Money Savvy Generation Inc

What Money Savvy Generation Inc does

Money Savvy Generation Inc is a Scottsdale, Arizona-based financial literacy education company founded in 1999. The company develops and sells physical products, standards-aligned curriculum materials, and educational games designed to teach personal finance to children and young adults. Its flagship product is the Money Savvy Pig, a four-chamber piggy bank that introduces the SAVE, SPEND, DONATE, INVEST framework, supported by Money Savvy Kids (Pre-K to 5th grade) and Money Savvy U (grades 6-10) curriculum programs, the Cash Cache organizer, and the Balancing Act! classroom simulation game. The company serves three primary customer segments: families purchasing through direct-to-consumer e-commerce, K-12 educators using standards-aligned curriculum, and financial professionals using products for client engagement and CRA-eligible community outreach.

The business operates a hybrid go-to-market model combining DTC e-commerce at moneysavvy.com, wholesale distribution to brick-and-mortar retail stores, and direct institutional sales with volume pricing for orders of 48+ units and custom printing. Revenue is generated entirely through one-time product sales, with individual products priced between $7.95 and $39.95. Geographic reach extends across all 50 US states, APO/FPO addresses, and Canada. The company holds no disclosed patents but has built its brand presence through 25+ years of operation, peer-reviewed research publications in journals including the Journal of Economics Teaching and The Social Studies, multiple consumer-product awards (Parents' Choice Gold, NAPPA Gold, Creative Child), and earned media coverage in outlets such as the New York Times, Wall Street Journal, Washington Post, CNN, and USA Today.

Name

Money Savvy Generation Inc

Legal name

Money Savvy Generation, Inc.

Website

https://moneysavvy.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Money Savvy Generation Inc sells financial literacy products, including the four-chamber Money Savvy Pig piggy bank and standards-aligned curriculum, to families, K-12 educators, and financial professionals across the US and Canada.

Ownership category

akta.pro rank

Product category

Financial Literacy Education Products

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

akta.pro secondary industries

Budgeting & Cash-Flow Management (EDAAAJAA), Banking & Payments (Accounts, Cards, Digital Payments) (EDAAAJAD), Expense Tracking & Financial Dashboards (FSAGADAB)

Keywords

• Financial literacy products
• Personal finance education
• Youth savings tools
• Financial education curriculum
• Kids money management

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of physical financial education products including multi-chambered savings banks, curriculum materials, games, and books to consumers and institutions.
2. Wholesale/Bulk Orders: Volume pricing on orders of 48+ banks or Cash Cache organizers for financial professionals and educators, with custom printing options for brand branding.
3. Digital Downloads: Digital download sales of curriculum materials and guides including Balancing Act game components on USB drive and e-books.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Money Savvy Generation develops and sells physical financial education products and curriculum designed to teach children, teens, and young adults the principles of saving, spending, donating, and investing. Its flagship offering is the award-winning four-chamber Money Savvy Pig piggy bank, complemented by standards-aligned K-12 curriculum (Money Savvy Kids and Money Savvy U), the Cash Cache organizer, the Balancing Act classroom budgeting simulation, and the Official Money Guide book series for teens, college students, couples, and young adults.

Product overview

Money Savvy Generation Inc offers a comprehensive suite of financial literacy products designed for families, educators, and financial professionals. The core product architecture centers on the award-winning Money Savvy Pig, a four-chamber savings bank teaching SAVE, SPEND, DONATE, and INVEST principles. For educators, the company provides two curriculum programs: Money Savvy Kids (Pre-K to 5th grade, six levels) and Money Savvy U (Grades 6-10), both incorporating hands-on tools like the Money Savvy Pig, Cash Cache organizer, and classroom games. For families, the company offers the Official Money Guide book series covering different life stages (teenagers, college students, couples, young adults), along with physical tools like the Cash Cache organizer, SafeCard Wallet, and Balancing Act budgeting simulation game. Products are available through direct sales with volume pricing for bulk orders.

