Battistella Company

What Battistella Company does

Battistella Company is a privately held, family-owned Italian modular furniture manufacturer founded in 1953 in Pieve di Soligo, Treviso. The group operates through three wholly-owned manufacturing subsidiaries — Battistella spa (producing for Nidi and Cinquanta3), Baco srl (semi-finished components), and Novamobili spa (producing for the Novamobili brand) — functioning as a single integrated production system. It sells three sub-brands targeting distinct end markets: Novamobili (1967) for living and bedroom furniture, Nidi (2013) for children's and youth bedrooms, and Cinquanta3 (2015) for domestic and public/contract spaces, distributed via brand websites, dealer networks across 40 countries, and a Novamobili flagship store in Milan's Porta Nuova district opened in 2015.

Revenue is generated through hardware sales of modular furnishing systems to two principal customer categories: end consumers (B2C, via brand sites, dealers, and the Milan flagship) and B2B contract buyers in offices, hospitality and public spaces, with Cinquanta3 explicitly providing end-to-end project management for complex multi-site installations. Production technology centers on automated warehousing, CNC cutting, pick-to-light hardware management and digital production-flow monitoring; the supply chain is approximately 91% Italian with 41% of suppliers located in the same province as the plants. Sustainability is a stated differentiator, with 100% recycled-wood panels, 93% recycled material usage annually, BIO water-based paints (saving roughly 8.5 tonnes of CO2 per year versus solvent-based), and an ESG certification stack including UNI EN ISO 14001 (2025), UNI EN ISO 45001 (2025), ISO/IEC 27001 (2024), FSC Chain of Custody, and CARB2. Leadership is in generational transition, with Alberto Battistella appointed General Director in 2026 alongside Chair Mario Battistella, representing the third family generation at the helm.

Name

Battistella Company

Legal name

Battistella Company srl unipersonale

Website

https://battistellacompany.it

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Battistella Company is a family-owned Italian modular furniture manufacturer founded in 1953, operating three brands — Novamobili, Nidi and Cinquanta3 — serving residential, office and hospitality/contract customers across 40 countries with €166M in annual revenue and integrated automated production.

Ownership category

akta.pro rank

Product category

Home Furnishings Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Household Furniture (2510), Office Furniture (2520)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industry

Custom Modular Shelving & Cabinetry System Planning (Non-Construction) (HSAFAHAK)

Keywords

• Modular furniture systems
• Italian furniture manufacturing
• Contract hospitality furniture
• Children's bedroom furniture
• Residential office furniture

Headquarters

HQ city

Pieve Di Soligo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Manufacturing and Sales: Battistella Company generates revenue through the design, manufacture, and sale of modular furnishing systems under three brands: Novamobili (living and bedroom furniture since 1967), Nidi (children's and youth furniture since 2013), and Cinquanta3 (domestic and public space furniture since 2015). Revenue is derived from B2C retail and B2B contract/hospitality sales.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Battistella Company designs, manufactures, and distributes modular furniture systems for residential, office, and public spaces through three brands: Novamobili (living and bedroom furniture), Nidi (children's and youth rooms), and Cinquanta3 (domestic and public/hospitality spaces). The company operates three integrated production plants in Italy producing customizable, sustainable furniture using automated systems and certified recycled materials, selling B2C through brand websites and flagship stores and B2B through contract/hospitality channels across 40 countries.

Product overview

Battistella Company operates as a furniture manufacturing group with three distinct brands under its umbrella. Novamobili (founded 1967) provides designer living and sleeping areas with elegant modular systems. Nidi (founded 2013) specializes in children's and teens' bedrooms with customisable, safe, ergonomic Made-in-Italy furniture. Cinquanta3 (founded 2015) offers flexible, modular solutions for domestic, public, work, and hospitality spaces. The three brands share Italian design quality while maintaining distinct identities and target markets spanning residential to contract projects.

