Mirin Digital
- Company typePrivate
- Founded-
- HeadquartersNunawading, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mirin Digital does
Mirin Digital is a privately held, boutique IT strategy consulting firm headquartered in Nunawading, Australia, co-founded by Bob McKinnon and James McKinnon. The firm advises enterprise organizations on Information Technology strategy, IT sourcing and vendor management, organization and governance design, and operational performance improvement. Core service lines are IT Strategy, IT Operating Model design, and IT Sourcing Strategy, supplemented by Enterprise Architecture Services, Program/Project Assurance, Solution Design and Implementation, and IT Executive Recruitment/Interim Appointments.
The firm does not develop or sell technology products; its core capability is senior-led advisory delivered by small teams of experienced practitioners (Principals) collaborating directly with client management and senior executives. Bob McKinnon brings over 40 years of executive experience, including CIO roles at Westpac Group (2008-2011) and Commonwealth Bank of Australia (2000-2006), while James McKinnon brings 20+ years across EDS, Hewlett Packard, and interim CIO/CTO roles, including at The a2 Milk Company.
The business model is professional services revenue generated through project-based consulting engagements, with quote-based pricing tailored to engagement scope and complexity. Distribution is direct to enterprise clients via the founders' professional networks, the firm's website, and LinkedIn, with no channel partners, resellers, or external institutional investors involved. The firm is founder-owned, has 1-10 employees, and operates without disclosed funding, subsidiaries, or geographic expansion beyond its Australian base.
Mirin Digital firmographics
Firmographics- Name
- Mirin Digital
- Legal name
- Mirin Digital
- Website
- https://mirindigital.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mirin Digital industry classification
Industry- Product category
- IT Strategy Consulting
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Strategy & IT Advisory (BPAEAAAA)
- akta.pro secondary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
Keywords
Where Mirin Digital is headquartered
LocationHeadquarters
- HQ city
- Nunawading
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Mirin Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Strategic IT Consulting Services: Professional services revenue generated through consulting engagements. The firm provides strategic advisory services in IT strategy, IT sourcing, organization design, and operational performance improvement. Services are delivered through small senior-led teams working directly with client organizations on strategic issues.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Mirin Digital product offering
Product offeringCore offering
Mirin Digital is a boutique Australian consulting firm that provides strategic IT advisory services to enterprise clients. Its core offerings include IT Strategy, IT Operating Model design, and IT Sourcing Strategy, supplemented by ongoing support services such as Enterprise Architecture, Program/Project Assurance, Solution Design & Implementation, and interim IT executive appointments.
Product overview
Mirin Digital is a consulting firm offering a portfolio of professional services centered on IT strategy and transformation. The core service offerings include IT Strategy, IT Operating Model design, and IT Sourcing Strategy, which work together to help organizations align technology capabilities with business objectives. These are supplemented by Ongoing Support services including Enterprise Architecture Services, Program/Project Assurance, Solution Design & Implementation, and IT Executive Recruitment/Interim Appointments. The firm is led by experienced technology executives who provide hands-on advisory rather than large resource teams.
Differentiator
Problem solved
Functional benefit
Products and services
- IT Strategy
- IT Operating Model
- IT Sourcing Strategy
- Enterprise Architecture Services
- Program / Project Assurance
- Solution Design & Implementation
- IT Executive Recruitment / Interim Appointments
Companies that use Mirin Digital
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Mirin Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mirin Digital partnerships and signals
Strategic signalRecent moves4 records
Mirin Digital competitors and assessment
Company assessmentBroad incumbents
- Bain & Company: Global strategy consultancy with a strong technology and digital practice serving enterprise CIOs on IT strategy, operating model, and cost transformation — closely mirroring Mirin Digital's service mix and target buyer (C-suite / board). Comparable on strategy advisory, but operates globally with much larger teams.
- EY-Parthenon: EY's strategy consulting arm offering IT and digital strategy, operating model design, and technology-enabled transformation advisory. Comparable to Mirin Digital on strategy mandates, with global reach and integrated implementation capabilities through the broader EY network.
