Valley Transit

Name

Valley Transit

Legal name

Valley Transit

Website

https://myvalleytransit.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Mixed Mode Transit Systems (485111), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Public Transit Agencies (Bus, Rail, Metro, Paratransit) (BPAIALAB)

akta.pro secondary industries

Municipal/Transit-Agency Microtransit (First/Last-Mile Feeders) (TLAFAJAH), Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA) (TLAFAJAI), Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds) (THADALAE)

Keywords

• Public transit services
• Fixed-route bus service
• Paratransit transportation
• Demand-response transit
• Fare payment system

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Transit Fares: Base fare revenue from fixed-route bus service ($2.00 per ride for regular fare with fare capping). Additional revenue from demand-response services (VT Connector at $2.00, VT II at $4.00-$11.00 depending on day of week).
2. Advertising: Interior and exterior advertising opportunities on buses, including vinyl ads in various sizes and full bus wraps. Managed through Houck Transit Advertising.
3. Municipal/Government Funding: Public transit funding from Fox Cities municipalities and counties (Appleton, Neenah, Menasha, Kaukauna, etc.) and federal transportation funding programs.
4. Partnership Revenue: Revenue from intercity bus partnerships (Lamers Connect, Megabus, FlixBus) that stop at the Downtown Appleton Transit Center.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Valley Transit is a public transit authority providing fixed-route bus service and demand-response transportation across the Fox Cities region in Wisconsin, covering 117 square miles and 9 municipalities. Core offerings include 25+ fixed bus routes, VT II ADA paratransit, VT Connector on-demand micro-transit, senior transportation, and the WisGo fare payment system (Umo App and WisGo Card) with fare capping.

Product overview

Valley Transit operates as a public transit authority providing fixed-route bus service across the Fox Cities region in Wisconsin, complemented by demand-response services. The product portfolio centers on the WisGo fare payment ecosystem (launched August 2025) comprising the Umo Mobility App and WisGo Card for contactless fare payment with fare capping. Core services include 25+ fixed bus routes, VT II paratransit for ADA-qualified riders, and VT Connector on-demand micro-transit. Additional offerings encompass travel training programs, real-time bus tracking via RideMyValleyTransit.com, and Senior Transportation Service. All services are coordinated through the Fox Cities Transit Commission serving Appleton, Neenah, Menasha, Kaukauna, and surrounding communities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $3 return per $1 invested in public transit according to Wisconsin Department of Transportation study
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Fox Valley Technical CollegecoreGTM or Marketing PartnerFVTC has partnered with Valley Transit to offer free bus rides for FVTC students through the WisGo system. Current students can get set up for WisGo at the FVTC Campus Student Life Office. FVTC determines student eligibility.
• Lawrence UniversitycoreGTM or Marketing PartnerLawrence University partners with Valley Transit to offer current students free bus rides. Lawrence students can get set up for WisGo at the Office of Student Engagement, Activities, & Leadership (SEAL) on the 4th floor of the Warch Campus Center. Lawrence University determines eligibility.
• Appleton Area School DistrictcoreGTM or Marketing PartnerAASD offers free Valley Transit bus rides to current middle and high school students through the WisGo system. Students can get set up at their school's main office with a WisGo Card or Umo Mobility App. AASD determines eligibility.
• PITT Crew Partner OrganizationscoreGTM or Marketing PartnerPITT Crew (Partners in Travel Training) includes multiple organizations with in-house travel trainers: Appleton Area School District, Boys & Girls Club of the Fox Valley, Goodwill NCW, Kaukauna High School, Lakeside Packaging Plus, Make the Ride Happen, Remarkable, Todd Steven & Associates, Valley Packaging Industries, Inc, and World Relief.
• Houck Transit AdvertisingminorChannel Partner/ Reseller/ DistributorHouck Transit Advertising handles all Valley Transit bus advertising sales, including interior and exterior vinyl ads, full bus wraps, and various ad size options.
• Lamers ConnectminorStrategic or Co-development PartnerLamers provides intercity bus transportation between Green Bay and Milwaukee, stopping at Valley Transit's Downtown Appleton Transit Center.
• MegabusminorStrategic or Co-development PartnerMegabus provides intercity bus transportation between Green Bay and Madison, stopping at Valley Transit's Downtown Appleton Transit Center.
• FlixBusminorStrategic or Co-development PartnerFlixBus provides intercity bus transportation between Detroit, MI and Green Bay, WI. New service started May 22, 2025. Stop is at Valley Transit's Downtown Appleton Transit Center.
• GO Transit (Oshkosh)minorStrategic or Co-development PartnerGO Transit is the public transit provider in Oshkosh, WI, managing GO Connect service between Neenah Transit Center and Oshkosh Transit Center.
• East Central Regional Planning Commission (ECWRPC)minorStrategic or Co-development PartnerECWRPC guides transportation planning in an 8-county region including the Fox Cities and supports Valley Transit with short and long-range planning.
• American Public Transportation Association (APTA)minorOthersNational industry organization for public transportation providers. Valley Transit holds membership.
• Wisconsin Public Transportation Association (WIPTA)minorOthersState-level industry organization for Wisconsin public transportation providers. Valley Transit holds membership.
• Community Transportation Association of America (CTAA)minorOthersNational organization supporting community transportation. Valley Transit holds membership.
• Make the Ride Happen, LSScoreGTM or Marketing PartnerNonprofit organization offering comprehensive transportation information to older adults and adults with disabilities in Outagamie, Calumet, and Winnebago County. Manages volunteer driver programs, provides travel training, and collaborates to fill transportation gaps.
• Fox Cities Municipal PartnerscoreStrategic or Co-development PartnerPartnership with Fox Cities municipalities: City of Appleton (parent), City of Menasha, City of Neenah, City of Kaukauna, Town of Buchanan, Town of Grand Chute, Village of Fox Crossing, Village of Kimberly, Village of Little Chute, Outagamie County, Winnebago County, and Calumet County.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Via Transportation: Technology company that builds, operates, and partners with transit agencies on microtransit and on-demand transit services; relevant to Valley Transit given VT Connector's microtransit orientation and the broader industry shift toward on-demand transit models.

