Sowitty
Sowitty is a Paris-based media agency (régie) that sells custom advertising campaigns with guaranteed KPIs through its wholly-owned digital media brand The Body Optimist, reaching women aged 25-49 with 10.3M monthly readers and 27M monthly page views in France.
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sowitty does
Sowitty is a privately held French media company headquartered in Paris that operates as a sales house (régie) for its flagship digital media brand, The Body Optimist — a digital feminist platform targeting women aged 25-49 and reporting 10.3M monthly readers, 27M monthly page views, 670K social followers and 12M monthly social views. Sowitty monetizes this audience by selling custom media campaigns with guaranteed KPIs to brands seeking access to an engaged female demographic, with services spanning online publishing solutions (OPS), branded content, product testing, interactive content (quizzes, contests, reader studies), social media management, and original video production. The underlying technology is conventional digital publishing infrastructure; no proprietary AI, machine-learning, or platform architecture is disclosed in the available data. The business model is sales-led and direct: Sowitty reaches out to brands by phone and email, negotiates campaign-level pricing on a quote basis, and retains The Body Optimist as a wholly-owned sub-brand of the Sowitty group. The company is small (1-10 employees), bootstrapped (no funding rounds disclosed), privately held with no parent company, and serves a single-country (France) market within Europe.
Sowitty firmographics
Firmographics- Name
- Sowitty
- Legal name
- Sowitty
- Website
- https://sowitty.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sowitty is a Paris-based media agency (régie) that sells custom advertising campaigns with guaranteed KPIs through its wholly-owned digital media brand The Body Optimist, reaching women aged 25-49 with 10.3M monthly readers and 27M monthly page views in France.
- Ownership category
- akta.pro rank
Sowitty industry classification
Industry- Product category
- Digital Media and Advertising Services
- NAICS
- Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
Keywords
Where Sowitty is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Sowitty business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Media Advertising Campaigns: Custom media campaigns for brands with guaranteed KPIs, including OPS (online publishing solutions), brand content, and product testing services.
- Interactive Content Services: Quizzes, competitions, and reader studies designed to engage audiences and generate brand awareness.
- Social Media Services: Social media management and content creation services for brands looking to reach female audiences through The Body Optimist platform.
- Original Video Production: Production of original video formats for brands seeking authentic content partnerships with the media platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sowitty product offering
Product offeringCore offering
Sowitty operates The Body Optimist, a digital feminist media brand reaching 10.3M monthly readers, and sells brands custom media campaigns with guaranteed KPIs across the platform. Its offering includes branded content (OPS, brand content, product testing), interactive engagement tools (quizzes, contests, reader studies), social media management, and original video production.
Product overview
Sowitty is a media partner for ambitious brands, operating primarily through its flagship digital media property The Body Optimist. The company offers a unified portfolio of media and marketing services including branded content, product testing, interactive engagement tools (quizzes and contests), social media management, and original video production—all designed to help brands connect with female audiences aged 25-49 while guaranteeing campaign KPIs.
Differentiator
Problem solved
Functional benefit
Brands
- The Body Optimist: Digital feminine media designed for a generation of women seeking fair and engaged representations. Part of the Sowitty group.
Products and services
- The Body Optimist
- OPS, Brand Content & Product Testing (Tests Produits)
- Quiz, Jeux-concours, Études lectrices
Companies that use Sowitty
Customer profileSegments1 record
Ideal customer profiles1 record
Sowitty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sowitty partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights2 records
Sowitty competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Sowitty social profiles
Digital presenceSowitty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sowitty leadership team
Management profileNumber of profiles
Sowitty subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sowitty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sowitty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sowitty
What does Sowitty do?
Sowitty operates The Body Optimist, a digital feminist media brand reaching 10.3M monthly readers, and sells brands custom media campaigns with guaranteed KPIs across the platform. Its offering includes branded content (OPS, brand content, product testing), interactive engagement tools (quizzes, contests, reader studies), social media management, and original video production.
Is Sowitty a public or private company?
Sowitty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sowitty founded?
Sowitty was founded in 2009. It employs 1 to 10 people.
Where is Sowitty based?
Sowitty is headquartered in Paris, France, in the Europe region.
How does Sowitty make money?
Four revenue lines are on record. Media Advertising Campaigns are the primary driver. The others are interactive Content Services, social Media Services and original Video Production.
Does Sowitty have an API?
No public API is recorded for Sowitty.
What industry is Sowitty in?
Sowitty's product category is Digital Media and Advertising Services. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541840 and its SIC code is 7311.