Made in Italy Tour Operator

What Made in Italy Tour Operator does

Made in Italy Tour Operator Srl is an Italian travel agency and tour operator (Agenzia di Viaggi e Turismo) founded in 2014 and headquartered in Portoferraio on Isola d'Elba. It designs and sells organized group tours, individual vacation packages, New Year's Eve trips, and motorcycle tours primarily across Italy — with Tuscany and Elba Island as the deepest area of operational focus — and extends sourcing into Europe and worldwide destinations. The company distributes through a portfolio of four specialized sub-brand websites (gruppi.it for groups, travelio.it for individual travel, capodanno.com for New Year's packages, and motoradunando.com for motorcycle tours) layered on top of the parent domain viaggimadeinitaly.it, supplemented by phone, WhatsApp, email, and travel-agency intermediaries acting as resellers.

The underlying technology is an integrated web e-commerce platform co-funded by a €18,000 POR FESR Toscana 2014-2020 grant (against a €36,000 total project cost), comprising a backend for administration, supplier management, and partner-agency workflows, plus a responsive, SEO-optimized frontend for showcasing tour packages across devices. The platform is a conventional e-commerce/booking system with no documented AI, API, or integration layer; product differentiation rests on curated supplier relationships (premium hotels, restaurants, castles, historic estates, coaches, guides, agriturismi) and territorial expertise rather than proprietary technology.

The business model is transactional and sales-led: revenue is generated via package pricing, booking fees, and service charges on each transaction, with pay-as-you-go, quote-based pricing supplied on request rather than publicly listed. Customer segmentation is horizontal across four personas — group travelers (the primary specialty), individual travelers, motorcyclists, and holiday/celebration travelers — with no disclosed enterprise contracts or anchor accounts, indicating a long-tail, distributed revenue base. Compliance with Italian tourism law is maintained via provincial authorization n. 9084, professional liability coverage with UnipolSai, and Nobis insolvency/failure protection under Tourism Code Article 47.

Name

Made in Italy Tour Operator

Legal name

Made in Italy tour operator Srl

Website

https://viaggimadeinitaly.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Made in Italy Tour Operator Srl is a privately held Italian tour operator (founded 2014, Portoferraio) that sells group tours, individual vacations, New Year's packages, and motorcycle trips across Italy, Europe and worldwide through four sub-brand websites and travel-agency intermediaries.

Ownership category

akta.pro rank

Product category

Tour Operator and Travel Agency Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

akta.pro secondary industries

Cultural/Heritage Multi-Day Tour Operators (THAKADAF), Private/Customized Multi-Day Tour Operators (THAKADAC)

Keywords

• Group tour packages
• Italian travel agency
• Guided vacation tours
• Tour operator services
• Travel booking services

Headquarters

HQ city

Portoferraio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Package Tours and Travel Services: The company generates revenue through selling organized travel packages including hotels, ferries, flights, and cruises. They offer group tours, individual vacation packages, New Year's trips, and motorcycle tours. Revenue comes from package pricing, booking fees, and service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Made in Italy Tour Operator is a licensed Italian travel agency and tour operator (Agenzia di Viaggi e Turismo) that organizes and sells vacation packages primarily to Italian destinations (Tuscany, Isola d'Elba, Sardinia) and across Europe. Its core products are guided group tours for adults, students, and seniors, complemented by individual vacation packages, New Year's Eve travel packages, motorcycle tours, and ancillary hotel, ferry, flight, and cruise bookings. Sales are conducted directly via its own websites, phone, WhatsApp, and through partner travel agencies.

Product overview

Made in Italy Tour Operator Srl is a tour operator company operating a multi-platform network of travel websites. The portfolio consists of four primary sub-brands: Gruppi.it (specializing in group tours for adults, students, and seniors — the company's core specialty), Travelio.it (individual travel bookings), Capodanno.com (New Year's Eve trips and events), and Motoradunando.com (motorcycle tours and rallies). The company also offers direct booking services for hotels, ferries, flights, and cruises, along with packaged vacation deals covering sea, mountain, agriturismo, and wellness destinations primarily in Italy (Tuscany, Elba Island, Sardinia). The products are interconnected through shared backend systems and cross-promotional links within the network.