Differentiator

Problem solved

Functional benefit

Brands

• Money Savvy Kids: Financial literacy curriculum for grades Pre-K to 5th grade, aligned with Common Core State Standards, National Jump$tart Standards, and NCTM Math Standards.
• Money Savvy U
• Cash Cache
• Official Money Guide (OMG) Series
• Balancing Act!
• Money Savvy Pig

Products and services

• Money Savvy Kids A six-level research-based curriculum for Pre-K to 5th grade students, featuring the Money Savvy Pig piggy bank as a hands-on teaching tool and aligning with Common Core State Standards, National Jump$tart Standards, and NCTM Math Standards. Targeted at classroom educators.
• Money Savvy Pig A four-chamber piggy bank designed to teach the principles of SAVE, SPEND, DONATE, and INVEST. Award-winning flagship product sold to families, educators, and financial professionals.
• Money Savvy U An eight-lesson follow-on curriculum for grades 6-10 (ages 12-16) that builds on the SAVE, SPEND, DONATE, and INVEST principles and includes a Cash Cache organizer for each student. Targeted at middle and high school educators.
• Cash Cache Beginning Personal Finance Organizer Award-winning personal finance organizer for teens featuring a 36-page handbook covering basics of personal finance, four color-coded pouches for organizing cash, and templates for goal-setting and budgeting. Used by families and schools with children ages 10+.
• Balancing Act! Classroom Budgeting Simulation Game An instructor-led interactive classroom game and simulation for high school or college students that takes participants through choosing a career, getting an apartment, and lifestyle budgeting decisions with 'Life Happens' stress-testing rounds. Delivered as a digital download including USB drive with facilitator materials.
• Official Money Game for Students (OMGG) A Family Feud-style classroom game with printable worksheets for teaching personal finance topics to students in grades 6-10.
• Official Money Guide for Teenagers (OMGT) A book teaching high school students how to skillfully avoid common financial mistakes and build good financial habits. Authored by Susan P. Beacham and Michael L. Beacham.
• Official Money Guide for College Students (OMGC) A 52-page book for ages 17-22 helping college students understand financial game plans, covering expenses, student loans, credit cards, and banking, and including a free budget template. Authored by Susan P. Beacham and Michael L. Beacham.
• Official Money Guide for Couples (OMGP) A 72-page guide for adults helping couples navigate financial life together with practical tips for designing, negotiating, and operating a harmonious financial life.
• Building Your Financial Foundation A 160-page paperback guide for young adults ages 20-35 starting out on their own, covering unfamiliar financial situations and decisions. Written by Virginia B. Morris and Kenneth M. Morris, published 2023.
• SafeCard Wallet A financial management tool for young adults that helps track multiple cards including debit cards, credit cards, and gift cards using a purchase tracker system.
• Money Savvy Games Classroom games for grades 6-10 designed to reinforce financial literacy concepts through interactive gameplay.

Quantifiable outcome

• Research published in multiple peer-reviewed journals demonstrating positive student attitudes toward saving, spending, donating, and investing
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Greenlight: Debit card and financial literacy platform for kids. Comparable as a financial literacy product for families but differentiated by a fintech/debit-card model versus Money Savvy's physical products.
• BusyKid: Allowance debit card and financial education app for kids and teens. Overlaps with Money Savvy's family financial literacy mission but delivers via app and prepaid card rather than physical organizers.
• ThreeJars: Allowance and money management platform teaching kids save/spend/share concepts using a three-jar metaphor. Conceptually overlapping with Money Savvy Pig's multi-chamber 'SAVE/SPEND/DONATE/INVEST' framework, delivered digitally.

Broad incumbents

• Practical Money Skills (Visa): Visa's free personal finance education program for educators, parents, and consumers. Comparable as a large, well-funded financial literacy content provider targeting the same educator and family audiences.
• EverFi: Digital financial literacy and life skills curriculum platform for K-12 and higher education, with strong school district penetration. Comparable as a tech-enabled financial education curriculum provider competing for the same institutional buyers.
• Junior Achievement USA: Long-established non-profit delivering financial literacy, work readiness, and entrepreneurship curriculum across K-12. Comparable as a large, established financial education provider competing for the same school district and educator buyers, with broader scope.

Direct peers

• FoolProof: Provider of personal finance curriculum for K-12 schools and financial institutions for CRA-related community education. Closely comparable to Money Savvy's curriculum-plus-CRA-community-outreach positioning.
• Next Gen Personal Finance (NGPF): Non-profit providing free, standards-aligned personal finance curriculum to high school educators. Directly comparable as a K-12 financial literacy curriculum competitor targeting the same school district buyer with overlapping content.
• Ramsey Solutions: Dave Ramsey's personal finance education company offering Financial Peace Junior and Foundations in Personal Finance curriculum for schools and families. Directly comparable as a family/school financial literacy curriculum and book publisher in the same buyer segments as Money Savvy Generation.

Regional players

• National Financial Educators Council (NFEC): Financial literacy education organization offering curriculum, training, and campaigns to schools, organizations, and individuals. Comparable as a financial literacy curriculum and educator training provider, with US primary focus similar to Money Savvy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MoneySavvy
• Facebookfacebook.com/MoneySavvyGeneration
• Instagraminstagram.com/moneysavvygeneration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Savvy Generation Inc