What Deepgrooves does

Deepgrooves is a boutique vinyl record pressing plant headquartered at Kleine Kerkstraat 11 in Leeuwarden, Netherlands, producing custom 7-inch, 10-inch, and 12-inch vinyl records. Founded in 2017, the company serves a horizontal mix of independent artists and bands, record labels, and vinyl collectors, with no disclosed named accounts and a structural minimum order quantity of 200 records that keeps the customer base long-tailed and SMB-skewed. Production takes place at a single facility using Swedish-origin Pheenix Alpha AD12 pressing machines, with ancillary in-house services including mastering (analogue or hybrid), lacquer cutting, DMM cutting, test pressings, artwork design, and FSC-certified printing.

The product portfolio centres on vinyl pressing with multiple variants — more than 20 colour options, transparent and marbled variants (each marbled unit unique), and a proprietary ISCC-certified Bio-Vinyl SKU made from 100% circularly recycled oil with a 90% reduced CO2(e) footprint. The factory operates on 100% green energy from solar, wind, and local green gas, uses calcium-zinc based granulate instead of toxic heavy-metal stabilisers, and holds ISCC PLUS and ISO 14001 certifications backed by a CO2(e)/GHH smart tracking system. Beyond vinyl, the company offers CD and cassette production, and in February 2026 added TOON Luisterbar, a cultural listening bar at the headquarters address.

The business model is primarily product-led self-serve: customers configure format, colour, packaging, and options through an online pricing calculator, with account managers available for bespoke enterprise requests. Revenue streams are one-time unit-priced vinyl pressing plus professional services for mastering, design, and printing, with Klarna and IN3 installment options and a 5-10% price reduction implemented in June 2023. Distribution is global via FedEx and UPS, with local pickup at the Leeuwarden facility. Since 2017 the company has pressed more than 3 million records; however, it entered curator-led insolvency proceedings and was acquired via asset purchase by Credible Music BV (Jan 't Hoen and Arnoud Aalbersberg) on 1 December 2024, restarting operations with an 11-person team. The only recorded external capital is a 2017 Doefonds Fryslân regional grant; no venture or institutional funding is disclosed.

Name

Deepgrooves

Legal name

Credible Music BV

Website

https://deepgrooves.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Deepgrooves is a boutique vinyl pressing plant in Leeuwarden, Netherlands, producing custom 7-, 10-, and 12-inch vinyl records for independent artists, record labels, and collectors. Operating as Credible Music BV, it emphasises eco-friendly production via ISCC-certified Bio-Vinyl and 100% green energy operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vinyl Pressing Services: One-time production of custom vinyl records (7", 10", 12") with various options including colors, packaging, labels, and finishing
2. Mastering Services: In-house analog or hybrid mastering by master engineer, analog tape and restoration options
3. Artwork Design Services: Design department creates artwork for labels, inner sleeves, outer sleeves, inserts for an additional fee
4. Printing Services: Printing of artwork on FSC-certified paper and cardboard with eco-friendly varnishes and vegan ink

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Deepgrooves is a boutique vinyl pressing plant that manufactures custom vinyl records (7", 10", 12" formats) in black, colored, transparent, marbled, and ISCC certified Bio-Vinyl variants, with a minimum order quantity of 200 records. The company also produces CDs and cassettes, and offers in-house mastering, lacquer and DMM cutting, test pressings, artwork design, and complete packaging (sleeves, inserts, labels, gatefolds, box sets). All production is powered by 100% green energy under ISCC PLUS and ISO 14001 certifications.

Product overview

Deepgrooves is a vinyl pressing plant offering custom vinyl record production (7", 10", 12"), CD production, and cassette services from their facility in Leeuwarden, Netherlands. The core offering centers on vinyl pressing with multiple product variants including Bio-Vinyl (eco-friendly ISCC certified), colored vinyl in 20+ colors, transparent vinyl, and marbled vinyl options. The company provides complete production services including mastering, lacquer cutting, DMM cutting, test pressings, and artwork design. Packaging options encompass labels, inner sleeves (paper/polylined/discobags), outer sleeves, gatefolds, trifolds, box sets, and inserts. Deepgrooves operates under Credible Music BV and emphasizes environmental sustainability with ISO 14001 and ISCC PLUS certifications, powering operations with 100% green energy. They also operate TOON Luisterbar, a cultural listening space.

Differentiator

Problem solved

Functional benefit

Brands

• TOON Luisterbar: A listening bar initiative by Deepgrooves Vinyl Pressing located at Kleine Kerkstraat 11 in Leeuwarden, where music, coffee, and culture come together. Features a 70's HiFi installation and curated vinyl collection for customers to listen to and purchase.

