Mayberry Homes
Mayberry Homes is a privately held, family-owned homebuilder based in East Lansing, Michigan, designing and constructing 100% ENERGY STAR certified single-family homes and condominiums across nine communities in the Greater Lansing region, serving individual homebuyers and lot owners through a seven-step build process and in-house Design Studio.
- Company typePrivate
- Founded2002
- HeadquartersEast Lansing, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mayberry Homes does
Mayberry Homes is a privately held, family-owned homebuilder founded in 2002 by Robert K. and Karen J. Schroeder and headquartered in East Lansing, Michigan. The company designs, constructs, and sells newly built single-family homes and condominiums in the Greater Lansing region, operating approximately 8–9 planned communities (including Copper Creek, Crowner Farms, Eagle Eye, Fieldstone Farms, Meadow Ridge, Nottingham Fields, Perry Lakes, Silverleaf, and Lakeside Preserve) and offering a library of 21 floor plans (Hartwell, Hatfield, Hickory, Mackinaw, Madison, Manchester, Maplewood, Maxwell, Mayberry, Nantucket, Newcastle, Newton, Norway, Prescott, Waverly, Westfield, Wharton, Windsor, Woodbury, Trenton, and Stratford). Mayberry also provides a Build On Your Lot service for landowners across more than 30 surrounding communities. The company is the largest home builder in Michigan committed to building 100% ENERGY STAR certified homes, with construction specifications including R-21 wall insulation, R-50 attic insulation, R-10 foundation insulation, Low-E windows (U-factor 0.29), high-efficiency HVAC systems, advanced framing, Zip sheathing, and 90–100% LED lighting.
The business runs on a one-time unit-sale revenue model, with home prices ranging from approximately $320,500 to over $1,200,000 and most community listings concentrated in the $400K–$580K band. Go-to-market is sales-led through a documented seven-step process: office or model home visit, wish-list and pricing finalization, lender engagement, floor plan ordering, Design Studio selection, construction, and closing. Distribution is direct-to-consumer via model home sales, the in-house East Lansing Design Studio for finish selection, and the Build On Your Lot channel. Customer financing is funneled through a preferred-lender network comprising Dart Bank, Independent Bank, and Mercantile Bank, with closing handled by Bell Title. The company employs 11–50 staff and maintains NAHB, Michigan Association of Home Builders, and Greater Lansing HBA affiliations.
The customer base consists of individual retail homebuyers, including first-time buyers, move-up families, and lot owners seeking custom construction. Customer experience is a stated focus, evidenced by consecutive Avid Gold customer satisfaction awards, the 2006 #1 Builder in North America ranking for builders under 100 closings annually, and ENERGY STAR Market Leader Awards received in 2014 and consecutively in 2022–2024. Founders Robert and Karen Schroeder were inducted into the Michigan Construction Hall of Fame in 2013, reinforcing the company's long-tenured, locally embedded positioning in the Greater Lansing market.
Mayberry Homes firmographics
Firmographics- Name
- Mayberry Homes
- Legal name
- Mayberry Homes
- Website
- https://mayberryhomes.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mayberry Homes is a privately held, family-owned homebuilder based in East Lansing, Michigan, designing and constructing 100% ENERGY STAR certified single-family homes and condominiums across nine communities in the Greater Lansing region, serving individual homebuyers and lot owners through a seven-step build process and in-house Design Studio.
- Ownership category
- akta.pro rank
Mayberry Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Land Subdivision (23721)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industries
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Custom Home Building (IMAFABAC), Single-Family Home Construction (Detached Homes) (IMAFABAA)
Keywords
Where Mayberry Homes is headquartered
LocationHeadquarters
- HQ city
- East Lansing
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mayberry Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: Mayberry Homes generates revenue through the sale of newly constructed single-family homes and condominiums in the Greater Lansing, Michigan area. Pricing varies by community and floor plan, ranging from approximately $320,500 to over $1,200,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Build On Your Lot |
| Unit Pricing | Multi-year contract | Community Homes - Entry Level |
| Unit Pricing | Multi-year contract | Community Homes - Mid Range |
| Unit Pricing | Multi-year contract | Available Move-In Ready Homes |
| Unit Pricing | Multi-year contract | Copper Creek Community |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Mayberry Homes product offering
Product offeringCore offering
Mayberry Homes designs, builds, and sells new single-family homes and condominiums in the Greater Lansing, Michigan area. The company offers move-in ready homes in eight planned communities, custom build-on-your-lot services, and 21 distinct floor plans, with 100% of homes built to ENERGY STAR certification standards. A structured seven-step construction process guides buyers from initial consultation through closing, with personalization handled at an in-house Design Studio.
