New Zealand Institute of Management

What New Zealand Institute of Management does

Skills Development Group, formerly known as IMNZ (New Zealand Institute of Management), SoftEd, and David Forman, is a privately-held professional training and consulting organization serving medium-to-large organizations and individual professionals across Australia and New Zealand. The IMNZ legacy dates to 1946, with the consolidated entity's legacy brands collectively bringing over 30 years of experience (founded 1994 per the company's current history). The company delivers 51+ professional development courses spanning Business Agility, Leadership, Project Management, Business Analysis, Software Testing, DevOps, and AI-related curricula, including internationally certified programs in partnership with ICAgile (13+ year Member Organisation), IIBA, ISTQB, and PMI. Notable named customers include BNZ, ANZ, Suncorp, AXA, DBS Bank, Bankwest, Booz Allen Hamilton, NZ Police ICT Group, Australian Digital Health Agency, NBN Co, Department of Corrections, and healthAlliance, spanning financial services, government, healthcare, telecommunications, and education verticals.

The core technology stack is a digital course delivery platform combining in-person classroom venues with LiveOnline virtual delivery via Zoom and Strigo, supported by an online booking system, digital badge issuance upon course completion, and a Learning Hub content platform hosting blogs, webinars, and resources. Courses are structured across Fundamental, Intermediate, and Advanced tiers, with sub-brands including the SkillsDG Premium Pass subscription offering. The product surface has been expanding into AI-focused training including AI for Software Testing, AI for Business Analysis, AI Skills with CoPilot, Purpose Built AI: GPT & LLMs, and the 2025-launched Accelerated Delivery Using AI course covering the ICAgile Foundations of AI (ICP-FAI) certification.

The business model is fee-for-service training plus professional services. Course pricing ranges from NZD $950 to NZD $1,790 (plus GST) for 1-3 day Fundamental courses in New Zealand, and AUD $850 to AUD $1,800 in Australia, with a 20% group discount for organizations booking 3+ attendees on the same dates. Revenue streams include public open-enrollment individual courses, corporate/group bookings, internationally recognized certification preparation, and organizational consulting/diagnostics services. The go-to-market is a hybrid sales-led and self-serve model: individuals and SMBs self-enroll via the website, while enterprise clients engage the commercial team for tailored group training and consulting engagements. The company has no disclosed parent company, no venture capital or private equity investment, and no subsidiaries, operating as an independent private entity with primary operations in New Zealand and Australia.

Name

New Zealand Institute of Management

Legal name

Software Education Australia Pty Ltd

Website

https://imnz.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Skills Development Group (formerly IMNZ, SoftEd, David Forman) is a private ANZ-based professional training and consulting firm delivering 51+ certified courses in Agile, Leadership, Project Management, Business Analysis, Software Testing, DevOps, and AI to organizations and individuals across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Professional Training and Education

NAICS

Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Professional development training
• Corporate training services
• Agile certification courses
• Leadership training programs
• Business analysis education

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Courses: Fee-for-service training courses delivered in-person or virtually. Pricing varies by course type (Fundamental, Intermediate, Advanced), duration, and delivery format. Group discounts of 20% available for organizations booking 3+ attendees.
2. Corporate Consulting and Diagnostics: Organizational consulting services and capability diagnostics to assess and develop workplace learning and development needs.
3. Certification and Accreditation Programs: Preparation and delivery of internationally recognized certification programs including ICAgile, IIBA, ISTQB, and PMI certifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Skills Development Group delivers accredited professional development training courses across leadership, agile methodologies, project management, business analysis, software testing, DevOps, and AI skills. Courses are offered in-person at locations across New Zealand and Australia and via LiveOnline virtual classrooms, with internationally recognized certifications (ICAgile, IIBA, ISTQB, PMI). The company also provides organizational capability diagnostics and consulting services to support agile transformation and workforce development.

Product overview

Skills Development Group (formerly SoftEd, IMNZ, and David Forman) offers a comprehensive portfolio of professional development and training courses across leadership, agile methodologies, business analysis, project management, technical/testing, and AI. The company provides courses in multiple delivery formats (in-person and LiveOnline) with accreditation partnerships including ICAgile, IIBA, ISTQB, and PMI. Their course offerings range from fundamental entry-level courses to advanced certifications, with notable AI-focused courses including AI for Software Testing, AI for Business Analysis, AI Skills with CoPilot, Purpose Built AI: GPT & LLMs, and the newly launched Accelerated Delivery Using AI.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 50,000 professionals certified in the last 7 years
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• International Consortium for Agile (ICAgile)coreTechnology or IntegrationICAgile is an internationally recognized, independent accreditation and certification body for agile methodologies. Skills Development Group is an ICAgile Member Organisation for over 13 years, offering accredited courses that grant certifications such as ICAgile Certified Professional (ICP), ICP-APO, ICP-ATF, ICP-ACC, and many others upon successful course completion.
• International Institute of Business Analysis (IIBA)coreTechnology or IntegrationIIBA is an independent non-profit professional association for business analysts. Skills Development Group is an IIBA Endorsed Education Provider, with many courses accredited and contributing Continuing Development Units (CDUs) towards ECBA, CCBA, CBAP, and CBATL certifications.
• International Software Testing Qualifications Board (ISTQB)coreTechnology or IntegrationISTQB is a non-profit professional association for software testers. Skills Development Group is an accredited training provider for ISTQB, offering the Software Testing Foundations (ISTQB CTFL) certification course.
• Project Management Institute (PMI)coreTechnology or IntegrationPMI is a leading non-profit professional membership association for project managers. Many Skills Development Group courses are PMI accredited and contribute professional development units (PDUs) towards project management certifications including PMP.
• Legacy Brands (SoftEd, IMNZ, David Forman)coreOthersOver 30 years of experience built through legacy brands: SoftEd, IMNZ (Institute of Management New Zealand), and David Forman. These brands have been consolidated under Skills Development Group to build workplace capability throughout New Zealand and around the world.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/imnz_elevate
• Facebookfacebook.com/nziminc
• LinkedInlinkedin.com/company/new-zealand-institute-of-management-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles31 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Zealand Institute of Management