EquestrianCoach.com

What EquestrianCoach.com does

EquestrianCoach.com is a privately held, for-profit online education company founded in 2009 and headquartered in Upper Marlboro, Maryland. The company operates an instructional web platform (equestriancoach.com) that delivers online video training to equestrian riders. Its content library comprises over 300 videos and clinics led by Bernie Traurig, a recognized figure in equestrian sport, indicating an instructor-driven, vertical-content model rather than a user-generated or community-based platform. The company's small 1–10 employee footprint and 15-year operating history without disclosed outside funding suggest a lean, founder/cash-flow-funded business.

The platform's underlying technology appears to be standard online video hosting and delivery, with no disclosed proprietary tooling, integrations, or technology stack components. The company's go-to-market, revenue model, pricing mechanics, distribution channels, and customer segmentation are not disclosed in the available data. The absence of disclosed partnerships, enterprise customers, advertising scale, or app-store distribution suggests a direct-to-consumer content business — likely a subscription, membership, or one-time purchase model — though none of these mechanics are confirmed in the source material.

Strategic visibility is limited: there are no disclosed funding rounds, acquisitions, executive hires, product launches since founding, or geographic expansion moves. Ownership, management team, customer logos, awards, and any third-party validation are likewise not present in the input. The company's competitive position rests on the personal brand and expertise of its featured clinician, with the niche vertical (equestrian training) defining both its specialized value proposition and its constrained total addressable market.

Name

EquestrianCoach.com

Website

https://equestriancoach.com

Company type

Private

Founded year

2009

Headcount range

1–10 employees

Short description

EquestrianCoach.com is a privately held online equestrian education platform founded in 2009 in Upper Marlboro, Maryland. It offers over 300 training videos and clinics led by rider Bernie Traurig, targeting equestrian enthusiasts and competitive riders seeking instructional content.

Ownership category

akta.pro rank

Product category

Online Equestrian Education

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAM

Online/Remote Personal Training & Programming

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYAFAEAGAF

Sport/Show Horse Training & Performance Programs

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

SECONDARYMPAEADAI

Training, Stables & Equine Services

Media, Entertainment & Sports/Gambling, Betting & Casinos/Horse Racing & Pari-Mutuel Betting

Keywords

• Equestrian video training
• Online riding lessons
• Horse training courses
• Show jumping instruction
• Equestrian education videos

Headquarters

HQ city

Upper Marlboro

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

EquestrianCoach.com is an online video training platform for equestrians that offers access to more than 300 instructional videos and recorded clinics led by professional rider and trainer Bernie Traurig. The platform serves individual riders who want to improve horsemanship, riding technique, and show jumping skills through self-paced, on-demand video content delivered via the equestriancoach.com website.

Differentiator

Problem solved

Functional benefit

Products and services

• EquestrianCoach.com Online Video Training Library An online subscription-based library of more than 300 instructional equestrian videos covering horsemanship and show jumping skills, taught by Bernie Traurig and intended for individual riders who want self-paced, expert-led online training.
• Bernie Traurig Equestrian Clinics (Online) Recorded and online clinics led by Bernie Traurig, hosted on EquestrianCoach.com, giving individual equestrians access to expert coaching content they would otherwise need to attend in person.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Regional players

• Practical Horseman: Long-running equestrian publication with digital training content for English riding disciplines, addressing the same rider-audience and instructional content niche in North America.
• The Chronicle of the Horse: Historic equestrian publication with digital training and education offerings, comparable as a trusted content brand serving committed English-discipline riders in the US market.
• Eventing Nation: Eventing-focused equestrian media site producing instructional, news, and training content, overlapping in audience and the editorial-to-training content mix for English-discipline riders.
• Horse & Hound: UK-based equestrian media brand with instructional content and rider education, addressing the same English-discipline riders with expert-authored training material.
• Dressage Today: Subscription-based digital and print training content provider for dressage riders, comparable in monetizing expert-led equestrian instruction to a passionate specialty audience.

Direct peers

• ClipMyHorse.TV: Equestrian live-streaming and on-demand video platform offering competition coverage and training content; comparable in online equestrian video distribution and rider/audience overlap.
• Horse & Country: Subscription video streaming service focused on equestrian sports and training content, directly comparable to EquestrianCoach.com's online equestrian video model and target audience.

Others

• FEI (Fédération Equestre Internationale): Global equestrian governing body offering educational resources and clinics, an ecosystem participant that competes for audience attention in equestrian learning content.
• US Equestrian Federation: National governing body for equestrian sport in the US that produces educational programs and content, adjacent to EquestrianCoach.com as an authoritative source of rider education.

Broad incumbents

• YouTube: Dominant free video platform hosting extensive equestrian training content from independent coaches; comparable as the primary competitive substitute for paid online equestrian instruction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/BerniesEcoach
• Facebookfacebook.com/EquestrianCoach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EquestrianCoach.com