, caps, anniversary merchandise), suppressor and accessory products, and Jungjägerpakete bundled packages targeting first-time hunters. Mauser's business model is one-time hardware sales: rifles priced from approximately €1,624 (MAUSER 18 Extreme) to €14,836 (MAUSER 98 Magnum Expert), with apparel and accessories from €20 to €160, distributed through direct-to-consumer e-commerce (mauser.com) and an authorized European dealer network covering Germany, Austria, Switzerland, Denmark, Sweden, Hungary, and additional EU countries. Revenue is also supported by warranty extension programs. The customer base consists of licensed hunters and sporting shooters, with a secondary premium/collector segment served by limited-edition and high-walnut custom rifles. The company has 501–1,000 employees, no disclosed funding events, and one disclosed regulatory action (a voluntary recall of MAUSER 18 rifles in caliber 6.5x55 SE). Leadership is consolidated under Blaser Group Managing Director Dr. Jens Uwe Drowatzky.

Name

Mauser

Legal name

Blaser Group GmbH

Website

https://mauser.com

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mauser is a German premium hunting rifle brand (part of Blaser Group GmbH) that designs and sells repeating rifles built around the 1898 Mauser 98 system, along with apparel, accessories, and custom workshop services, targeting licensed hunters across European markets.

Ownership category

akta.pro rank

Product category

Hunting Firearms

NAICS

Small Arms Ammunition Manufacturing (332992), Saw Blade and Handtool Manufacturing (332216)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)

akta.pro secondary industry

Hunting & Shooting Specialty Knife/Tool Retail (CRAMAKAH)

Keywords

• Hunting rifles
• Repeating rifles
• Firearms manufacturing
• Hunting accessories
• Outdoor apparel

Headquarters

HQ city

Isny Im Allgäu

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hunting Rifle Sales: One-time sale of repeating rifles including MAUSER 25, MAUSER 98, MAUSER 12, and MAUSER 18 models at various price points from entry-level to premium custom rifles.
2. Hunting Accessories and Apparel: Sales of hunting equipment including knives, axes, backpacks, clothing (jackets, fleeces, shirts, caps), gun accessories (suppressors, magazines, scope mounts), and merchandise through e-commerce.
3. Warranty Extensions: Mauser offers extended warranty programs for purchased products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mauser designs, manufactures, and sells premium hunting repeating rifles built on the legacy MAUSER 98 system (and newer MAUSER 12, 18, and 25 platforms), together with branded hunting accessories (knives, axes, backpacks, suppressors, scope mounts) and a MAUSER Originals Collection of outdoor apparel and lifestyle merchandise. Products are sold direct-to-consumer through mauser.com and via an authorized dealer network across Germany, Austria, and other European countries.

Product overview

Mauser is a German hunting rifle and outdoor equipment brand, now part of the Blaser Group GmbH, headquartered in Isny im Allgäu. The product portfolio centers on four core repeating rifle families — MAUSER 25 (straight-pull), MAUSER 98 (the legendary 1898 system in Standard and Magnum variants), MAUSER 12 (ultra-robust all-rounder), and MAUSER 18 (the 'people's repeater' available in Extreme, Fenris, and Fenris Silence sub-variants) — complemented by the MAUSER MEISTERWERKSTATT custom workshop service for bespoke rifles. Beyond firearms, Mauser sells a broad accessory and apparel lineup under the MAUSER Originals Collection sub-brand, including hunting knives, axes, backpacks, and clothing (fleece jackets, softshell jackets, hoodies, T-shirts, caps, beanies, leather belts), as well as suppressor covers, butcher saws, and collector merchandise like metal signs and velcro patches. Bundled Jungjägerpakete (young hunter packages) offer curated rifle-and-gear bundles for first-time hunters. The company also provides downloadable resources including operating manuals, price lists, and print brochures. Mauser does not offer a public API or AI-enabled features.

Differentiator

Problem solved

Functional benefit

Brands

• MAUSER Originals Collection: Brand collection featuring apparel and accessories with MAUSER branding including T-shirts, hoodies, caps, and leather goods.
• MAUSER 25
• MAUSER 98
• MAUSER 12
• MAUSER 18
• MAUSER Meisterwerkstatt