- Accenture Strategy: Global professional services firm whose Strategy & Consulting practice targets CIO/CTO buyers on IT strategy, sourcing, and operating model design — directly competing with Mirin Digital, with the added ability to deliver implementation at scale. Most relevant on large transformation mandates.
- Boston Consulting Group (BCG): Global strategy consulting firm with BCG Platinion as its technology architecture and engineering arm, offering IT strategy, operating model design, and technology transformation advisory. Directly comparable in Mirin Digital's IT strategy and sourcing engagements, though at much larger scale and with global delivery.
- Deloitte (Consulting): Big 4 consulting practice with deep IT strategy, CIO advisory, sourcing, and technology transformation offerings for enterprise clients. Overlaps directly with Mirin Digital's service portfolio and target segments, especially across Australian financial services, and provides end-to-end execution capabilities Mirin Digital does not.
- McKinsey & Company: Global top-tier strategy consulting firm with a sizable technology and digital practice (McKinsey Digital / QuantumBlack) that competes with Mirin Digital on IT strategy, operating model, and large-scale transformation mandates for enterprise CIOs. Far larger and broader in scope, but addresses the same buyer with overlapping IT strategy advisory.
- KPMG (Australia — Consulting): Big 4 consulting practice with significant presence in Australia providing IT strategy, technology transformation, sourcing advisory, and CIO advisory services to enterprise and financial services clients. Comparable to Mirin Digital in target buyer and core service mix, with significantly broader delivery capability.
Direct peers
- Slalom Consulting: Boutique-style consulting firm with strong technology strategy, digital transformation, and CIO advisory practices, operating with senior-led teams and an enterprise client base. Closely comparable to Mirin Digital's boutique, senior-led positioning, though Slalom operates across multiple geographies and verticals with broader delivery capability.
- West Monroe: Mid-size business and technology consultancy focused on technology strategy, digital transformation, and operating model design for enterprise clients in regulated industries (financial services, healthcare, energy). Closely comparable in boutique positioning, senior-led delivery, and enterprise CIO buyer focus, primarily North American.
- PA Consulting: Boutique-to-mid-size global consultancy specialising in technology and innovation strategy, operating model design, and transformation delivery for enterprise clients. Closest comparable in positioning — senior practitioners, technology-led strategy focus, premium engagement model — although larger and more global than Mirin Digital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Mirin Digital social profiles
Digital presenceMirin Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirin Digital leadership team
Management profileNumber of profiles
Profiles2 records
Mirin Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirin Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirin Digital
What does Mirin Digital do?
Mirin Digital is a boutique Australian consulting firm that provides strategic IT advisory services to enterprise clients. Its core offerings include IT Strategy, IT Operating Model design, and IT Sourcing Strategy, supplemented by ongoing support services such as Enterprise Architecture, Program/Project Assurance, Solution Design & Implementation, and interim IT executive appointments.
Is Mirin Digital a public or private company?
Mirin Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mirin Digital founded?
Mirin Digital was founded in -1. It employs 1 to 10 people.
Where is Mirin Digital based?
Mirin Digital is headquartered in Nunawading, Australia, in the Oceania region.
How does Mirin Digital make money?
One revenue line is on record: strategic IT Consulting Services.
Who are Mirin Digital's main competitors?
Broad incumbents on record are Bain & Company, EY-Parthenon, Accenture Strategy, Boston Consulting Group (BCG), Deloitte (Consulting), McKinsey & Company and KPMG (Australia — Consulting). Direct peers are Slalom Consulting, West Monroe and PA Consulting.
Does Mirin Digital have an API?
No public API is recorded for Mirin Digital.
What industry is Mirin Digital in?
Mirin Digital's product category is IT Strategy Consulting. Its primary akta.pro industry code is BPAEAAAA, Strategy & IT Advisory, with a secondary code of BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 54169 and its SIC code is 8742.