Product overview
Mayberry Homes is a home building company offering single-family new construction homes in the Greater Lansing, Michigan area. The company operates as a unified offering combining move-in ready homes in planned communities with custom build-on-your-lot services. The product portfolio includes 21 distinct floor plans (Hartwell, Hatfield, Hickory, Mackinaw, Madison, Manchester, Maplewood, Maxwell, Mayberry, Nantucket, Newcastle, Newton, Norway, Prescott, Waverly, Westfield, Wharton, Windsor, Woodbury, Trenton, Stratford) available across 9 communities (Copper Creek, Crowner Farms, Eagle Eye, Fieldstone Farms, Meadow Ridge, Nottingham Fields, Perry Lakes, Silverleaf, Lakeside Preserve). All homes are 100% ENERGY STAR certified and include access to an in-house Design Studio for finish selection and a 7-step construction process from design through closing. Financing assistance is provided through partnered lenders.
Differentiator
Problem solved
Functional benefit
Products and services
- New Home Construction
Quantifiable outcome
- All homes built to ENERGY STAR standards with R-21 insulation (walls), R-50 insulation (attic), R-10 (foundation)
- +1 more outcomes
Companies that use Mayberry Homes
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Mayberry Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Mayberry Homes partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Bell TitlecoreTitle company used by Mayberry Homes for closing services. During the wish list step, customers write a check to Bell Title for $100 as part of the closing process.
- Consumers EnergyminorUtility company that recognizes Mayberry Homes as a Top Performing Builder and Top Performing ENERGY STAR Builder for energy efficiency achievements.
- National Association of Home Builders (NAHB)minorIndustry association membership. Karen Schroeder served as Director at NAHB and was Past Chair of NAHB 55+ Housing Council and NAHB PWB Executive Board.
- Greater Lansing Home Builders AssociationminorLocal industry association. Bob Schroeder served on the Board of Directors (1998-2008) and was President in 2003 and 2007.
- Michigan Association of Home BuildersminorState-level industry association membership for home builders in Michigan.
- Lansing Regional Chamber of CommerceminorLocal chamber of commerce membership supporting the Greater Lansing business community.
- Michigan Chamber of CommerceminorState-level chamber of commerce membership.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Mayberry Homes competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mayberry Homes social profiles
Digital presenceMayberry Homes compliance and trust
Trust signalCompliance12 records
Mayberry Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mayberry Homes leadership team
Management profileNumber of profiles
Profiles15 records
Mayberry Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mayberry Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mayberry Homes
What does Mayberry Homes do?
Mayberry Homes designs, builds, and sells new single-family homes and condominiums in the Greater Lansing, Michigan area. The company offers move-in ready homes in eight planned communities, custom build-on-your-lot services, and 21 distinct floor plans, with 100% of homes built to ENERGY STAR certification standards. A structured seven-step construction process guides buyers from initial consultation through closing, with personalization handled at an in-house Design Studio.
Is Mayberry Homes a public or private company?
Mayberry Homes is a private company. It is classified as family owned and is currently operating.
When was Mayberry Homes founded?
Mayberry Homes was founded in 2002. It employs 11 to 50 people.
Where is Mayberry Homes based?
Mayberry Homes is headquartered in East Lansing, United States, in the North America region.
How does Mayberry Homes make money?
One revenue line is on record: new Home Sales.
Does Mayberry Homes have an API?
No public API is recorded for Mayberry Homes.
What industry is Mayberry Homes in?
Mayberry Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders). Its NAICS code is 236117 and its SIC code is 1520.