Antenna Sud
Antenna Sud is a regional broadcaster serving Puglia and Basilicata, Italy, operating the Canale 85 television channel, a co-branded radio station, mobile apps, and on-demand streaming to deliver local news, sports, civic, and regional entertainment content to Southern Italian viewers and listeners via advertising-funded distribution.
- Company typePrivate
- Founded1980
- HeadquartersFrancavilla Fontana, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Antenna Sud does
Antenna Sud, legally constituted as Canale 85 S.r.l., is a regional broadcasting company headquartered in Bari (registered office at Viale Europa 22) with operational offices in Francavilla Fontana, serving viewers and listeners across the Puglia and Basilicata regions of Southern Italy. Its core activity is the production and distribution of local news, civic and political coverage, regional sports, and entertainment programming through linear television (Canale 85) and a co-branded radio property (Radio Antenna Sud), reaching audiences that are underserved by national broadcasters for hyper-local content. The company was incorporated in 1980 and operates as a privately held Italian limited-liability company with a workforce of 51–100 employees.
The product surface spans traditional linear television, a registered print title (Antenna Sud 92, registered with the Tribunale di Brindisi in 2016), and a digital distribution layer that includes native mobile applications on iOS and Android, an on-demand/streaming service, a digital Palinsesto programming guide, and a presence on mainstream social platforms including TikTok. Underlying technology is conventional broadcast and OTT delivery: there is no public developer API, no disclosed recommendation or personalization engine, and no documented AI/ML capability; content is curated and produced in-house with a multi-platform reformatting layer for digital surfaces. Sports rights have been expanded to cover Italian football leagues Serie A through Serie D as well as basketball, volleyball, and boxing.
The business model is B2C and primarily advertising-funded. Antenna Sud monetizes its regional audience through on-air advertising, sponsorship of local programming, and — implicitly — digital ad inventory across its app and streaming surfaces; there is no public pricing schedule, subscription tier, or enterprise contract disclosed. Distribution relies on terrestrial broadcast frequencies granted under Italian media regulation and on app-store/streaming delivery for digital extension. Revenue is concentrated in the regional Southern Italian advertising market, with no evidence of programmatic diversification, named anchor advertisers, or non-advertising revenue streams such as subscription or paid content.
Antenna Sud firmographics
Firmographics- Name
- Antenna Sud
- Legal name
- Canale 85 S.r.l.
- Website
- https://antennasud.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Antenna Sud is a regional broadcaster serving Puglia and Basilicata, Italy, operating the Canale 85 television channel, a co-branded radio station, mobile apps, and on-demand streaming to deliver local news, sports, civic, and regional entertainment content to Southern Italian viewers and listeners via advertising-funded distribution.
- Ownership category
- akta.pro rank
Antenna Sud industry classification
Industry- Product category
- Regional Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Local Translator/Repeater & Low-Power Stations (LPTV, Translators, Fill-In) (MPABACAM)
- akta.pro secondary industries
- Commercial Radio Networks (National/Regional) (MPABABAA), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where Antenna Sud is headquartered
LocationHeadquarters
- HQ city
- Francavilla Fontana
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Antenna Sud business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels3 records
Marketing channels6 records
Antenna Sud product offering
Product offeringCore offering
Antenna Sud is a regional broadcast media company that delivers news, sports, and entertainment programming to viewers in the Puglia and Basilicata regions of Southern Italy. Its core offering is the Canale 85 regional television channel, complemented by Radio Antenna Sud, a mobile streaming app available on iOS and Android, and a website-based on-demand streaming service covering Edizioni TG news, Serie A/B/C/D and Eccellenza sports, and local events.
Product overview
Antenna Sud is a regional broadcast media company operating as a multi-platform news and entertainment provider covering Puglia and Basilicata in Southern Italy. The core offering consists of Antenna Sud TV (Canale 85), a regional television channel delivering news broadcasts (Edizioni TG), sports coverage, and general entertainment. This is complemented by Radio Antenna Sud, providing audio content alongside TV programming. Digital access is enabled through the Antenna Sud App available on major mobile platforms, while streaming and on-demand services allow viewers to access live sports matches and archived content. A TV programming guide (Guida TV/Palinsesto) completes the viewer-facing offerings. The company is owned by Canale 85 S.r.l. and is headquartered in Francavilla Fontana, Brindisi.