Differentiator

Problem solved

Functional benefit

Brands

• Novamobili: Designer living and sleeping areas. Founded in 1967, offers elegant and comfortable modular furniture systems for living areas and bedrooms with wide range of fine materials and international designer collaborations.
• Nidi
• Cinquanta3

Products and services

• Novamobili Designer living and sleeping area furniture brand offering elegant, comfortable modular furniture systems including walk-in closets, beds, chests of drawers, bookcases, sofas, and accessories. Targets homeowners and design-conscious residential and office customers through a wide range of fine materials and international designer collaborations.
• Nidi Children's and youth bedroom furniture brand offering customisable, modular, and multifunctional Made-in-Italy furniture. Targets families with children and teenagers with safe, functional, ergonomic designs that adapt as children grow, featuring nature-inspired tones.
• Cinquanta3 Domestic and public space furniture brand offering flexible, modular systems for home living areas, service spaces, work spaces, and hospitality environments. Targets B2B contract/hospitality customers with coordinated finishes and custom-made furnishings for hotels, offices, restaurants, and public spaces.

Quantifiable outcome

• 95% of materials used are of recycled origin
• +4 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Nutribullet Treviso BasketminorOthersSports partnership with Nutribullet Treviso Basket, a team playing in Serie A (Italian basketball top division). The partnership supports a culture of sport oriented towards wellbeing and sharing of positive values.
• ATL-EticaminorOthersSocial enterprise partnership with ATL-Etica, registered with the Single National Register of the Third Sector (RUNTS), which guarantees the right to sport for people of all ages and economic conditions, promoting sustainable and accessible sports practice.
• I Bambini delle FateminorOthersCharitable support for I Bambini delle Fate foundation, which funds inclusion projects related to autism in the province of Treviso.
• TOG Foundation (Together to Go)minorOthersContribution to the TOG Foundation in Milan through furnishing of the centre of excellence dedicated to rehabilitation and training of children with serious illnesses.
• Collegio Balbi ValierminorOthersEducational partnership with Collegio Balbi Valier in Pieve di Soligo supporting the CLIL (Content and Language Integrated Learning) project aimed at enhancing English language skills and international openness of students.

Scale indicators13 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Natuzzi: Italian-listed furniture manufacturer with international retail and contract distribution — comparable Italian furniture heritage, multi-country distribution, and contract/residential exposure.
• Poltronesofà: Italian-made upholstered and modular sofa/furniture manufacturer with vertically integrated production and broad retail/dealer network — directly comparable Italian mass-premium furniture manufacturing model.
• Poliform: Italian high-end modular furniture and kitchen systems manufacturer with strong international presence and contract/hospitality exposure — comparable modular-system approach and premium Italian design positioning to Battistella.
• Molteni&C: Italian premium furniture manufacturer offering modular systems, kitchens, and contract solutions with international designer collaborations — closely comparable to Battistella's design-led, modular, multi-segment approach.
• BoConcept: Danish modular furniture brand with global franchise retail network and strong direct-to-consumer omnichannel presence — comparable modular furniture concept with international scale similar to Battistella's 40-country reach.
• Lema: Italian premium manufacturer of modular furniture systems for living and sleeping areas, with international distribution and strong made-in-Italy design credentials — directly comparable to Novamobili's positioning.
• Scavolini: Italian modular systems manufacturer spanning kitchens, living, and bathrooms with extensive dealer network — comparable modular product philosophy and Italian mid-premium positioning to Battistella's multi-brand portfolio.

Broad incumbents

• MillerKnoll: Global office and contract furniture conglomerate (Herman Miller, Knoll) with modular systems and strong contract distribution — broadly comparable to Battistella's office/contract segment via Cinquanta3 and Novamobili office offerings.
• Haworth: Global office furniture and modular workspace manufacturer with strong contract/hospitality channel — comparable in the office and contract segments that Cinquanta3 targets, but at much larger scale.
• IKEA (Inter IKEA): Global furniture incumbent offering modular, ready-to-assemble furnishings across residential and small-office segments — overlaps with Battistella's modular living systems but at mass-market price points and global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/battistella-company-s.r.l.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battistella Company