SageCircle
SageCircle is a boutique consultancy that advises technology vendors and analyst relations (AR) professionals on AR strategy, transformation, and contract ROI. It operates a tiered subscription offering (SageUp, SageClub, SageInsight, SageLeader) alongside workshops, peer advisory groups, and longitudinal research developed with the University of Edinburgh Business School.
- Company typePrivate
- Founded2000
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
SageCircle firmographics
Firmographics- Name
- SageCircle
- Legal name
- SageCircle LLP
- Website
- https://sagecircle.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SageCircle is a boutique consultancy that advises technology vendors and analyst relations (AR) professionals on AR strategy, transformation, and contract ROI. It operates a tiered subscription offering (SageUp, SageClub, SageInsight, SageLeader) alongside workshops, peer advisory groups, and longitudinal research developed with the University of Edinburgh Business School.
- Ownership category
- akta.pro rank
Where SageCircle is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SageCircle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Subscription Memberships: Four-tier subscription model offering escalating levels of access to research, insights, and advisory services. Tiers include free (SageUp), annual (SageClub $495), core research (SageInsight $4,995), and comprehensive strategic growth (SageLeader $15,000+). Revenue is recurring through annual/multi-year subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with blog archive access and newsletter |
| Subscription | Annual | Annual review and monthly update calls |
| Subscription | Annual | Core research and SageDevelop access |
| Subscription | Annual | Comprehensive strategic growth consulting |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SageCircle product offering
Product offeringCore offering
SageCircle provides tiered subscription-based analyst relations (AR) advisory, research, training, and benchmarking services to technology vendors and AR professionals. Its core offerings include four subscription tiers (SageUp free, SageClub $495/year, SageInsight $4,995, SageLeader $15,000+), plus workshops (SageWorkshops, SageDiagnostic), peer advisory (ARMastermind), contract analysis (ContractRoI), and the free SageScore assessment tool.
Product overview
SageCircle offers a tiered subscription-based analyst relations (AR) transformation platform. The core offering includes SageUp (free), SageClub ($495/year), SageInsight ($4,995), and SageLeader (starting at $15,000). Supporting service products include SageAdvisors (third-party advisor insights), SageAnalysts (tech industry analyst insights), SageProviders (provider insights), SageUsers (user insights), ARMastermind (peer advisory), ContractRoI (contract analysis), and SageWorkshops/SageDiagnostic (training workshops). SageScore provides a free scoring tool for AR evaluation. SageCircle also produces content including SageNote research publications and SageTalk video/podcast series.
Differentiator
Problem solved
Functional benefit
Brands
- SageUp: Free subscription providing access to blog archive and newsletter digest of AR insights.
- SageClub
- SageInsight
- SageLeader
- SageAdvisors
- SageAnalysts
- SageProviders
- SageUsers
- ARMastermind
- ContractRoI
- SageDiagnostic
- SageWorkshops
- SageScore
Products and services
- SageUp Free subscription providing access to blog archive and newsletter with updates on webinars and analyst relations (AR) insights; entry-level tier for AR professionals.
- SageClub Annual subscription at $495/year including annual review and monthly update calls for AR professionals seeking ongoing advisory access.
- SageInsight Core research and SageDevelop subscription at $4,995 for AR teams requiring deeper research access and development tools.
- SageLeader Comprehensive strategic growth subscription starting at $15,000+, quote-based, offering custom enterprise-level strategic advisory and engagement.
- SageAdvisors Insights service providing perspectives from third-party advisors on analyst relations strategy and execution.
- SageAnalysts Insights service delivering perspectives from tech industry analysts for AR strategy and benchmarking.
- SageProviders Insights service providing perspectives from tech solution providers on analyst relations and market dynamics.
- SageUsers Insights service delivering perspectives from tech solution users on analyst relations and technology purchasing decisions.
- ARMastermind Peer advisory and mastermind group for analyst relations professionals seeking facilitated senior-level peer discussion.
- ContractRoI Contract return on investment analysis service for technology vendors seeking to evaluate value derived from analyst contracts.
- SageWorkshops Training workshops for analyst relations teams covering AR transformation, best practices, and capability development.
- SageDiagnostic Mini-Workshop Mini-workshop for diagnostic assessment and planning of analyst relations programs.
