inwendo

What inwendo does

inwendo GmbH is a privately held digital agency founded in 2014 in Hannover, Germany, by Dennis Bartels and Enno Steppat (along with co-founder Moritz). The firm operates as a full-service agency serving primarily small and medium-sized enterprises (SMUs/KMUs) in the DACH region whose individual business processes are not adequately served by standard software. Service offerings span custom website development, bespoke software, mobile app development, online marketing (SEO, content, social), data protection and compliance consulting, podcast production, and digital conception. Its core technology stack includes a proprietary WordPress theme and toolkit optimized for Core Web Vitals, a custom Shopify-WordPress integration plugin, Flutter-based mobile app development, and a proprietary ERP system powering the Vereinssoftware club and association management product.

The company runs a hybrid revenue model combining professional services with productized and recurring streams. Custom development projects follow a milestone-based 30/30/40 payment structure, while cloud hosting (€19/month Basic, €49/month Advanced on Hetzner and Google Cloud infrastructure) and the Vereinssoftware SaaS provide subscription recurring revenue. Content creation and podcast production (via an in-house studio built in 2020) extend the service mix. The company is founder-owned, profitable, and has raised no external funding; in 2016 it acquired Connox subsidiary Quillo GmbH and rebranded as inwendo GmbH, formally transitioning from startup to agency.

inwendo serves a horizontal mix of customers including SMEs, NGOs, sports clubs, and selective startups. Notable customers include DREIELF Rösthandwerk, Köttermann GmbH, MOXI GmbH, farmworld.tv, TK Hannover Luchse, Bio-Brotbox Hannover, Sportjugend Hildesheim, and Flight Center Hannover, with social engagement partnerships with Hannover-region nonprofits since 2016. Operating geographies are concentrated in Germany with selective multilingual project delivery. The company employs approximately 5-8 people across its Hannover headquarters in the List district.

Name

inwendo

Legal name

inwendo GmbH

Website

https://inwendo.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

inwendo GmbH is a Hannover-based digital agency founded in 2014 that designs custom websites, software, and mobile apps for small and medium-sized enterprises in the DACH region, alongside proprietary products including a WordPress theme, a Shopify-WordPress plugin, and the Vereinssoftware club management SaaS.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software/Web/App Development: Project-based custom software development, web development, and app creation services. Contracts typically include milestone-based payment structure (30/30/40 split). For projects over €500, progress invoices are issued.
2. Cloud Hosting Services: Monthly subscription hosting services: Basic (€19/month) and Advanced (€49/month) tiers with guaranteed response times and additional features.
3. Vereinssoftware (SaaS): Software-as-a-Service club management solution. Customers can manage their organizations from anywhere via web browser, Android/iOS apps, or Mac/Windows desktop software.
4. Consulting Services: Advisory services in Online Marketing, E-Commerce, Social-Media, Software/Web Development, Compliance, and Data Protection. Typically structured as service contracts with defined scope.
5. Content Creation: Content creation services for online and offline media including photography, graphic design, video, and layout.
6. Podcast Production: Full-service podcast production including concept development, recording in professional studio, editing, and publishing/hosting. Also offers dedicated podcast hosting since July 2021.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

inwendo is a full-service digital agency that designs, develops, and hosts custom websites, software, and mobile applications for small and medium-sized enterprises, clubs, and associations. Beyond bespoke project work, the firm operates Vereinssoftware (a proprietary SaaS for club administration) and offers managed cloud hosting, podcast production, and online marketing services, supported by in-house technologies such as a proprietary WordPress theme, a WordPress management toolkit, and a Shopify–WordPress integration plugin.

Product overview

inwendo is a digital agency based in Hannover, Germany, offering a portfolio of services and software products for small and medium-sized businesses. The core product portfolio consists of three main pillars: websites (custom, SEO-optimized WordPress sites built on inwendo's proprietary WordPress theme and toolkit), software (custom enterprise software and the Vereinssoftware club management SaaS built on an in-house ERP system), and apps (mobile apps for Android and iOS built with Flutter). Supporting services include eCommerce (via the Shopify-WordPress Plugin), hosting (cloud infrastructure on Hetzner and Google Cloud), online marketing (SEO, social media, content), podcast production, digital conception, and data privacy/compliance consulting. The portfolio also includes a proprietary Shopify-WordPress eCommerce integration plugin, an attendance tracking feature (now absorbed into Vereinssoftware), and GIF marketing assets.

