Name

Assistance Partner Services

Legal name

ROLAND Rechtsschutz-Versicherungs-AG

Website

https://roland-rechtsschutz.de

Company type

Public

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Assistance Partner Services (ROLAND Rechtsschutz) is Germany's largest legal expense insurance specialist, offering modular subscription-based Rechtsschutz coverage to 1.8 million private and business customers across employment, traffic, rental, family, and commercial legal domains.

Ownership category

akta.pro rank

Product category

Employee Benefits Outsourcing Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

International Benefits Administration & Global Benefits Brokerage (BPACAHAG), Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

Keywords

• Employee benefits outsourcing
• Systemic integration services
• Offshoring services
• Benefits administration
• HR outsourcing services

Headquarters

HQ city

Bressanone

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Legal Expense Insurance Premiums: Recurring insurance premiums from legal expense insurance policies (Rechtsschutzversicherung) sold to private and business customers. Premiums are paid monthly, quarterly, semi-annually, or annually. Pricing varies based on coverage modules, deductible options, and customer profile.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Assistance Partner Services is an outsourcing company headquartered in Bressanone (Brixen), Italy, that specializes in employee benefits administration, systemic integration of benefits platforms, and offshoring services. The firm operates a local Italian partner presence for ROLAND Rechtsschutz, distributing and supporting legal protection insurance products and related employee benefits solutions for corporate clients.

Product overview

ROLAND Rechtsschutz is Germany's largest legal expense insurance specialist offering a comprehensive portfolio of legal protection products for both private individuals and commercial customers. The core offering consists of modular legal protection insurance organized into three main tiers (Starter, Komfort, Premium) under the Top Rechtsschutz brand, with specialized coverage modules for private life, employment, traffic, rental, and business matters. Commercial products include Firmenrechtsschutz, Manager-Rechtsschutz, and Straf-Rechtsschutz für Unternehmen. Add-on modules extend coverage to internet legal protection, family law, criminal defense, administrative law, and vehicle assistance. The company operates through a service-oriented model with online self-service portal, telephone support, and advisor networks. The product architecture follows a modular approach where customers can select base packages with optional add-ons tailored to their specific legal protection needs.

Differentiator

Problem solved

Functional benefit

Brands

• ROLAND Assistance: Assistance services subsidiary of ROLAND Group providing support and emergency assistance services.
• ROLAND AssistancePartner

Products and services

• Employee Benefits Outsourcing
• Systemic Integration Services
• Offshoring Services

Quantifiable outcome

• Stiftung Warentest 1,7 (Good) rating for Premium Flex tariff
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Partner Law Firms (Partnerkanzleien)coreStrategic or Co-development PartnerROLAND maintains a network of carefully selected partner law firms providing legal consultation services to insured customers. These partnerships enable the company's legal protection services, offering customers access to qualified legal advice and representation.
• Momberger RechtsanwälteminorStrategic or Co-development PartnerPartner law firm providing expert legal consultation on traffic law matters. Rechtsanwältin Carla Baer specializes in traffic violations and criminal law cases.
• University of HildesheimminorStrategic or Co-development PartnerAcademic partnership for research and development of easy-to-understand legal language content. University researchers specializing in easy and plain language collaborated on translating legal terms and conditions into accessible language.
• rosa strippeminorGTM or Marketing PartnerLGBTQ+ support organization providing counseling services. ROLAND partners with rosa strippe e.V. to provide referral information for queer individuals seeking support against discrimination.
• UN Women Germany (UN Women Deutschland e.V.)minorGTM or Marketing PartnerSupport for the Orange the World campaign against violence against women. ROLAND participates in the UN Women campaign raising awareness about violence against women and providing support resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HUK-COBURG: HUK-COBURG is a major German mutual insurer offering legal expense insurance as part of its multi-line portfolio, competing with ROLAND on legal protection pricing and service quality.
• ERGO Group: ERGO is one of Germany's largest insurance groups offering legal expense insurance as part of a broad multi-line portfolio (property, life, health), competing with ROLAND in legal protection while serving a much wider insurance need.
• Generali Deutschland: Generali Deutschland is a major multi-line German insurer that owns Advocard, a direct legal expense insurance competitor, and also offers legal protection as part of its broader insurance portfolio.
• Allianz Deutschland: Allianz is Germany's largest insurance company with a broad portfolio that includes legal expense insurance, competing with ROLAND's legal protection products while serving customers across all major insurance lines.
• Zurich Insurance Germany: Zurich is a global insurance group with German operations offering legal expense insurance as part of a multi-line commercial and personal insurance portfolio, overlapping with ROLAND's commercial legal protection offerings.

Direct peers

• Advocard Rechtsschutzversicherung: Advocard is a German legal expense insurance specialist owned by Generali Deutschland, offering comparable private, employment, and traffic legal protection products to a similar customer base.
• ARAG: ARAG is the world's largest family-owned legal expense insurance company and the most direct competitor to ROLAND in the German Rechtsschutzversicherung market, offering similar private and commercial legal protection products.
• DEURAG Deutsche Rechtsschutz-Versicherung: DEURAG is a dedicated German legal expense insurance carrier focused on private and commercial legal protection, directly competing with ROLAND in the same specialized niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ROLANDRechtsschutz
• Facebookfacebook.com/ROLAND.Rechtsschutz
• LinkedInlinkedin.com/company/roland-rechtsschutz-versicherungs-ag
• Instagraminstagram.com/rolandrechtsschutz
• TikToktiktok.com/@rolandrechtsschutz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistance Partner Services