Aqua Pro Water Systems

What Aqua Pro Water Systems does

Aqua Pro Water Systems is a privately held, family-owned water treatment solutions provider founded in 2017 by Charles and Bragg Jones in Panama City Beach, Florida. The company operates as the authorized independent Kinetico dealer for the Florida Panhandle, South Georgia, and South Alabama, and is recognized by Kinetico as its fastest-growing global dealership and Hall of Fame inductee. Its core technology is Kinetico's non-electric, kinetic-energy-powered water treatment platform, which combines twin-tank ion-exchange softeners, activated carbon filtration, ultrafiltration, and reverse osmosis membranes — including the NSF/ANSI 58-certified K-5 drinking water station and commercial RO systems ranging from 1–15 GPM — supplemented by UV disinfection, sulfur, iron/rust, calcite, and irrigation filtration modules, plus whole-house air purification installed in HVAC ductwork.

Aqua Pro serves two primary customer segments: residential homeowners (the larger base) seeking whole-house softening, drinking water, well-water treatment, and air purification, and commercial businesses including multi-unit restaurant and café accounts such as Chick-fil-A, Capital One Cafe, P.F. Chang's, and Cambria. Its revenue model blends one-time hardware sales (whole-house systems with 10-year parts warranty and 90-day performance guarantee), professional installation services, recurring maintenance contracts (valve cleaning, filter changes, 24/7 emergency service, salt delivery), and commercial rental/subscription offerings on water softeners. Go-to-market is sales-led: field water analysts conduct free on-site water testing, phone and website funnels capture leads, and dedicated commercial specialists handle business accounts. Geographic reach is delivered through a headquarters in Panama City Beach plus service offices in Boston (GA), Pensacola, and Tallahassee, with marketing amplified by content/SEO, Google reviews (100+ five-star), and the Mike Holmes (HGTV) endorsement carried on Kinetico products.

Name

Aqua Pro Water Systems

Legal name

Aqua Pro Water Systems

Website

https://aquaprows.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Aqua Pro Water Systems is a private, family-owned authorized Kinetico dealer providing residential and commercial water treatment — softeners, filtration, reverse osmosis, well-water and air purification — across the Florida Panhandle, South Georgia, and South Alabama.

Ownership category

akta.pro rank

Product category

Residential and Commercial Water Treatment Systems

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industries

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK), Under-Sink Water Filtration Systems (CRAJAJAD), Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

Keywords

• Water treatment systems
• Water softener installation
• Reverse osmosis systems
• Well water filtration
• Commercial water filtration

Headquarters

HQ city

Panama City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Water Treatment System Sales: Sale of water filtration systems, water softeners, reverse osmosis systems, and related equipment. Includes whole house systems, drinking water systems, and commercial systems. One-time purchase with warranties up to 10 years.
2. Professional Installation Services: Installation of water treatment systems by trained professionals. Includes ongoing maintenance, repairs, and support services.
3. Maintenance and Service Contracts: Ongoing services including valve cleaning, filter changes, equipment inspections, emergency services (24/7), and salt delivery.
4. Commercial Rental Options: Rental options available for commercial water softeners with low cost installation for business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aqua Pro Water Systems sells, installs, and services Kinetico-branded water treatment equipment — including whole-house water softeners, carbon filtration, reverse osmosis drinking-water and whole-house RO systems, well-water treatment (iron, sulfur, UV, calcite), commercial RO and softening systems, irrigation filtration, and whole-house air purification. It also provides professional installation, free on-site water testing, residential well drilling, and recurring maintenance/repair services with 24/7 emergency support across the Florida Panhandle, South Georgia and South Alabama.

