SelfCare Home Health Products
SelfCare Home Health Products Ltd. (National Seating & Mobility) is a Canadian home medical equipment dealer and rental provider, founded 1986, serving individual consumers and clinicians with wheelchairs, hospital beds, mobility devices, and home accessibility equipment across six provinces.
- Company typePrivate
- Founded1986
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SelfCare Home Health Products does
SelfCare Home Health Products Ltd., operating commercially as National Seating & Mobility, is a Canadian dealer and rental provider of home medical equipment (HME) headquartered in Vancouver. Founded in 1986, the company serves individual consumers with mobility, accessibility, and rehabilitation needs across at least six provinces — British Columbia, Alberta, Ontario, Quebec, New Brunswick, and Nova Scotia — through multiple community-based service and distribution locations. Its product portfolio spans wheelchairs (manual, power, pediatric, tilt, transport, bariatric), hospital beds and mattresses, mobility devices (scooters, walkers, crutches, canes, standers), home accessibility equipment (ceiling lifts, porch lifts, stairlifts, ramps, vehicle lifts), bathroom safety products, lift chairs, bariatric equipment, incontinence supplies, and transfer/sling devices. The company offers both outright sales and short/long-term rentals across these categories, supplemented by service support, payment options, and a Remote Evaluation service for remote clinical assessment.
The business operates a B2B2C go-to-market combining direct-to-consumer retail at community locations with clinician-driven referrals via a dedicated health care professional login portal that provides product comparisons, reference sheets, and newsletters. The company is not a manufacturer; its technical role is sales, rental, distribution, installation, service, and clinical interfacing for third-party-produced HME. Funding assistance is a meaningful part of the customer journey, with the company maintaining documented pathways to national and provincial funders across all six provinces it serves. Pricing is quote-based rather than publicly disclosed, and customer engagement is anchored to a toll-free contact channel (1-833-NSM-MOVE).
The legal entity is privately held with no disclosed parent company, no external investment, no institutional shareholders, no management team information, no funding rounds, no M&A history, and no patent or trademark filings in the source data. The 11-50 employee scale, multi-decade operating history, and broad provincial coverage describe a stable, relationship-driven regional dealer rather than a technology-enabled or venture-backed growth business. No AI, proprietary software, API, or data platform capabilities are disclosed; the company's competitive positioning rests on distribution footprint, clinician referral relationships, and funding-program navigation rather than technology differentiation.
SelfCare Home Health Products firmographics
Firmographics- Name
- SelfCare Home Health Products
- Legal name
- SelfCare Home Health Products Ltd.
- Website
- https://selfcarehome.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SelfCare Home Health Products Ltd. (National Seating & Mobility) is a Canadian home medical equipment dealer and rental provider, founded 1986, serving individual consumers and clinicians with wheelchairs, hospital beds, mobility devices, and home accessibility equipment across six provinces.
- Ownership category
- akta.pro rank
SelfCare Home Health Products industry classification
Industry- Product category
- Home Medical Equipment
- NAICS
- Home Health Equipment Rental (532283), Home Health Care Services (6216)
- SIC
- Services-Home Health Care Services (8082), Services-Health Services (8000)
- akta.pro primary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
- akta.pro secondary industries
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO)
Keywords
Where SelfCare Home Health Products is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
SelfCare Home Health Products business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Medical Equipment Sales: One-time sales of home medical equipment including wheelchairs, hospital beds, mobility devices, lifting devices, ramps, stairlifts, and accessibility products.
- Medical Equipment Rentals: Short-term and long-term rental services for medical equipment including bariatric equipment, hospital beds, lifting devices, mobility devices, and wheelchairs. Offers both short-term and long-term rental options.
- Service and Support: Ongoing service support for sold and rented equipment, including payment options and remote evaluation services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Rental pricing - Quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SelfCare Home Health Products product offering
Product offeringCore offering
SelfCare Home Health Products sells and rents home medical equipment — including wheelchairs (manual and power), hospital beds, mobility scooters, bathroom safety products, and other accessibility aids — through multiple community showroom locations across Canada. The company also offers a Remote Evaluation service for out-of-province clients and a Health Care Professional Portal to facilitate clinician referrals. Sales, short- and long-term rentals, and funding/ADP assistance across Canadian provinces are core parts of the offering.
Product overview
National Seating & Mobility (SelfCare Home Health Products Ltd.) is a Canadian provider of home medical equipment offering sales, rentals, and services across Canada. The company provides a comprehensive portfolio organized into product categories including: Home Medical Products (assisted living, bariatric equipment, bathroom safety, floor lifts, daily living assists, incontinence products, lift chairs, slings, and transfer devices); Hospital Beds & Mattresses (adjustable beds, hospital beds, bed accessories, and specialized mattresses); Home Accessibility Equipment (ceiling lifts, porch lifts/vertical platform lifts, ramps, stairlifts, and vehicle lifts); Mobility Devices (crutches, canes, knee walkers, scooters, standers, and walkers); and Wheelchairs & Seating (bariatric, manual, pediatric, power assists, power wheelchairs, tilt wheelchairs, transport wheelchairs, and seating). The company also offers equipment rentals for short- or long-term needs and provides Remote Evaluation services for remote clinical assessment. Operating since 1986, the company serves customers across Canada with multiple community locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Medical Equipment Sales Sale of home medical equipment including manual and power wheelchairs, hospital beds, mobility scooters, bathroom safety products, and accessibility aids, to individual consumers, healthcare providers, and institutional buyers across Canada via community showroom locations.
- Home Medical Equipment Rentals Short- and long-term rental of home medical equipment (wheelchairs, hospital beds, mobility devices, and related accessibility products) for individual consumers and institutional buyers across Canada.