Products and services

• MAUSER 25 Repeating Rifle Mauser's newest straight-pull (Geradezug) repeating rifle, defining a new class for the authentic Mauser straight-pull experience. Features a unique cycling action that is fast and extremely smooth, with no compromises in design or performance. Targeted at licensed hunters seeking a modern Mauser action.
• MAUSER 98 Repeating Rifle The legendary MAUSER 98 system rifle, a cornerstone of the brand's heritage, based on the system developed in 1898 by Paul Mauser. Features cylindrical breech closure, locking lugs, three-position wing safety, and a mid-receiver magazine. Available in Standard and Magnum configurations, including Standard Diplomat and Magnum Expert variants.
• MAUSER 12 Repeating Rifle An ultra-robust all-round repeating rifle that continues the MAUSER tradition with open-top design and two receiver bridges (Double Square Bridge). Designed as a rugged everyday rifle built to take everything in stride, targeted at licensed hunters seeking a reliable general-purpose rifle.
• MAUSER 18 Repeating Rifle The essence of MAUSER, a pure craftsmanship rifle without frills, positioned as the ultimate rifle for everyone at any time. Combines traditional MAUSER values with modern rifle technology and is available in Extreme, Fenris, and Fenris Silence sub-variants. Designed to be the ideal 'people's repeater' (Volksrepetierer) for licensed hunters and sporting shooters.
• MAUSER 98 Jubiläumswaffe (125th Anniversary Limited Edition) Limited-edition anniversary rifle (25 units) commemorating 125 years of the MAUSER 98 system. Combines 19th-century master craftsmanship with 21st-century materials, available in Standard and Magnum versions for high-net-worth hunters and firearms collectors.
• MAUSER MEISTERWERKSTATT (Custom Workshop Service) Mauser's master workshop service offering custom-finished, bespoke rifles beyond the standard product lineup. Builds on the MAUSER tradition of craftsmanship, offering individually configured rifles to customer specifications for premium and collector hunters.
• MAUSER Originals Collection (Apparel, Knives, Axes, Backpacks) Brand lifestyle collection featuring apparel and accessories with the MAUSER logo. Includes T-shirts, hoodies, fleeces, softshell jackets, caps, beanies, leather belts, hunting knives with Kydex sheath, an original axe, and the MAUSER Rucksack Universal backpack. Targets brand enthusiasts who want to identify with the MAUSER brand outside hunting contexts.
• MAUSER Schalldämpfer (Rifle Suppressors) Mauser-branded rifle suppressors designed to reduce muzzle report, protect the barrel, and minimize target disturbance. Available for various Mauser rifle models for licensed hunters.
• Jungjägerpakete (Young Hunter Bundled Packages) Bundled equipment packages designed for first-time hunters (Jungjäger), offering curated combinations of Mauser rifles and gear at attractive pricing. Targeted at new entrants to hunting.

Quantifiable outcome

• MAUSER 18 Extreme guarantees Sub-MOA precision
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MeinEinkauf.chminorChannel Partner/ Reseller/ DistributorMeinEinkauf.ch is a service partner that handles customs clearance and delivery for Swiss customers ordering from Mauser's German e-commerce site, enabling simplified cross-border purchasing with all customs formalities managed.
• Unzer (Unzer E-Com GmbH)coreTechnology or IntegrationPayment service provider for e-commerce transactions, handling payment processing including PayPal, credit card, immediate bank transfer (Klarna/Sofort), and invoice options. Located in Heidelberg, Germany.
• Trusted Shops GmbHminorGTM or Marketing PartnerCustomer review platform enabling verified buyer reviews to build trust and credibility for potential customers.
• DSB-Münster GmbHminorOthersData protection and IT security consultant serving as Mauser's external data protection officer (Datenschutzbeauftragter) based in Münster, Germany.
• Blaser Group GmbHcoreOthersParent company and parent brand that owns Mauser. Blaser Group also includes brands Blaser, Sauer, Liemke, and Minox. Headquarters shared at Ziegelstadel 1, Isny im Allgäu, Germany.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tikka (Sako/Beretta): Tikka is a Finnish bolt-action hunting rifle brand owned by the Sako/Beretta group, directly competing with Mauser's MAUSER 18 in the mid-range hunting repeater category across European dealers.
• Sako: Sako is a Finnish manufacturer of premium bolt-action hunting and sporting rifles (owned by Beretta Holding), directly competing with Mauser in the high-end European hunting rifle category for big-game and sport-shooting customers.
• Blaser: Blaser is a sister brand operated by Mauser's parent Blaser Group GmbH out of the same Isny im Allgäu headquarters, producing premium German hunting rifles with similar customer targeting (sports hunters) and overlapping DTC/dealer distribution.
• Sauer & Sohn: Sauer is another brand within the Blaser Group portfolio (alongside Mauser, Blaser, Liemke, and Minox), producing German hunting and sporting rifles for the same licensed European hunter customer base via shared group distribution.
• Steyr Mannlicher: Steyr Mannlicher is an Austrian manufacturer of premium hunting and sporting rifles, directly competing with Mauser's MAUSER 98 and M18 lines in the DACH premium rifle segment with shared heritage and dealer channels.
• Merkel (GmbH): Merkel is a German hunting rifle maker with deep DACH heritage, producing traditional double rifles and bolt-action hunting rifles that compete head-to-head with Mauser's premium M98 Diplomat/Magnum SKUs for the same German collector/premium hunter.
• Heym AG: Heym is a German manufacturer of high-quality hunting rifles, combination guns, and double rifles targeting the same premium and traditional DACH hunter segment as Mauser, sharing dealer and trade-show channels.

Broad incumbents

• Beretta Holding: Beretta is the parent of Sako/Tikka and the dominant European premium sporting firearms platform, producing hunting rifles, shotguns, and optics that compete against Mauser across the same European dealer footprint.
• Česká zbrojovka (CZ): CZ is a Czech firearms manufacturer with broad hunting, sport, and defense product lines; its bolt-action hunting rifles (CZ 600 series) compete with Mauser at more accessible price points and serve overlapping European dealers.
• Browning (Browning Arms Company / FN Herstal): Browning is a long-established European-heritage (FN) sporting firearms brand with broad hunting and sporting rifle offerings (BAR, X-Bolt), competing with Mauser across the European premium hunting segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=MAUSER+jagd
• Xx.com/mauser_usa
• Facebookfacebook.com/mauseroriginal
• LinkedInlinkedin.com/company/mauser-jagdwaffen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mauser