Product overview

Aqua Pro Water Systems is a water treatment solutions provider and authorized independent Kinetico dealer serving the Florida Panhandle, South Georgia, and South Alabama. The company operates as a platform-plus-services model, offering Kinetico-powered residential and commercial water treatment products including whole house water softeners (Kinetico 735s, 2060s, 4040, Powerline Series), whole house water filtration systems, whole house reverse osmosis systems, drinking water systems (K-5, AP-5, AP-3), carbon filtration, air purification, irrigation filtration (CP213, CP216, CP413), and specialized well water treatments (rust/iron, sulfur, UV, calcite systems). Commercial offerings include commercial reverse osmosis, commercial water softeners, ice & beverage filters, and hot water softeners. The company also provides complementary services including free water testing, well drilling, filter changes, valve cleaning, salt delivery, and 24/7 emergency support. All products are non-electric, Kinetico-manufactured systems known for kinetic energy operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Water Softener Systems Kinetico-powered whole house water softener systems that remove hardness minerals (calcium, magnesium) through ion exchange to prevent scale buildup, protect appliances and plumbing, and improve skin and hair health. Non-electric twin-tank design with metered, self-cleaning regeneration; offered in multiple sizes/capacities for different household needs.
• Well Water Filtration Systems Comprehensive filtration systems for homes relying on well water, defending against sediment, bacteria, iron, sulfur, low pH, nitrates and other common well-water contaminants. Includes dedicated rust/iron, sulfur, UV, and calcite subsystems, sold as matched solutions.
• Whole House Carbon Filtration Systems Activated carbon filtration systems (coconut-based) that remove impurities, chemicals, chlorine, unpleasant tastes and odors across the whole home, improving water quality at every tap.
• Drinking Water / Under-Sink Reverse Osmosis Systems Under-sink and point-of-use reverse osmosis drinking water systems (including AP-5, AP-3 and K-5 models) that filter up to 99% of contaminants for safe, great-tasting drinking water. K-5 is NSF/ANSI Standard 58 certified for PFOS/PFOA reduction.
• Whole House Water Filtration Systems Point-of-entry filtration systems installed at the main water line that purify all water throughout the home for drinking, cooking, bathing, and appliance protection, filtering up to 99.99% of harmful contaminants.
• Whole House Reverse Osmosis Systems Whole-house reverse osmosis systems using semi-permeable membranes to remove heavy metals, bacteria, minerals, and sediments, producing purified water throughout the entire property.
• Whole House Air Purification Systems Whole-house air purification systems installed in HVAC ductwork that remove viruses, bacteria, dust, allergens, pet dander, and unpleasant odors to improve indoor air quality throughout the home.
• Commercial Reverse Osmosis Systems Kinetico commercial-grade reverse osmosis systems ranging from 1 to 15 GPM, designed for businesses to provide filtered water for manufacturing, beverages, and employee hydration.
• Commercial Water Softeners Commercial-grade Kinetico water softeners including Compact, Twin Tank and Quad Tank configurations for restaurants, healthcare facilities, and other businesses. Rental options with low-cost installation are available, with commercial water specialists assisting in system selection.
• Commercial Water Filtration Systems Industrial and commercial water filtration systems including Neutralizer, two-cylinder, and four-cylinder units for manufacturing, food service, and other business applications.
• Irrigation Filtration Systems Kinetico CP Series irrigation filtration systems (CP213, CP216, CP413) that provide environmentally responsible, configurable rust and iron removal for sprinkler systems, preventing staining on driveways, fences and landscaping.
• Water Treatment Installation, Maintenance and Support Services Professional services including free on-site water testing, valve cleaning, filter changes, equipment inspections, salt delivery, ongoing maintenance and 24/7 emergency service for installed water treatment systems across the service area.
• Residential Well Drilling Services Residential water well drilling services including site location, water well and irrigation well drilling, pump and tank installation, well grouting, well abandonment, pump replacement, well rehabilitation, and ongoing maintenance for both irrigation and drinking water wells.

Quantifiable outcome

• Removes 99.99% of harmful contaminants from water
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• KineticocoreChannel Partner/ Reseller/ DistributorAqua Pro Water Systems is the authorized independent Kinetico dealer in the Florida Panhandle, South Georgia, and South Alabama regions. They are the youngest partnership ever granted a Kinetico dealership and have achieved Hall of Fame status. They offer the complete Kinetico product line including water softeners, whole house filters, reverse osmosis systems, and commercial equipment.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• A. O. Smith Corporation: Major manufacturer of residential and commercial water heaters and water treatment equipment, including point-of-use RO and whole-house filtration. Adjacent competitor with broad product portfolio sold through plumbing wholesalers and dealers.
• Pentair: Large diversified water treatment and pool equipment company selling residential filtration, softening, and RO systems through retail and installer channels. Competes at the equipment and channel level with Aqua Pro.
• Kinetico Incorporated: The manufacturer of all Aqua Pro core products. Operates its own company-owned dealerships in regions outside Aqua Pro's territory and indirectly competes by setting brand, pricing, and product strategy that limits dealer autonomy.

Emerging players

• Springwell Water Filtration Systems: Direct-to-consumer water filtration brand selling whole-house and under-sink systems online. Represents the DTC channel pressure on traditional dealer-led businesses like Aqua Pro.
• US Water Systems: Mid-size regional water treatment dealer and e-commerce retailer offering residential and light commercial filtration, softening, and RO. Competes with Aqua Pro in the Southeast U.S. with a hybrid dealer + direct-ship model.

Direct peers

• Culligan Water: Largest franchised water treatment dealer network in North America, offering residential and commercial water softeners, reverse osmosis, and filtration through a similar field-sales-and-installation model. Closest direct competitor to Aqua Pro.
• RainSoft: Water treatment manufacturer operating through a regional dealer network selling residential and commercial water softeners, drinking water systems, and filtration. Comparable dealer-led go-to-market.
• Pelican Water Systems: Direct-to-consumer and dealer-distributed residential water filtration and softening brand offering whole-house, under-sink, and salt-free systems. Overlaps with Aqua Pro on residential and small-commercial installations.
• Hague Quality Water: Manufacturer and dealer network specializing in residential and light commercial water softeners and reverse osmosis systems. Sells through independent authorized dealers using a similar field-sales and installation approach.
• EcoWater Systems: Major water treatment equipment manufacturer and dealer network selling residential water softeners, reverse osmosis, and filtration through authorized local dealers across the U.S. Directly comparable dealer-led business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aquaprows
• Instagraminstagram.com/aquaprows
• LinkedInlinkedin.com/company/aqua-pro-water-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Pro Water Systems