Affiliated Car Rental

What Affiliated Car Rental does

Affiliated Car Rental, L.C. is a private, franchise-based car and truck rental company founded in 1983 and headquartered in Howell, New Jersey. It operates a franchise network of over 200 locations across the continental United States and Alaska, with over 3,000 vehicles in service, marketed under the "Sensible and Affordable" and "Sensible/Affordable Car & Truck Rental" brands. Franchisees are predominantly independent automotive retail and repair facility operators who extend their existing businesses into vehicle rentals, which gives the network immediate local credibility and customer traffic without the franchisor bearing fleet capital expenditure.

The core offering is daily and weekly rental of economy through full-size vehicles, 7- and 8-passenger mini-vans, SUVs, and light-duty trucks, supported by an internet reservation system provided by Express Internet Technologies Inc. and a content-driven website plus Facebook presence. Ancillary revenue lines include new and pre-owned vehicle sales at franchise locations, a Rental Rewards loyalty program, a Referral Rewards program, Weekend Specials, and Commercial Rates for local businesses. Technology is intentionally lean: no proprietary platform, no mobile application, no API, and no AI/ML capability is evidenced.

Revenue mechanics are primarily transactional per-rental fees (24-hour daily rates, hourly charges past a 59-minute grace period, underage driver surcharges for ages 21–24, additional driver fees, optional Collision Damage Waiver, and ancillary charges such as $5/day child safety seats). The two stated customer segments are Individuals/Families (primary) and Local Businesses (secondary). Because fleet ownership sits with franchisees rather than the corporate entity, Affiliated Car Rental's corporate-level revenue is largely a function of franchise fees, brand and reservation system support, and any centrally managed marketing or technology services — though no dollar figures are disclosed in the source data.

Name

Affiliated Car Rental

Legal name

Affiliated Car Rental, L.C.

Website

https://affiliatedcarrental.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Affiliated Car Rental, L.C. is a private franchise network founded in 1983, operating over 200 car and truck rental locations across the continental United States and Alaska under the "Sensible and Affordable" brands, serving local consumers and small businesses through independently owned automotive retail and repair facility franchisees.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Local City / In-Town Car Rental (THADAAAC)

akta.pro secondary industry

Corporate & Government Contract Car Rental (THADAAAJ)

Keywords

• Car rental services
• Truck rental services
• Franchise car rental
• Local vehicle rental
• Short-term vehicle leasing

Headquarters

HQ city

Matawan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Vehicle Rentals: Affiliated Car Rental generates revenue through daily and weekly rental fees for cars and light duty trucks. Standard 24-hour rental rates apply with additional charges for extra hours beyond the 59-minute grace period, underage driver fees, additional drivers, and optional coverage like Collision Damage Waiver.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Affiliated Car Rental operates a franchise network of over 200 Sensible and Affordable branded locations that provide economical car and truck rental services to local individuals, families, and businesses across the continental United States and Alaska. Franchisees typically own local automotive retail or repair facilities and offer economy to full-size vehicles, 7 and 8 passenger mini-vans, SUVs, and light duty trucks equipped with automatic transmissions, A/C, AM/FM radios, CD players, cruise control, and automatic door locks.

Product overview

Affiliated Car Rental operates as a franchise network under the Sensible/Affordable brands, providing local car and truck rental services through over 200 locations nationwide with over 3,000 vehicles. The core offering is the car and truck rental business, which is supported by an online reservation system. Additional products include car sales, loyalty programs (Rental Rewards, Referral Rewards), promotional rates (Weekend Specials, Commercial Rates), and franchise opportunities for automotive businesses. The company has been in operation for over 37 years, with franchisees consisting of automotive retail and repair facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensible/Affordable Car & Truck Rental Local car and truck rental services provided through a franchise network of automotive retail and repair facilities, offering economy to full-size vehicles, 7 and 8 passenger mini-vans, SUVs, and light duty trucks for individuals, families, and local businesses.
• Car Sales New and pre-owned vehicle sales offered through Sensible and Affordable franchise dealers, combining competitive pricing with automotive service and support for retail vehicle buyers.
• Rental Rewards Program Loyalty program that lets renters accumulate points on each car or truck rental that can be redeemed toward free rental days.
• Franchise Program Franchise opportunity allowing automotive retail and repair businesses and select airport operators to operate a Sensible/Affordable car and truck rental location with initial and ongoing training, operational support, signage, a dealer web page, and a lifetime franchise agreement.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/affordable.sensible
• LinkedInlinkedin.com/company/affiliated-car-rental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliated Car Rental