ATAMA
ATAMA is a private operator of an independent German-language online casino affiliate portal (NV Casino Deutschland), distributing promotional welcome bonuses and game recommendations to German-speaking players via web and mobile app.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What ATAMA does
ATAMA operates a private, web-based online casino affiliate platform positioned as an independent affiliate portal for NV Casino Deutschland, targeting German-speaking online casino players. The portal distributes curated casino game recommendations (slots and table-style titles such as Sweet Bonanza, Gates of Olympus, Book of Ra, Aviator, Plinko, Big Bass Bonanza) and promotional welcome packages — including a headline offer of up to €2,000 + 225 free spins and multi-tier deposit bonuses scaling to 200% + 150 free spins on the fourth deposit — through both a desktop browser site and a downloadable mobile application.
The underlying technology is a content-led affiliate website with a mobile app distribution layer and outbound redirect links to a partner casino operator via third-party redirect infrastructure (speedredirecthq.com). The platform surfaces a broad payments stack spanning traditional rails (Visa, Mastercard, Apple Pay, Google Pay, Skrill, Neteller, Paysafecard, BLIK) and cryptocurrencies (Bitcoin, Ethereum, USDT on TRC20 and ERC20, BNB, Tron, Dogecoin, Litecoin, Toncoin, USDC, Binance Pay). The site explicitly disclaims gambling operator status and characterizes all listed offers as partner promotional content.
The business model is affiliate marketing: ATAMA acquires German-speaking players through SEO/content and app distribution and monetizes via referral commissions from NV Casino Deutschland; no first-party pricing, subscription, or fee-based product is disclosed, and there is no evidence of additional operator partnerships, management team, funding history, or proprietary technology product portfolio beyond the affiliate surface itself.
ATAMA firmographics
Firmographics- Name
- ATAMA
- Website
- https://atama.tech
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ATAMA is a private operator of an independent German-language online casino affiliate portal (NV Casino Deutschland), distributing promotional welcome bonuses and game recommendations to German-speaking players via web and mobile app.
- Ownership category
- akta.pro rank
ATAMA industry classification
Industry- Product category
- Online Casino Affiliate Marketing
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
- akta.pro secondary industry
- Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)
Keywords
Where ATAMA is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
ATAMA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Personnel
Distribution channels1 record
Marketing channels1 record
ATAMA product offering
Product offeringCore offering
ATAMA operates an independent German-language affiliate portal that promotes NV Casino Deutschland, an online casino platform. The portal curates casino game listings, advertises multi-tier welcome bonuses (up to €2,000 + 225 free spins), and routes registered users to the partner casino operator via redirect links. ATAMA explicitly states it is not a gambling operator but a marketing affiliate.
Product overview
ATAMA operates an independent affiliate portal for NV Casino Deutschland, an online casino platform. The company does not appear to offer a distinct technology product portfolio; the content consists of promotional materials for casino games, welcome bonuses, and payment methods. No specific products, modules, or named offerings are presented as ATAMA's own product line.
Differentiator
Problem solved
Functional benefit
Companies that use ATAMA
Customer profileSegments1 record
Ideal customer profiles1 record
ATAMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ATAMA partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
ATAMA competitors and assessment
Company assessmentBroad incumbents
- Catena Media: Established iGaming and sports-betting affiliate operator with a wide portfolio of branded sites. Matches ATAMA's core business model of affiliate-driven player acquisition, but operates as a multi-site, multi-market incumbent.
- Better Collective: Publicly listed iGaming affiliate and media group operating large sports-betting and casino brands across multiple geographies. Comparable to ATAMA only in business model (iGaming affiliation), but at vastly different scale and breadth.
Regional players
- SpielerPlus: German-language online casino and bonus portal providing reviews and promotional offers to DACH players. Geographic and linguistic overlap with ATAMA makes it a directly comparable regional affiliate peer.
- CasinoOnline.de: German-market online casino comparison and review site focused on licensed operators in Germany. Direct overlap with ATAMA on language, geography, and casino affiliate content.
Direct peers
- CasinoGuru: Large casino affiliate and review platform with operator ratings, bonus listings, and player complaint resolution. Operates in the same 'casino affiliate/review site' category as ATAMA but at significantly larger scale.
- GamblersPick: Casino, sports, and poker affiliate site reviewing operators and aggregating bonus offers. Comparable to ATAMA in being an affiliate-led casino content portal, though serving a broader verticals mix.
- Chipz Casino Partners: Online casino affiliate/review destination featuring bonus offers, slot reviews, and operator promotions in a similar affiliate-casino format. Closely comparable to ATAMA in content format and target audience.
- AskGamblers: Long-running iGaming affiliate and review portal covering online casinos, slots, and bonuses. Directly comparable to ATAMA in its casino affiliate/review model, though serving a broader (multi-language, multi-market) audience.
Others
- Begambleaware.org: Responsible-gambling support organization relevant to the gambling ecosystem. Not a direct competitor, but represents the regulatory and consumer-protection layer that increasingly constrains affiliate business models like ATAMA's.
Emerging players
- N1 Partners: Affiliate program tied to the N1 Casino brand, providing commission structures and marketing assets to casino affiliates. Comparable to ATAMA as an affiliate ecosystem participant, though operating from the operator side of the relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
ATAMA social profiles
Digital presenceATAMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATAMA leadership team
Management profileNumber of profiles
ATAMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATAMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATAMA
What does ATAMA do?
ATAMA operates an independent German-language affiliate portal that promotes NV Casino Deutschland, an online casino platform. The portal curates casino game listings, advertises multi-tier welcome bonuses (up to €2,000 + 225 free spins), and routes registered users to the partner casino operator via redirect links. ATAMA explicitly states it is not a gambling operator but a marketing affiliate.
Is ATAMA a public or private company?
ATAMA is a private company. It is classified as unknown and is currently operating.
When was ATAMA founded?
ATAMA was founded in 2018. It employs 11 to 50 people.
Where is ATAMA based?
ATAMA is headquartered in London, United Kingdom, in the Europe region.
Who are ATAMA's main competitors?
Broad incumbents on record are Catena Media and Better Collective. Regional players are SpielerPlus and CasinoOnline.de. Direct peers are CasinoGuru, GamblersPick, Chipz Casino Partners and AskGamblers. Begambleaware.org is listed as an others. N1 Partners is listed as an emerging player.
Does ATAMA have an API?
No public API is recorded for ATAMA.
What industry is ATAMA in?
ATAMA's product category is Online Casino Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites, with a secondary code of MPAEABAL, Player Acquisition & Affiliate Networks for iCasino. Its NAICS code is 713290.