Products and services

• Custom Vinyl Pressing Custom vinyl record pressing for 7", 10", and 12" formats in multiple weights (140g, 180g), colors, and finishing options; minimum order 200 records, ordered online via calculator or through a dedicated account manager.
• CD Production Compact disc production service with design templates and packaging options available for artists and labels.
• Cassette Production Cassette tape production service with design templates and packaging options available for artists and labels.
• Bio-Vinyl ISCC certified Bio-Vinyl variant made from 100% circularly recycled oil without fossil inputs, achieving a 90% reduced CO2(e) footprint with identical audio quality versus standard PVC vinyl.
• Colored and Specialty Vinyl Vinyl pressings in a wide spectrum of solid colors (black, white, red, orange, yellow, green, blue, purple, silver, gold), transparent (TR), and marbled variants, each marbled pressing being a unique one-off pattern that cannot be identically replicated.
• In-house Mastering Services Professional mastering performed in-house by an expert master engineer, available in analog or hybrid formats and optimized for vinyl cutting with defined maximum side-length specifications at different RPMs.
• Lacquer and DMM Cutting Lacquer cutting on 14-inch polished non-magnetic steel disc with special lacquer layer, plus Direct Metal Mastering (DMM) cutting on steel disc coated with a 100-micron copper layer for ambient, jazz, singer-songwriter and classical music.
• Test Pressings Three test pressings provided for visual and audio quality review before the full production run begins.
• Artwork Design and Printing Services In-house design and printing of artwork on FSC-certified paper and cardboard (300 GSM Performa Bright, 350 GSM Incada Silk, 350 GSM Chromo Board Extra, 332 GSM Kraft Pack Brown), using eco-friendly varnishes and vegan ink for labels, inner sleeves, outer sleeves, inserts and other printed materials.
• Vinyl Packaging Options Complete range of vinyl packaging including standard and offset-printed labels, paper, polylined and discobag inner sleeves, outer sleeves, gatefolds, trifolds, box sets, stickers, inserts, download cards and OBI strips.
• TOON Luisterbar Listening Bar Physical listening bar at Kleine Kerkstraat 11 in Leeuwarden where customers can listen to curated vinyl on a 1970s HiFi system, purchase selected records, and book private vinyl DJ experiences.

Quantifiable outcome

• 3,000,000+ records pressed since 2017
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Huber GroupminorOthersTrusted and certified manufacturer providing eco-friendly and water based varnishes and vegan ink for printing operations
• Rapida EcominorOthersCertified manufacturer providing eco-friendly printing solutions and materials for Deepgrooves' FSC-certified printed products
• FedExminorOthersVerified shipping organization used for worldwide delivery of vinyl products with climate neutral shipping
• UPSminorOthersVerified shipping organization used for worldwide delivery of vinyl products with climate neutral shipping

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Disc Makers: US-based vinyl pressing and CD replication company focused on independent artists and labels with bundled mastering, design, and distribution services. Comparable on full-service indie-artist GTM and self-serve ordering, but primarily serving the North American market.
• Optimal Media: Germany-based pressing, CD, and DVD manufacturer serving music labels across Europe. Comparable end-to-end physical media production offering and shared customer base with European indie and major record labels.
• A to Z Media Services: US-based vinyl and CD manufacturing company serving independent artists and labels, with online ordering and bundled design services. Comparable on self-serve indie-artist GTM and short-run pressing economics, although geographically separate.
• Erika Records: Germany-based vinyl pressing plant with a long history in European indie and major-label vinyl production. Comparable boutique European pressing capability and shared customer base with German and Dutch record labels.
• MPO International: One of Europe's largest independent vinyl record manufacturers, based in France, offering vinyl pressing, CD, and DVD replication for major and indie labels. Direct competitor in the same European pressing market with broader format capabilities and deeper customer base.
• GZ Media: Czech Republic-based GZ Media is the world's largest vinyl pressing plant, supplying major labels globally. Deepgrooves competes for the same indie and major-label work at a much smaller scale, and shares the same Pheenix/Toolex pressing technology lineage.
• Pallas Group: German vinyl pressing and disc replication group (Pallas Records / Pallas) and one of the most established boutique-to-mid-tier pressing plants in Europe. Directly comparable on full-service vinyl production, mastering, and EU B2B customer base.
• Furnace Record Pressing: US-based vinyl pressing plant that built its brand on quality, transparency, and eco-conscious operations. Comparable boutique-to-mid-tier positioning and shared appeal to indie artists and sustainability-focused labels, although geographically separate from Deepgrooves' European base.
• Record Industry: Dutch-headquartered vinyl record pressing plant based in Haarlem, Netherlands. Direct competitor in the same European indie/major vinyl pressing market with overlapping B2B customers and similar self-serve plus account-manager GTM motion.
• Pirates Press: US-based vinyl, CD, and cassette manufacturer serving punk, metal, indie, and major labels. Comparable on multi-format physical media production, color/marbled vinyl variants, and a customer base that overlaps with Deepgrooves' indie label and artist segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toon-luisterbar
• Instagraminstagram.com/toon.luisterbar
• TikToktiktok.com/@toon.luisterbar
• Xx.com/Deepgrooves_

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deepgrooves