Headspace

What Headspace does

Headspace Denmark is a non-profit youth counseling initiative operating under Det Sociale Netværk (The Social Network), founded in 2013 and inspired by the Australian headspace model. It provides free, anonymous, and non-binding counseling to children and young people aged 12-25 across Denmark through a hybrid service model comprising 38 physical centers in 33 municipalities, national chat (powered by Basechat), video counseling, phone, and SMS channels. All counseling follows the proprietary three-phase Headspace Conversation Model (contact establishment, exploration, change) and is delivered by a mix of paid youth counselors and trained volunteers who complete standardized training via Headspace Academy; face-to-face services are accredited by RådgivningsDanmark (2023-2026).

The organization extends beyond core counseling into adjacent sub-brands: headspace Family (parent/relative support, launched 2025), headspace Voices (youth storytelling corps), mindU (mental wellbeing workshops in confirmation preparation with the Danish Church), and HvadKanJegBlive.dk (career/education exploration platform supported by A.P. Møller Fonden and labor market partners). Public-facing awareness campaigns include #SlukSammen, Det' Okay, Brave Together (with Maybelline), and #TalOmDet, reaching millions of Danes annually.

Headspace Denmark is funded through a hybrid public-civil society model: municipalities co-finance centers and second employees, regions provide psychiatric staff, institutional foundations (A.P. Møller Fonden, Industriens Fond, Rockwool Fonden) and corporate partners (Maybelline) provide grants, and individual donations plus 200 DKK/year supporting memberships round out the funding base. Note: Headspace Denmark is a separate civil society entity and is explicitly not affiliated with the meditation and mindfulness app Headspace Inc.

Name

Headspace

Legal name

Det Sociale Netværk / headspace Danmark

Website

https://headspace.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Headspace Denmark is a non-profit youth counseling initiative under Det Sociale Netværk providing free, anonymous counseling to young people aged 12-25 via 38 centers, chat, video, phone, and SMS, co-financed by 33 Danish municipalities and foundation grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Municipal and regional co-financing: headspace centers are co-financed by municipalities and regions. Municipalities fund 'seconded' employees working at headspace centers, and regions provide psychiatric staff, creating a hybrid public-civil society funding model that sustains operations across 33 municipalities and 38 centers.
2. Donations and charitable contributions: headspace receives donations from individuals and organizations. A notable example is the 206,300 DKK donation from Ræs med Hjertet at Classic Race Viborg. The organization also receives support through memberships (200 DKK/year) and direct donation mechanisms on its website.
3. Foundation and institutional funding: headspace initiatives receive funding from institutional foundations. The Hvad kan jeg blive? initiative is supported by A.P. Møller Fonden and labor market partners including Industriens Fond, HK, 3F, Fødevareforbundet NNF, Dansk Metal, Dansk Industri, and Dansk Arbejdsgiverforening.
4. Core counseling services (free and anonymous): The primary service offering — face-to-face, chat, video, phone, and SMS counseling for young people aged 12-25 — is provided completely free of charge, funded entirely by municipal/regional co-financing, donations, and foundation grants rather than direct user revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Headspace Denmark provides free, anonymous counseling services for children and young people aged 12-25 across Denmark through a network of 38 physical centers in 33 municipalities, complemented by national chat, video, phone, and SMS counseling channels. The organization also runs headspace Family counseling for parents and relatives, along with supplementary programs including outreach workshops at schools and a career guidance platform.

Product overview

headspace is Denmark's largest nationwide preventive mental health counseling service for young people aged 12-25, operating as an initiative under Det Sociale Netværk. The core offering is free, anonymous counseling available through 38 physical centers across 33 municipalities, national chat (Monday-Thursday 12:00), phone/SMS, and video counseling. Supplementary services include headspace Family (parent/relative support), headspace Voices (youth storytelling corps), and mindU (confirmation preparation workshops). The product portfolio also includes Hvad kan jeg blive? (AI-powered career education platform), outreach/workshop programs reaching 90,000 youth annually, and headspace Academy for counselor training. headspace runs multiple awareness campaigns including #SlukSammen, Det' Okay, Brave Together, and #TalOmDet. The organization emphasizes data-driven service improvement through youth questionnaires and continuous research. All face-to-face counseling is accredited by RådgivningsDanmark.

