What Progetto Turismo does

Progetto Turismo is an Italian tourism consultancy operating as a brand under G&A Group Srl Società Benefit, headquartered in Lavis (Trento) within the Trentino-Alto Adige region. The firm delivers destination marketing and territorial development consulting services to public administrations — including municipalities, provinces, mountain unions, and regional governments — and to private tourism consortia and trade associations. Its core offerings span territorial analysis, strategic tourism development planning, feasibility studies, working-group coordination and stakeholder facilitation, tourism product development, accessible tourism project design, event analysis, and territorial marketing plan development. Methodology centers on bridging strategic vision with concrete implementation through stakeholder alignment and consensus-building, with no software platform or recurring SaaS product.

The business model is project-based professional services: revenue is generated through customized consulting engagements with pricing scoped per project rather than publicly listed or transaction-based. The go-to-market motion is consultative and long-cycle, relying on direct engagement with public decision-makers, referrals from satisfied clients, and thought-leadership presence at industry events such as BITM (Borsa Internazionale del Turismo Montano) and Hospitality Riva del Garda. Distribution is direct, with no intermediaries or resellers. Geographic reach spans four Italian regions — Trentino-Alto Adige, Veneto, Piemonte (Valsesia, Biella), and Sardegna (San Teodoro) — with documented engagements involving multi-municipality clusters of 14, 22, and 36 entities and analytical coverage of all 12 APTs in Trentino. Notable proprietary assets include the annual BITM Observatory on Euregio destination identity, registered trademarks under G&A Group, and the Echo In digital art installation combining physical sculpture with a digital storytelling platform.

Name

Progetto Turismo

Legal name

G&A Group Srl Società Benefit

Website

https://progettoturismo.tn.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Progetto Turismo is an Italian tourism consultancy under G&A Group Srl Società Benefit that provides destination marketing and territorial development consulting to public administrations and tourism consortia across Italy, with projects spanning Trentino-Alto Adige, Veneto, Piemonte, and Sardegna.

Ownership category

akta.pro rank

Headquarters

HQ city

Lavis

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Tourism Consulting: Progetto Turismo generates revenue through consulting engagements with public administrations, tourism consortia, and private entities seeking to develop their territories as tourism destinations. Engagements typically include territorial analysis, strategic planning, feasibility studies, working group facilitation, and marketing plan development. Revenue is project-based and varies by scope and duration of engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Progetto Turismo is a tourism consultancy that helps public administrations and private tourism entities transform their territorial potential into market-ready tourism products. Its core offerings include territorial analysis and strategic tourism development planning, feasibility studies, working group coordination and facilitation, tourism product development, accessible tourism projects, event analysis and development, and territorial marketing plans. Engagements are delivered as bespoke consulting projects for Italian municipalities, provinces, mountain unions, APT bodies, and tourism consortia.

Product overview

Progetto Turismo is a tourism consulting company specialized in destination marketing and territorial development. The company offers a portfolio of professional consulting services rather than a software product platform. Its core offerings include territorial analysis and strategic development planning, feasibility studies, working group coordination, tourism product development, accessible tourism projects, event analysis and development, and territorial marketing planning. These services are designed to help public administrations and private entities transform their territorial potential into successful tourism products and destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Analisi territoriali e piani strategici di sviluppo del turismo Territorial analysis and strategic tourism development planning consulting service to help destinations identify their strengths, analyze market trends, and define development strategies. Designed for public administrations and tourism consortia.
• Studio di fattibilità Feasibility study consulting to evaluate the viability and sustainability of tourism development projects before implementation. For public administrations and private tourism entities.
• Coordinamento e facilitazione di gruppi di lavoro Coordination and facilitation services for working groups involving public administrations, private entities, and stakeholders to align on tourism development strategies. Includes consensus-building and stakeholder engagement.
• Sviluppo di prodotti turistici territoriali Development of territorial tourism products, transforming potential attractions into market-ready tourism offerings for destinations and tourism consortia.
• Progetti di turismo accessibile Accessible tourism consulting projects ensuring destinations and events are inclusive for persons with disabilities, including accessibility certification programs.
• Analisi e sviluppo degli eventi territoriali Analysis and development of territorial events as tourism attractions, including strategy and implementation support for event-driven tourism development.
• Piano di marketing territoriale Territorial marketing plans defining actions and steps to effectively bring tourism development projects to market, including market analysis and ongoing monitoring.
• Osservatorio BITM - Tourism Observatory Annual comparative observatory research product analyzing destination marketing communication across the Euregio (Trentino, Alto Adige, Tirolo), including destination portals and accommodation facilities. Provides unique comparative insights for tourism bodies and policy makers.