Differentiator

Problem solved

Functional benefit

Brands

• Gruppi.it: Website dedicated to tour organizers and guided travel for adults, students, and seniors
• Travelio.it
• Capodanno.com
• Motoradunando.com

Products and services

• Group Tour Packages (Tuscany, Italy, Europe, Worldwide) Organized guided group tours for adults, students, and seniors throughout Italy (primary: Tuscany), Europe, and worldwide, bundling transportation, accommodation, meals, and tour-guide services into a single package.
• Individual Vacation Packages Holiday packages for individuals and families spanning sea and mountain stays in hotels and apartments at destinations such as Isola d'Elba, Sardinia, and Tuscany, plus specialized agriturismo and wellness packages.
• Gruppi.it (Group Travel Sub-brand Website) Specialized booking website for group tour organizers and guided travel for adults, students, and seniors; the company's primary specialty site.
• Capodanno.com (New Year's Eve Packages Sub-brand Website) Specialist booking site for New Year's Eve packages, celebrations, gala dinners, and parties across castles, hotels, agriturismos, mountain resorts, wellness centers, European capitals, and mini cruises.
• Motoradunando.com (Motorcycle Tours Sub-brand Website) Booking site for motorcyclists to organize or participate in motorcycle tours, rallies, and events.
• Travel Booking Services (Hotel, Ferry, Flight, Cruise) À-la-carte reservations for hotels, ferries, flights, and cruises sold directly by the tour operator, available independently of packaged tours.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Gruppi.itcoreOthersSister website dedicated to tour organizers and guided travel for adults, students, and seniors. Part of the Made in Italy Tour Operator network.
• Travelio.itcoreOthersWebsite for individual travel and vacation bookings. Part of the Made in Italy Tour Operator network.
• Capodanno.comcoreOthersSpecialist website for New Year's travel packages, celebrations, and events in castles, hotels, agritourism, mountain resorts, spas, and European capitals. Part of the Made in Italy Tour Operator network.
• Motoradunando.comminorOthersWebsite for motorcyclists to organize or participate in tours, rallies, and motorcycle events. Part of the Made in Italy Tour Operator network.
• Filo Diretto Travel (Insurance)minorOthersTravel insurance provider offering multi-risk policies including cancellation, COVID-19 coverage, medical expenses, and baggage protection for tour packages.
• Filo Diretto Tour (Insurance)minorOthersInsurance provider for group travel offering medical expenses and baggage coverage.
• Filo Diretto Easy (Insurance)minorOthersInsurance provider offering cancellation, medical expenses, and comprehensive coverage policies.
• UnipolSai Assicurazioni S.p.A.minorOthersInsurance company providing professional liability (RC) coverage for the tour operator (Policy n. 1/43795/319/131616293) as required by Italian tourism law.
• Nobis Assicurazioni - Filo Diretto ProtectionminorOthersInsurance provider offering insolvency/failure protection coverage (Policy n. 203068476) as required by Italian Tourism Code Article 47, replacing the Guarantee Fund.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cartorange: Italian travel agency and tour operator offering packaged tours, individual trips, and group travel with a multi-channel digital platform. Closely comparable in business model combining online booking with agent-supported, customized itinerary sales.
• Italways: Italian tour operator specializing in escorted group tours and curated travel experiences across Italy and Europe. Directly comparable focus on multi-day escorted coach tours for organized groups.
• Alidays: Italian tour operator specializing in customized multi-day travel packages to Italy and worldwide destinations. Directly comparable in offering customized itineraries with curated accommodations and cultural experiences, though typically positioned at a higher price point.
• Kel 12 (WeRoad): Italian-origin group tour operator running escorted multi-day tours for younger demographics across Europe and beyond. Comparable in the multi-day escorted group tour model, though targeting a younger, more international audience than Made in Italy's mixed-age group tours.
• Boscolo Travel: Italian tour operator offering curated multi-day tours and packages to Italy and Europe with a focus on quality hotels and cultural experiences. Comparable in curated, mid-to-premium positioning and Italian destination emphasis.
• Viaggi dell'Elefante: Established Italian tour operator offering group tours, individual packages, and customized itineraries for Italy, Europe, and worldwide destinations. Comparable in size profile, target customer mix (groups + individuals), and multi-channel distribution.
• Aurora Viaggi: Italian tour operator offering group tours, individual packages, and seasonal/holiday trips (including New Year and themed events). Comparable in product mix of group tours, individual travel, and New Year's Eve packages — directly mirroring several of Made in Italy's verticals.
• Tour2000: Italian tour operator offering escorted group tours and individual packages with strong presence in the Italian and European market. Comparable in its group-tour focus, multi-brand online presence, and reliance on curated supplier relationships.

Broad incumbents

• TUI Italia: Italian arm of TUI Group, one of Europe's largest integrated tour operators offering packages, flights, hotels, and cruises at scale. Provides a broad comparison point on how a large incumbent operates in the same Italian package tour space.
• Alpitour World: Major Italian tour operator group (Alpitour, Bravo, Francorosso, Villaggi Bravo) offering package holidays domestically and abroad. Comparable product range (packages + transport bookings) but with much larger scale and brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/offerte.viaggi.e.vacanze
• LinkedInlinkedin.com/company/madeinitalyto
• Instagraminstagram.com/viaggi.madeinitaly

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made in Italy Tour Operator