Infoinsurance

What Infoinsurance does

Infoinsurance (Infoassurance.ca) is a non-profit consumer information service jointly operated by the Bureau d'assurance du Canada (BAC/Insurance Bureau of Canada) and the Groupement des assureurs automobiles (GAA), two industry associations representing most P&C insurers and all Quebec auto insurers respectively. Founded in 2003 and headquartered in Montreal, the organization provides free, bilingual (French/English) educational content and expert guidance on auto, home, condo, and business insurance to Quebec residents. It also operates the regulated Access to Insurance Program (Mécanisme d'accès à l'assurance), which routes drivers refused by multiple insurers to mandatory auto coverage through the GAA mechanism.

The platform is built around a content-and-information architecture: a primary website (infoassurance.ca), an expert blog organized by insurance type, curated thematic dossiers (floods, auto theft, cybersecurity, water damage, co-ownership), and a library of downloadable PDFs covering claims forms, coverage guides, and prevention tools. A staffed Insurance Information Centre provides free expert answers by toll-free phone (514 and 1-877 numbers) and email during weekday business hours. Distribution extends across Facebook, YouTube, LinkedIn, and X (Twitter), with content optimized for organic search on Quebec insurance queries. Core technology is therefore content publishing and information curation, not software or AI systems.

The business model is non-commercial. Infoinsurance does not generate revenue directly; all services are provided free of charge to consumers and the operation is funded by its two parent industry bodies. The organization employs 51–100 people, has no venture or equity funding, no M&A history, and no disclosed leadership changes. Strategic activity has been confined to incremental expansion of content verticals, new distribution channels, and the Access to Insurance Program — consistent with a stable, mission-driven informational mandate rather than a growth-stage commercial enterprise.

Name

Infoinsurance

Legal name

Bureau d'assurance du Canada et Groupement des assureurs automobiles (Joint Initiative - Infoinsurance)

Website

https://infoassurance.ca

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Infoinsurance (Infoassurance.ca) is a non-profit bilingual consumer information service, jointly operated by the Bureau d'assurance du Canada and the Groupement des assureurs automobiles, that provides free educational content, expert phone/email support, and an access-to-insurance mechanism to Quebec residents on auto, home, condo, and business insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Free Consumer Information Service: Infoinsurance is a free service funded by the Bureau d'assurance du Canada (BAC) and the Groupement des assureurs automobiles (GAA). The organization does not generate revenue directly; it is an industry information initiative that provides free insurance education and support to Quebec consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Infoinsurance operates a free, bilingual consumer information service providing Quebec residents and small business owners with impartial education on auto, home, condo, and business insurance. The service offers expert advice by phone and email, a downloadable documents library, thematic dossiers, an industry blog, and the Access to Insurance Program, which assists consumers facing difficulty obtaining coverage. The organization is jointly funded and operated by the Bureau d'assurance du Canada (BAC) and the Groupement des assureurs automobiles (GAA).

Product overview

Infoassurance.ca is a bilingual (French/English) informational platform operated as a joint initiative of the Bureau d'assurance du Canada (BAC) and the Groupement des assureurs automobiles (GAA). The core product is an educational website providing free, accessible information about property and casualty insurance in Quebec across four main categories: auto insurance, home insurance, condo insurance, and business insurance. The offering includes informational articles and guides, downloadable documents and tools (PDFs covering claim forms, coverage guides, and specialized topics), curated thematic featured files/dossiers, an expert blog with practical prevention tips and advice, a bilingual Insurance Information Centre staffed by experts (phone/email support), and an Access to Insurance Program helping high-risk drivers obtain mandatory auto coverage through the GAA mechanism.

Differentiator

Problem solved

Functional benefit

Products and services

• Infoassurance.ca Consumer Information Portal Bilingual (French/English) web portal offering impartial insurance information to Quebec residents on auto, home, condo, and business insurance topics.
• Expert Advisory Service Free telephone and email advisory service staffed by insurance experts who answer consumer questions about coverage, claims, and policy matters.
• Access to Insurance Program Industry-coordinated program that helps Quebec consumers who have been refused or struggle to obtain standard-market insurance coverage by facilitating placement solutions.
• Downloadable Documents Library Online library of free downloadable PDF documents covering insurance topics, consumer rights, claims procedures, and prevention guidance.
• Featured Files / Thematic Dossiers Curated thematic dossiers that organize insurance-related content around specific topics for easier consumer reference.
• Insurance Blog (Blogue) Consumer-facing blog publishing articles, news, and educational content on insurance topics relevant to Quebec residents and small businesses.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Bureau d'assurance du Canada (BAC) / Insurance Bureau of Canada (IBC)coreOthersThe Bureau d'assurance du Canada (BAC) is the association representing most insurance companies that insure homes, cars, and businesses in Canada. BAC offers various consumer services and is one of two parent organizations behind Infoinsurance, providing expertise, knowledge, and resources to the initiative.
• Groupement des assureurs automobiles (GAA)coreOthersThe Groupement des assureurs automobiles (GAA) is an organization created to guarantee access to auto insurance and streamline claims settlement in Quebec. All auto insurers operating in Quebec are mandatory members. The GAA operates the mechanism for access to auto insurance and manages the Fichier central des sinistres automobiles (FCSA) database.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Insurance Information Institute (Triple-I): US-based nonprofit that provides consumer insurance education and research on property/casualty insurance. Highly comparable to Infoinsurance in mission (consumer literacy), funding model (industry-supported), and content approach (articles, fact sheets, public resources).

Others

• Groupement des assureurs automobiles (GAA): Co-parent of Infoinsurance and mandatory industry body for all Quebec auto insurers. Operates the centralized claims database (Fichier central des sinistres automobiles) and the Access-to-Insurance mechanism that Infoinsurance surfaces to consumers.
• Citizens Advice (UK): UK charity providing free, independent consumer advice including on insurance products and consumer rights. Comparable in being a free, mission-driven consumer information service — though broader in scope and not insurance-specific.
• Financial Consumer Agency of Canada (FCAC): Federal Canadian agency that provides consumer financial literacy resources, including on insurance. Operates as the national-level complement to Infoinsurance's provincial educational mandate and could be a partner if Infoinsurance expanded geographically.
• Insurance Bureau of Canada (IBC) / Bureau d'assurance du Canada: Parent organization of Infoinsurance and the national industry association representing Canadian P&C insurers. Operates similar consumer-facing insurance education resources at the national level and is the strategic funder behind the Infoinsurance initiative.
• Autorité des marchés financiers (AMF): Quebec's financial and insurance regulator, with a parallel consumer information mandate. Provides comparable consumer guidance on insurance products, complaints handling, and rights — making it the public-sector counterpart to Infoinsurance's industry-funded education role.
• Insurance Institute for Highway Safety (IIHS): US nonprofit focused on reducing losses from auto crashes, including insurance-relevant research and consumer-facing safety information. Thematically adjacent to Infoinsurance's auto insurance and prevention content, with a comparable nonprofit, industry-supported structure.
• Assuris: Canadian not-for-profit life insurance industry protection corporation that provides consumer information about policyholder guarantees. Operates a parallel industry-funded consumer protection and education function, though focused on life insurance rather than P&C.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/intent/tweet?url=https://infoassurance.ca
• YouTubeyoutube.com/user/InfoassuranceTV
• Facebookfacebook.com/Infoassurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infoinsurance