- SageScore Free scoring tool hosted at analyst.scoreapp.com for evaluating analyst relationships and AR performance.
Companies that use SageCircle
Customer profileSegments3 records
Ideal customer profiles3 records
SageCircle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SageCircle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kea CompanycoreSageCircle operates as part of the Kea Company network. Kea Company GmbH administers the SageCircle website. Sven Litke serves as Managing Partner at Kea Company and heads the global Kea Management Team. Derk Erbe is co-founder of Kea Company. The privacy policy states the site is administered by Kea Company GmbH on behalf of each Kea Company local operating company.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
SageCircle competitors and assessment
Company assessmentDirect peers
- Kea Company: Parent operating company of SageCircle that administers the SageCircle website and runs a broader analyst/influencer relations network. Directly comparable as the umbrella brand under which SageCircle's services sit.
- CCGroup: B2B tech PR and influencer relations agency where SageCircle advisory board member Duncan Chapple previously held a senior influencer relations role. Provides adjacent analyst and influencer relations services to technology vendors.
- ARInsights (Cognition Arts): Provider of the ARchitect AR program management platform and AR analytics services. Competes with SageCircle's SageScore benchmarking tool on the AR measurement/benchmarking layer.
- Lighthouse Analyst Relations: Long-standing independent AR consultancy founded by Kevin Kalllal, serving technology vendors with AR strategy and advisory services. Direct competitor to SageCircle in boutique AR consulting.
Broad incumbents
- Gartner: Largest industry analyst firm whose Magic Quadrant methodology drives the majority of SageCircle's customers' AR programs. Several SageCircle team members are former Gartner staff, making it both a primary subject of the firm's work and a competitor for advisory services.
- IDC: Major analyst firm whose MarketScape and PeerScape evaluations are key to AR strategy for SageCircle's customers. Operates an adjacent advisory services business that overlaps with parts of SageCircle's SageLeader offering.
- Omdia (TechTarget): Analyst firm formed through consolidation including the absorption of Ovum, where SageCircle advisory board member Duncan Chapple previously worked. Represents the consolidated analyst landscape that shapes SageCircle's service offering.
- Forrester Research: Major industry analyst firm whose Wave evaluations are central to SageCircle's customer value proposition. Competes indirectly through its own client advisory services and is also a critical ecosystem participant that AR teams seek to influence.
Emerging players
- Archetype (formerly Racepoint Global / ARComm): Global communications and analyst relations firm offering AR services to B2B technology companies. Competes with SageCircle for vendor-side AR engagements, particularly with multinational enterprise vendors.
- Analyst Observatory (University of Edinburgh Business School): Academic research initiative co-directed by Duncan Chapple (SageCircle advisory board member) that runs longitudinal studies including the Analyst Advocacy Study. Research partner and partial substitute for primary research capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SageCircle social profiles
Digital presenceSageCircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
SageCircle leadership team
Management profileNumber of profiles
Profiles16 records
SageCircle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SageCircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SageCircle
What does SageCircle do?
SageCircle provides tiered subscription-based analyst relations (AR) advisory, research, training, and benchmarking services to technology vendors and AR professionals. Its core offerings include four subscription tiers (SageUp free, SageClub $495/year, SageInsight $4,995, SageLeader $15,000+), plus workshops (SageWorkshops, SageDiagnostic), peer advisory (ARMastermind), contract analysis (ContractRoI), and the free SageScore assessment tool.
Is SageCircle a public or private company?
SageCircle is a private company. It is classified as corporate owned and is currently operating.
When was SageCircle founded?
SageCircle was founded in 2000. It employs 11 to 50 people.
Where is SageCircle based?
SageCircle is headquartered in Los Angeles, United States, in the North America region.
How does SageCircle make money?
One revenue line is on record: subscription Memberships.
Who are SageCircle's main competitors?
Direct peers on record are Kea Company, CCGroup, ARInsights (Cognition Arts) and Lighthouse Analyst Relations. Broad incumbents are Gartner, IDC, Omdia (TechTarget) and Forrester Research. Emerging players are Archetype (formerly Racepoint Global / ARComm) and Analyst Observatory (University of Edinburgh Business School).
Does SageCircle have an API?
No public API is recorded for SageCircle.