EasyTerra
EasyTerra B.V. is a Netherlands-based online car rental price comparison platform, founded 2005, that aggregates inventory from 50+ suppliers across 140+ countries and 24,000+ locations, serving individual leisure and business travelers searching and booking rental cars directly through its website in 16+ languages.
- Company typePrivate
- Founded2005
- HeadquartersLeeuwarden, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What EasyTerra does
EasyTerra B.V. is a Netherlands-headquartered, privately-held online car rental price comparison platform founded in 2005 and registered in Leeuwarden (Chamber of Commerce no. 01104443). The company aggregates inventory from a large panel of car rental suppliers — including major global brands such as Hertz, Europcar, Avis, Budget, Enterprise, Sixt, Alamo, National, Dollar, Thrifty, and Goldcar, alongside local and regional operators — into a single search-and-compare interface covering 140+ countries and 24,000+ pickup locations. The platform is delivered through 15+ country-specific top-level domains in 16+ languages, including Dutch, English, German, French, Spanish, Italian, Portuguese, Polish, Swedish, Danish, Norwegian, and Finnish, and is supported by SEO-optimized destination content, travel guides, and 106,503+ customer reviews averaging 8.4/10.
The product surface consists of the core EasyTerra Car Rental comparison engine and the Worry-Free add-on tier — a curated quality option bundling excess/deductible cover and unlimited kilometers to address concerns around hidden rental costs. Underlying technology is a standard price-comparison/marketplace aggregator: integrating supplier APIs/inventory feeds and presenting normalized, filterable results by location, dates, vehicle type, and supplier, with consumer-facing trust features including a Best Price Guarantee, free cancellation up to 48 hours before pickup, and all-inclusive rate display.
EasyTerra operates a pure B2C, product-led growth model: customers search and book directly through the website, the service is free to consumers, and monetization is via referral fees and transaction commissions from partner rental agencies (marketplace commission revenue model). The company is bootstrapped with no disclosed institutional investors, parent company, or public listing. It has executed three acquisitions — Carrentals.co.uk (June 2019), HAPPYCAR (June 2023), and Mietwagen24 (July 2023) — as part of a European consolidation strategy, and is led by CEO Tjeerd Kramer with an 11–50 employee headcount in Leeuwarden.
EasyTerra firmographics
Firmographics- Name
- EasyTerra
- Legal name
- EasyTerra B.V.
- Website
- https://easyterra.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyTerra B.V. is a Netherlands-based online car rental price comparison platform, founded 2005, that aggregates inventory from 50+ suppliers across 140+ countries and 24,000+ locations, serving individual leisure and business travelers searching and booking rental cars directly through its website in 16+ languages.
- Ownership category
- akta.pro rank
EasyTerra industry classification
Industry- Product category
- Car Rental Marketplace
- NAICS
- Passenger Car Rental and Leasing (53211), Travel Agencies (561510)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Mobility Dynamic Pricing Systems (THALAOAD)
- akta.pro secondary industry
- Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)
Keywords
Where EasyTerra is headquartered
LocationHeadquarters
- HQ city
- Leeuwarden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
EasyTerra business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Commission from car rental companies: EasyTerra generates revenue by earning commissions from car rental companies when customers book through their platform. The service is free for customers to use, with the company monetizing through referral fees and transaction commissions from partner rental agencies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard rental rates from various suppliers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
EasyTerra product offering
Product offeringCore offering
EasyTerra operates an online car rental price comparison platform that aggregates rental offers from multiple car rental suppliers, allowing travelers to search, compare, and book rental vehicles across more than 140 countries and 24,000 locations in 16+ languages. The platform earns revenue through commissions from rental suppliers when customers complete bookings initiated through EasyTerra.
Product overview
EasyTerra operates as a car rental price comparison platform with two main offerings: its core EasyTerra Car Rental comparison service that aggregates pricing from hundreds of car rental suppliers across 140+ countries and 24,000+ global locations, and the Worry-Free add-on service that provides enhanced coverage options including excess reimbursement and unlimited kilometers for a worry-free rental experience. The platform allows users to search by city, airport, region, or country and book through the comparison interface.
Differentiator
Problem solved
Functional benefit
Brands
- Worry-Free: Premium rental option with high customer satisfaction, includes excess cover and unlimited kilometres
Quantifiable outcome
- Customer satisfaction rating of 8.4/10 based on 106,503 reviews
Companies that use EasyTerra
Customer profileSegments1 record
Ideal customer profiles1 record
EasyTerra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EasyTerra partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Car Rental Companies (Hertz, Europcar, Avis, Budget, Enterprise, Sixt, and 50+ others)coreEasyTerra aggregates car rental inventory from hundreds of car rental companies worldwide including major brands like Hertz, Europcar, Avis, Budget, Enterprise, Sixt, Alamo, National, Dollar, Thrifty, Goldcar, and many local/regional suppliers. These companies provide their rental inventory to EasyTerra's platform in exchange for customer referrals and bookings.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
EasyTerra competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EasyTerra financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyTerra leadership team
Management profileNumber of profiles
Profiles1 record
EasyTerra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyTerra M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyTerra
What does EasyTerra do?
EasyTerra operates an online car rental price comparison platform that aggregates rental offers from multiple car rental suppliers, allowing travelers to search, compare, and book rental vehicles across more than 140 countries and 24,000 locations in 16+ languages. The platform earns revenue through commissions from rental suppliers when customers complete bookings initiated through EasyTerra.
Is EasyTerra a public or private company?
EasyTerra is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EasyTerra founded?
EasyTerra was founded in 2005. It employs 11 to 50 people.
Where is EasyTerra based?
EasyTerra is headquartered in Leeuwarden, Netherlands, in the Europe region.
How does EasyTerra make money?
One revenue line is on record: commission from car rental companies.
Does EasyTerra have an API?
No public API is recorded for EasyTerra.
What industry is EasyTerra in?
EasyTerra's product category is Car Rental Marketplace. Its primary akta.pro industry code is THALAOAD, Car Rental & Mobility Dynamic Pricing Systems, with a secondary code of THAKABAH, Inbound/Local Retail Travel Agencies (Destination Booking Offices). Its NAICS code is 53211 and its SIC code is 7510.