- Remote Evaluation Service Remote assessment and equipment provisioning service designed for out-of-province clients who cannot visit a showroom in person, enabling evaluation and selection of appropriate home medical equipment remotely.
- Health Care Professional Portal Dedicated online portal for healthcare professionals to refer patients and order home medical equipment, serving as a referral and channel mechanism for clinicians serving end-user patients.
- Funding/ADP Assistance Assistance navigating funding and Assistive Devices Program (ADP) paperwork across multiple Canadian provinces, supporting customers in obtaining coverage for home medical equipment purchases and rentals.
Companies that use SelfCare Home Health Products
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
SelfCare Home Health Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SelfCare Home Health Products partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
SelfCare Home Health Products competitors and assessment
Company assessmentDirect peers
- Motion (formerly Shoppers Home Health Care): Motion is one of Canada's largest retailers of mobility and home medical equipment, with showrooms across multiple provinces selling and renting wheelchairs, scooters, walkers, and accessibility products. It is the most direct head-to-head competitor to SelfCare in the Canadian home medical equipment market.
Broad incumbents
- Drive Medical (Drive DeVilbiss Healthcare): Drive Medical manufactures and distributes a broad portfolio of home medical equipment, mobility aids, bathroom safety, and accessibility products. Its wide product catalogue overlaps almost entirely with SelfCare's offerings, making it both a likely supplier and a competitive benchmark.
- Sunrise Medical: Sunrise Medical is a global wheelchair, mobility, and seating manufacturer whose Quickie and other brands are widely retailed through Canadian DME dealers. It competes indirectly with SelfCare via its dealer network and directly through its broader portfolio of home medical solutions.
- Permobil: Permobil is a leading manufacturer of power wheelchairs, seating, and power-assist products. Its complex rehab technology portfolio overlaps with SelfCare's power wheelchair and seating categories, and its Canadian distribution intersects with SelfCare's clinician-driven referral motion.
- Medline Industries: Medline is one of North America's largest medical supply manufacturers and distributors, with a portfolio covering DME, mobility, and patient-care products. It is broadly comparable to SelfCare in scale-up ambition and product breadth, though it operates as a manufacturer-distributor rather than a Canada-focused retailer.
- Invacare Corporation: Invacare is a global manufacturer and distributor of home and long-term care medical products including wheelchairs, scooters, beds, and respiratory equipment. It competes with SelfCare as both a potential upstream supplier of equipment and a downstream competitor in the North American DME channel.
- Arjo: Arjo is a global supplier of medical beds, lifts, and transfer-assistive devices for care environments. Its patient-handling and hospital bed lines overlap meaningfully with SelfCare's hospital bed, floor lift, ceiling lift, and sling product categories.
- Pride Mobility / Quantum Rehab: Pride Mobility and its Quantum Rehab division manufacture scooters, power chairs, and lift chairs sold across North America. Its mobility and lift chair product lines are direct competitors to several of SelfCare's equipment categories.
- National Seating & Mobility (US): National Seating & Mobility is a major US-based complex rehab technology and home medical equipment provider sharing the brand name with SelfCare's Canadian operation. While SelfCare is a separate Canadian entity, the shared brand name and overlapping mobility/CRT focus makes the US parent closely comparable in product category and customer base.
Regional players
- Ability Healthcare / Ability Members Group: Ability Healthcare is a Canadian regional home medical equipment retailer and provider serving multiple provinces with sales, rentals, and service of mobility, accessibility, and home medical products. It is comparable as another multi-province Canadian HME retailer competing for the same clinician referrals and consumer customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SelfCare Home Health Products social profiles
Digital presenceSelfCare Home Health Products compliance and trust
Trust signalCompliance1 record
SelfCare Home Health Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
SelfCare Home Health Products leadership team
Management profileNumber of profiles
SelfCare Home Health Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SelfCare Home Health Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SelfCare Home Health Products
What does SelfCare Home Health Products do?
SelfCare Home Health Products sells and rents home medical equipment — including wheelchairs (manual and power), hospital beds, mobility scooters, bathroom safety products, and other accessibility aids — through multiple community showroom locations across Canada. The company also offers a Remote Evaluation service for out-of-province clients and a Health Care Professional Portal to facilitate clinician referrals. Sales, short- and long-term rentals, and funding/ADP assistance across Canadian provinces are core parts of the offering.
Is SelfCare Home Health Products a public or private company?
SelfCare Home Health Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SelfCare Home Health Products founded?
SelfCare Home Health Products was founded in 1986. It employs 11 to 50 people.
Where is SelfCare Home Health Products based?
SelfCare Home Health Products is headquartered in Vancouver, Canada, in the North America region.
How does SelfCare Home Health Products make money?
Three revenue lines are on record. Medical Equipment Sales are the primary driver. The others are medical Equipment Rentals and service and Support.
Who are SelfCare Home Health Products's main competitors?
Motion (formerly Shoppers Home Health Care) is listed as a direct peer. Broad incumbents are Drive Medical (Drive DeVilbiss Healthcare), Sunrise Medical, Permobil, Medline Industries, Invacare Corporation, Arjo, Pride Mobility / Quantum Rehab and National Seating & Mobility (US). Ability Healthcare / Ability Members Group is listed as a regional player.
Does SelfCare Home Health Products have an API?
No public API is recorded for SelfCare Home Health Products.
What industry is SelfCare Home Health Products in?
SelfCare Home Health Products's product category is Home Medical Equipment. Its primary akta.pro industry code is HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers), with a secondary code of HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals. Its NAICS code is 532283 and its SIC code is 8082.