Direct peers

• Green Bay Metro: Public fixed-route bus and paratransit provider serving Green Bay, WI; comparable in mission, governance model (city-operated), service area size, and Wisconsin-specific FTA funding profile to Valley Transit's Fox Cities operation.
• La Crosse Municipal Transit Utility: Municipal transit operator running fixed-route bus and paratransit in La Crosse, WI; similar scale, mission, and Wisconsin-specific operating environment to Valley Transit.
• Eau Claire Transit: Fixed-route and paratransit bus service in Eau Claire, WI; comparable small-city Wisconsin transit operation with similar rider segments and municipal governance.
• Sheboygan Transit: Public fixed-route bus and paratransit provider in Sheboygan, WI; comparable mid-sized Wisconsin municipal transit agency with overlapping rider demographics.
• Belle Urban System (Racine): Public fixed-route bus and paratransit provider serving Racine, WI; closely mirrors Valley Transit in size, service scope, demographic profile, and Wisconsin public-transit funding environment.
• Wausau Metro Ride: Municipal fixed-route bus and paratransit service in Wausau, WI; small-city Wisconsin peer comparable in fleet size, service hours, and rural-urban ridership mix.
• GO Transit (Oshkosh): Public bus and GO Connect microtransit service serving Oshkosh, WI; Valley Transit already coordinates with GO Transit on the Neenah-Oshkosh corridor and operates a comparable mix of fixed-route, paratransit, and demand-response services in a neighboring Wisconsin city of similar scale.
• Kenosha Area Transit: Wisconsin municipal transit system providing fixed-route bus, paratransit, and streetcar service; comparable in municipal-department governance, Wisconsin state funding access, and small-to-mid-sized city operations.

Broad incumbents

• Madison Metro Transit: Larger Wisconsin municipal transit agency operating fixed-route bus service across Madison with paratransit and a more extensive route network; offers a relevant scale-and-upper-bound benchmark for Valley Transit's growth trajectory within Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ValleyTransit
• Facebookfacebook.com/valleytransit
• Instagraminstagram.com/valleytransit
• LinkedInlinkedin.com/company/valley-transit-fox-cities

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Transit