Differentiator

Problem solved

Functional benefit

Brands

• Hvad kan jeg blive?: Online career and education guidance platform helping young people explore competencies, motivation, and interests to find education and job suggestions. Features over 240 vocational programs described by young people for young people.
• mindU
• headspace Voices
• headspace Family
• #SlukSammen
• Det' Okay

Products and services

• headspace Counseling Services Free, anonymous counseling service for young people aged 12-25, available via in-person centers, phone, video, chat, and SMS. All sessions follow the headspace conversation model focusing on contact establishment, exploration, and change facilitation.
• headspace Family Counseling service for parents and relatives of young people aged 12-25, offering confidential space for individual and family conversations about mental wellbeing. Available via chat, SMS, and video.
• Hvad kan jeg blive? (What Can I Become?) Online platform helping young people explore career and education options. Features 240+ vocational education paths described by young people for young people, including an AI-powered chat feature for guidance.
• mindU Workshop and teaching material program focused on mental wellbeing in confirmation preparation. Delivered by young volunteers from Unge På Vej, featuring presentations, advice, reflection, discussion, and dilemma games in collaboration with Danish Church dioceses.
• headspace Outreach/Workshops Mobile counseling activities conducted at schools and educational institutions across Denmark, with more than 1,000 health-promoting workshops reaching 90,000 children and young people in 2025.