Differentiator

Problem solved

Functional benefit

Brands

• Vereinssoftware: Web-based association management software for sports clubs, theater groups, garden associations, NGOs, or other organizations. Available as web app, Android/iOS app, and Mac/Windows software.

Products and services

• Vereinssoftware Proprietary SaaS platform for the digital administration of clubs and associations, covering member management, event coordination, and internal communication. Sold as a recurring subscription to clubs, Vereine, and member-based organizations.
• Managed Cloud Hosting
• Custom Web Development
• Custom Software Development
• Custom Mobile App Development
• Podcast Production
• Online Marketing and SEO Consulting
• Data Protection and Compliance Consulting

Quantifiable outcome

• Digital registrations replaced printed brochure for Sportjugend Hildesheim within first year
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TK Hannover LuchseminorGTM or Marketing Partner · 1 January 2023Sponsorship partner for women's basketball team in 1st Bundesliga. Provides website development, places inwendo logo on team jerseys, and player partnership for Karolin Tzokov (#9).
• Driving-YMCA-Doctor for Sierra Leone e.V.minorStrategic or Co-development Partner · 1 January 2022Relaunched multilingual association website in 2022 providing mobile, free medical support for pregnant women, infants, and young children lacking basic medical care.
• Sportjugend HildesheimcoreStrategic or Co-development Partner · 1 January 2018Active social engagement partner since 2018. Provides website development, corporate identity design, and Vereinssoftware for organization representing youth under 27 in sports clubs across Hildesheim district.
• Bio-Brotbox Hannover e.V.coreStrategic or Co-development Partner · 1 January 2016Active social engagement partner since 2016. Provides digital support including website development, media content production, and Vereinssoftware. Organization packs 12,000+ bio lunch boxes annually for school children in Hannover region.
• HetznercoreTechnology or IntegrationInfrastructure partner for cloud hosting services. Hetzner Cloud provides optimal price-performance ratio with data stored completely in Germany, ensuring GDPR compliance. Used as primary hosting infrastructure for customer websites and applications.
• ShopifycoreTechnology or IntegrationeCommerce platform partner. inwendo developed custom Shopify-WordPress plugin enabling seamless integration between Shopify's eCommerce capabilities and WordPress websites. Shopify handles checkout and order management while products display through WordPress.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Hetzner Online GmbH: Hetzner is inwendo's core infrastructure partner for cloud hosting (Hetzner Cloud). Not a competitor but an adjacent ecosystem provider — both target the German SME hosting market and Hetzner underpins inwendo's hosting subscription product.

Direct peers

• easyVerein: easyVerein is a leading German cloud-based club and association management software. Directly comparable to inwendo's Vereinssoftware — both target German Vereine (sports clubs, NGOs, associations) with member management, event, and fee collection features.
• ClubDesk: ClubDesk is a Swiss-origin club management SaaS serving DACH associations. Comparable to inwendo's Vereinssoftware across member administration, event management, and accounting, with similar SME/association target segments.
• dkd Internet Service GmbH: dkd is a Frankfurt-based German digital agency providing custom web development, eCommerce (including Shopify), content management, and hosting. Closely comparable to inwendo's web/eCommerce/hosting stack and German SME client focus.
• linear GmbH (Vereinsverwaltung): linear offers the 'Vereinsverwaltung' (linear Vereinsverwaltung) club management software widely used by German sports clubs and associations. Directly comparable to inwendo's Vereinssoftware in functionality and target segment.
• netxp:Verein: netxp:Verein is a German association and club management platform focused on member, contribution, and event administration. Overlaps with inwendo's Vereinssoftware on core use cases for German Vereine.

Broad incumbents

• https://SEIBERT/MEDIA: //SEIBERT/MEDIA is a long-established German full-service digital agency offering web development, intranet/extranet, and Atlassian services. Larger and broader-scoped than inwendo, but directly comparable as a German digital agency serving SME and mid-market clients with custom web and software projects.
• SinnerSchrader (Accenture Song): Formerly one of Germany's largest independent digital agencies (now part of Accenture Song), SinnerSchrader built enterprise-grade web, app, and platform solutions. Comparable as a German digital agency offering custom web/app development and product work, but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/inwendo.de
• Xx.com/inwendo
• Facebookfacebook.com/inwendo
• LinkedInlinkedin.com/company/inwendo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about inwendo