Quantifiable outcome

• Veneto Orientale archaeological tourism Masterplan developed for 22 municipalities to destagionalize coastal tourism through cultural heritage.
• +4 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Studio CavaggionicoreStrategic or Co-development PartnerPartnership between Progetto Turismo's strategic vision and Studio Cavaggioni's vertical implementation expertise. Together they serve Private and Public Administrations with comprehensive transformation of territorial potential into effective tourism products. Collaboration includes Veneto Orientale archaeological Masterplan and other territorial development projects.
• Azienda per il Turismo Garda Dolomiti (APT Garda Trentino)coreStrategic or Co-development PartnerLong-standing collaboration on multiple projects including Garda to Commerce commercial tourism strategy, digital signage projects, and ongoing destination marketing initiatives in the Garda Trentino area.
• Confcommercio Alto Garda e LedrocoreStrategic or Co-development PartnerPartnership for commercial sector analysis and strategic development in Alto Garda e Ledro territory, combining trade association expertise with tourism development strategy.
• APT Alpe CimbramajorStrategic or Co-development PartnerTerritorial development project for Alpe Cimbra area commissioned jointly with Folgaria Ski and municipal administration, involving ski lift requalification analysis and community engagement.
• Unione commercio turismo servizi Alto AdigemajorStrategic or Co-development PartnerLead organization for Bolzano Piazza delle Erbe revitalization project, with Progetto Turismo as part of the expert team including Vival Institute and Hds Ortsentwicklung.
• Vival InstituteminorImplementation/ SI/ Consulting PartnerPartner in Bolzano Piazza delle Erbe project team providing specialized expertise in urban development.
• Hds OrtsentwicklungminorImplementation/ SI/ Consulting PartnerPartner in Bolzano Piazza delle Erbe project team providing local urban development expertise.
• G&A Group Srl Società BenefitcoreOthersParent company of Progetto Turismo brand. G&A Group is a Società Benefit (benefit corporation) providing the institutional framework for Progetto Turismo's operations.
• Trentino SviluppominorGTM or Marketing PartnerRegional development agency that introduced Progetto Turismo to Associazione Terme del Trentino for marketing strategy collaboration.
• Consorzio Vignaioli del TrentinominorStrategic or Co-development PartnerCollaboration on wine tourism research presented at Hospitality Riva del Garda, with Confesercenti del Trentino organizing the enogastronomy promotional discussion.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Risposte Turismo: Italian tourism research and consulting firm offering destination studies, market intelligence, and territorial marketing services to public administrations and private operators. Directly comparable to Progetto Turismo in focus, geography, and client base.
• Mabrian: Tourism intelligence platform providing data-driven insights on destination perception, sustainability, and competitiveness. Comparable to Progetto Turismo's observatory and territorial analysis capabilities, with an analytics-first positioning targeting DMOs and tourism boards.

Broad incumbents

• Tourism Economics (Oxford Economics): Global tourism forecasting and economic research firm serving governments, DMOs, and private operators. Comparable as a strategic advisor to public-sector tourism clients, but operating at much larger scale across many geographies.
• JLL Hotels & Hospitality: Global real estate and hospitality consulting practice advising on hotel investment, tourism strategy, and destination development. Overlaps with Progetto Turismo on destination strategy mandates but as part of a much broader service portfolio.
• HVS Global Hospitality Services: International hospitality consulting firm covering hotel feasibility, valuation, and tourism strategy. Comparable on tourism advisory work for public and private clients, though anchored in hotel and asset expertise rather than territorial marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/progetto-turismo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progetto Turismo