Quantifiable outcome

• Over 22,000 conversations with young people conducted in 2025
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• SMK – Statens Museum for Kunst (National Gallery of Denmark)coreStrategic or Co-development Partner · 1 January 2026headspace and SMK have developed an art-based conversation tool titled 'Når kunst giver sprog' (When Art Gives Language), using physical wooden conversation blocks with art motifs from SMK's collection. The tool helps young people articulate difficult emotions through tactile engagement with art. Currently being tested in 4 of 38 headspace centers. The collaboration is formalized through a 2-year partnership agreement (2026-2028). Young volunteers at SMK played a central role in designing the tool based on themes discussed at headspace centers.
• Maybelline (L'Oréal group) – Brave TogetherflagshipGTM or Marketing PartnerMaybelline partnered with headspace as the Danish national partner in the global 'Brave Together' campaign addressing youth mental health stigma. The campaign aims to normalize conversations about anxiety, depression, loneliness, and mental health challenges among young people. Nordic partners include Tilia (Sweden) and Mieli (Finland). headspace ambassador Ida-Sophia serves as the national Brave Together ambassador. Maybelline's goal is to provide young people with tools to recognize mental health challenges and connect them with support organizations.
• Ræs med Hjertet (Race with Heart)minorGTM or Marketing PartnerCharitable organization that raises funds for good causes at Classic Race Viborg. Donated 206,300 DKK to headspace Denmark at the 2026 Classic Race Viborg event. The donation supports headspace's general efforts for youth well-being and specifically the establishment of the upcoming headspace Viborg center.
• Tilia (Sweden) and Mieli (Finland)coreStrategic or Co-development PartnerNordic partner organizations in the Maybelline Brave Together campaign. Like headspace, both Tilia (Sweden) and Mieli (Finland) offer free counseling and support services for young people. The Nordic collaboration aims to ensure no young person in the Nordic countries feels alone and to promote bravery in discussing difficult topics. headspace serves as the Danish partner in this Nordic alliance.
• Voices of Children, Olena Zelenska Foundation, Inner Foundation (Ukraine Youth Space '12-21')minorStrategic or Co-development PartnerInternational collaboration resulting in the opening of '12-21 Youth Space' in Ukraine in December 2025, inspired by headspace Denmark's volunteer-based model. headspace Denmark contributed knowledge, training, and advisory support. The initiative is a result of collaboration between First Lady Olena Zelenska's foundation, Voices of Children, and support from international actors including the Inner Foundation.
• Unge På Vej (mindU program)minorStrategic or Co-development PartnerYoung volunteers from Unge På Vej deliver the mindU workshop on mental health and emotional well-being during confirmation preparation classes across Denmark. The workshops use personal experiences to address vulnerability, anxiety, loneliness, self-doubt, stress, and performance pressure among young people.
• Danish municipalities (33 municipalities co-financing headspace centers)coreOthers33 Danish municipalities co-finance headspace centers and have 'seconded' employees working at the centers. This public-civil society partnership model enables headspace to operate 38 centers across the country. Municipalities benefit from the preventive mental health service complementing their institutional offerings.
• Danish regions (regional psychiatric staff at headspace centers)coreOthersMost Danish regions provide psychiatric staff attached to headspace centers, complementing the municipal co-financing and ensuring that the centers have professional capacity for bridging young people to specialized psychiatric services when needed.
• Rockwool Fonden (ROCKWOOL Foundation)minorGTM or Marketing PartnerResearch partner contributing data on youth well-being. Research from ROCKWOOL FondEN confirms that family well-being is the strongest factor behind young people's general life satisfaction. headspace hosted a debate at Folkemødet featuring Signe Hald Andersen from ROCKWOOL FondEN on the importance of family for youth well-being.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mieli (MIELI Suomen Mielenterveys ry): Mieli is headspace Denmark's Finnish counterpart in the Nordic Brave Together collaboration. It delivers free mental health support, crisis services, and youth-facing programs, making it operationally and structurally analogous across the Nordics.
• headspace Australia: headspace Australia is the originating national youth mental health foundation on which headspace Denmark's model is directly built. It runs physical centers, digital counseling, and outreach for 12-25-year-olds, making it the most direct operational peer.
• Tilia: Tilia is headspace Denmark's Nordic partner in the Maybelline Brave Together campaign and provides free counseling for young people in Sweden. It shares the volunteer-empowered, low-threshold service model and similar youth (12-25) target segment.
• Børns Vilkår: Børns Vilkår is Denmark's leading children's rights and counseling charity, operating Børnetelefonen (children's helpline) for under-18s. It serves the same youth segment with confidential counseling and is a direct Danish competitor for mindshare and foundation funding.

Emerging players

• Kids Help Phone (Canada): Kids Help Phone provides 24/7 e-mental-health service for young people in Canada via phone, text, and chat. Its digital-first, free-for-youth model and youth (under-20/25) segment overlap closely with headspace Denmark's national chat and video offering.
• YoungMinds (UK): YoungMinds is a UK charity focused on children and young people's mental health, providing helpline, parent support, and advocacy. Its advocacy-plus-services mix and parent/family support layer parallel headspace's headspace Family and public-campaign work.
• Children's Society (UK) - The Mix: The Mix is a UK-based free, multi-channel support service for under-25s covering mental health, money, housing, and relationships. Its confidential chat, phone, and digital channels mirror headspace's distribution mix for a similar youth cohort.

Others

• Det Sociale Netværk (parent): Det Sociale Netværk is the parent non-profit that houses headspace Denmark, Hvad kan jeg blive?, mindU, and headspace Voices. It is an enabling ecosystem participant rather than a competitor, providing governance and shared infrastructure.
• RådgivningsDanmark: RådgivningsDanmark is the sector-wide Danish counseling accreditation body that has accredited headspace Denmark's face-to-face services. It acts as a quality-standards enabler/regulator across Danish free counseling providers, including many of headspace's peer non-profits.

Regional players

• Julehjælpen / Dansk Flygtningehjælp Youth Programs: Danish Refugee Council and similar Danish civil society organizations run youth-facing support and integration programs. They serve overlapping vulnerable-youth populations in Denmark and compete for municipal and foundation funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/headspaceDK
• Facebookfacebook.com/HeadspaceDanmark

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headspace