Differentiator
Problem solved
Functional benefit
Products and services
- Antenna Sud TV (Canale 85) Regional television channel broadcasting news (Edizioni TG), sports (Serie A, B, C, D, Eccellenza), and entertainment content targeting viewers in Puglia and Basilicata, Italy.
- Radio Antenna Sud Regional radio station that complements the TV broadcast with audio news, sports, and entertainment content for listeners in Puglia and Basilicata.
- Antenna Sud Mobile App Mobile application available on Google Play and Apple App Store that lets viewers access Antenna Sud live streaming and content on smartphones and tablets.
Companies that use Antenna Sud
Customer profileSegments1 record
Ideal customer profiles1 record
Antenna Sud technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Antenna Sud partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Antenna Sud competitors and assessment
Company assessmentDirect peers
- TRM Network: Regional television network covering parts of Puglia and Molise with local news, sports, and culture programming. Directly comparable as another small-scale Southern Italian regional broadcaster with a multi-platform digital presence.
- Teleregione: Regional Puglia-based broadcaster delivering local news and sports content. Operates in the same hyperlocal market as Antenna Sud and competes for similar audiences and advertisers in Southern Italy.
- Tele Dehon: Apulian regional television broadcaster with roots in the Bari province. Comparable to Antenna Sud as a small-scale, locally focused Puglia TV outlet with digital and streaming extensions.
- Radio Norba: Companion radio product of Telenorba, broadcasting news, talk, and music across Southern Italy. Closely comparable to Radio Antenna Sud as a regional radio station operating in the same geographic market and competing for the same advertisers.
- Telenorba: Puglia's dominant regional television broadcaster, operating across the same geography and offering overlapping local news, sports, and entertainment programming. Direct head-to-head competitor for regional ad budgets and audience attention.
Regional players
- Canale 7: Italian regional broadcaster operating in other Southern Italian regions. Comparable as a regional TV operator with a similar multi-platform (broadcast + digital) model, but not directly competing in Puglia/Basilicata.
- Telerama: Italian regional television broadcaster with local news and sports programming. Operates in different Italian regions but shares the same regional-broadcast business model and competitive dynamics as Antenna Sud.
- Antenna 1: Italian regional TV broadcaster with a similar multi-province local-news and entertainment proposition. Comparable in format and scale though operating in different Italian regions than Antenna Sud.
Broad incumbents
- RAI: Italian national public broadcaster with extensive regional programming across all of Italy, including Puglia and Basilicata. Comparable as an over-the-air broadcaster with broader reach and substantially greater resources than Antenna Sud.
- MFE – Mediaset: Italy's largest commercial broadcaster, operating multiple national channels and digital platforms. Comparable as a competing television broadcaster monetizing Italian audiences via advertising, though at vastly greater scale and with national reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Antenna Sud social profiles
Digital presenceAntenna Sud financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antenna Sud leadership team
Management profileNumber of profiles
Profiles1 record
Antenna Sud funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antenna Sud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antenna Sud
What does Antenna Sud do?
Antenna Sud is a regional broadcast media company that delivers news, sports, and entertainment programming to viewers in the Puglia and Basilicata regions of Southern Italy. Its core offering is the Canale 85 regional television channel, complemented by Radio Antenna Sud, a mobile streaming app available on iOS and Android, and a website-based on-demand streaming service covering Edizioni TG news, Serie A/B/C/D and Eccellenza sports, and local events.
Is Antenna Sud a public or private company?
Antenna Sud is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Antenna Sud founded?
Antenna Sud was founded in 1980. It employs 51 to 100 people.
Where is Antenna Sud based?
Antenna Sud is headquartered in Francavilla Fontana, Italy, in the Europe region.
Who are Antenna Sud's main competitors?
Direct peers on record are TRM Network, Teleregione, Tele Dehon, Radio Norba and Telenorba. Regional players are Canale 7, Telerama and Antenna 1. Broad incumbents are RAI and MFE – Mediaset.
Does Antenna Sud have an API?
No public API is recorded for Antenna Sud.
What industry is Antenna Sud in?
Antenna Sud's product category is Regional Television Broadcasting. Its primary akta.pro industry code is MPABACAM, Local Translator/Repeater & Low-Power Stations (LPTV, Translators, Fill-In), with a secondary code of MPABABAA, Commercial Radio Networks (National/Regional). Its NAICS code is 516120 and its SIC code is 4833.