Team orange

What Team orange does

team:orange GmbH is a privately held B2B web and advertising agency (Werbe- und Internetagentur) headquartered in Esslingen am Neckar near Stuttgart, Germany, founded in 1999. The firm specializes in integrated communication for "erklärungsbedürftige" — products and services that require explanation — targeting mid-sized and enterprise B2B clients across industrial manufacturing, technical services, and trade/commerce verticals, typically with 10 to 10,000 employees.

The agency's core offerings span cross-media campaigns (combining print and digital), website and web-application development built on PHP, HTML5, and the Concrete5 CMS, corporate design and branding, traditional print advertising, trade-show and event support, and ongoing client support (newsletter, content management, social media, updates, and backups). It also productizes select digital offerings including B2B webshops with configurators and career-portal solutions for employer branding. Notable clients include Daimler/Daimler Protics, Trelleborg, Pilz, BINDER, MAHLE, Lapp, Sparkasse, Telegärtner, and ATMOS MedizinTechnik.

Commercially, team:orange operates on a project-based, customized professional-services model with non-publicly-disclosed pricing, acquired through direct website inquiries, referrals, and personal relationships with B2B decision-makers. The firm is led by three co-managing directors (Michael Aschenborn, Andreas Schön, Uwe Wachsmann), employs roughly 10-15 staff, and serves primarily the DACH region with limited evidence of broader European expansion. No external investors, funding rounds, or M&A activity are disclosed.

Name

Team orange

Legal name

team:orange GmbH

Website

https://teamorange.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

team:orange is a privately held German B2B web and advertising agency, founded 1999 and based in Esslingen near Stuttgart, specializing in cross-media communication for industrial and service-sector clients with complex, explanation-heavy products.

Ownership category

akta.pro rank

Product category

B2B Marketing and Advertising Services

NAICS

Other Services Related to Advertising (54189), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAAFAM

B2B / Account-Based Marketing (ABM) Strategy Consulting

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

Keywords

• B2B advertising agency
• B2B web design
• Cross-media marketing
• Corporate branding services
• Industrial marketing communication

Headquarters

HQ city

Esslingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agency Services: Full-service B2B communication agency providing web design, advertising, corporate design, cross-media campaigns, and ongoing client support including training, content management, social media, updates and backups.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

team:orange is a B2B web and advertising agency delivering integrated cross-media communication for companies with complex, explanation-intensive products and services. Its core services span B2B communication strategy, cross-media campaigns (print and digital), web and internet solutions, classical advertising, corporate design and branding, e-commerce with configurators, trade show and event marketing, and ongoing client support including content management and social media.

Product overview

team:orange is a B2B web and advertising agency (Web- und Werbeagentur) founded in 1999, offering integrated communication services for companies with complex products and services. The agency operates as a cross-media communication specialist combining traditional advertising (Print) with digital solutions (Screen). Core offerings include B2B Communication Services focused on heterogeneous target audiences, Cross Media Kampagnen (cross-media campaigns) for Mobile First, HR/Employer Branding, Lead Generation, and Product Launches, Web- und Internetlösungen (web solutions) including websites, web specials, and e-commerce with configurators, Klassische Werbung (traditional print advertising), Corporate Design/Branding services, and Nachhaltige Betreuung (ongoing client support). The agency positions itself as specialists for explainable/erklärungsbedürftige products and services, targeting companies with 10 to 10,000 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Kommunikation (B2B Communication Services)
• Cross Media Kampagnen (Cross-Media Campaigns) Integrated cross-media campaigns that combine traditional and digital advertising channels, tailored to specific B2B target audiences. Use cases include Mobile First, HR/Employer Branding, Lead Generation, and Product Launches. Delivered to B2B clients in industrial, services, and trade sectors.
• Web- und Internetlösungen (Web Solutions) Website development, web specials, web banners, webgames, and web applications for B2B companies. Available as customized individual solutions or cost-optimized standard solutions, with focus on lead generation, SEO, and persuasive content. Targeted at B2B companies needing an effective digital presence.
• Klassische Werbung (Traditional Advertising) Print advertising production including ads, brochures, flyers, catalogs, product literature, signage, mailings, and job postings. Targeted at B2B companies needing classical print communication alongside digital channels.
• Corporate Design / Branding Corporate identity development including logo design, stationery, business cards, folders, vehicle lettering, signage, and complete corporate design systems. Targeted at B2B companies seeking a consistent brand identity, including rebranding campaigns.
• Nachhaltige Betreuung (Ongoing Support) Continuous client support including training, newsletter management, content management, social media support, and regular updates and backups. Targeted at B2B clients needing sustained operation of their digital presence after project launch.
• Onlineshop / Webshop mit Konfigurator (E-commerce with Configurator) E-commerce solutions with product configurators for B2B companies selling complex or customizable products. Targeted at B2B trade and wholesale clients needing online ordering with configuration capabilities.
• Messebau / Event (Trade Show and Event Marketing) Trade show and event marketing support for B2B companies. Targeted at industrial and service-sector clients needing integrated physical event presence alongside their digital and print communication.
• Karriereportal (Career Portal) Career portal solutions for HR and employer branding purposes. Targeted at B2B clients needing to attract talent and communicate their employer brand as part of integrated HR marketing.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/b2bagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team orange