Radiohaus

What Radiohaus does

R.H.B. Radiohaus Berlin GmbH is a Berlin-based private radio advertising marketer (GmbH, 11-50 employees, headquartered at Zimmerstraße 90, Berlin-Mitte) that holds exclusive marketing rights (Exklusiv-Vermarkter) for Radio Paradiso and Klassik Radio in the Berlin/Brandenburg market and operates regional extensions in northern Germany and North Rhine-Westphalia. Its core portfolio covers the FM/DAB+ stations Radio Paradiso Berlin (98.2 MHz), Radio Paradiso Nord, Radio Paradiso NRW (DAB+ Kanal 9D, 93% NRW population coverage), Radio Paradiso FFO, and Klassik Radio Berlin/Brandenburg (101.3 MHz), plus thematic streams (Jazz, Nashville, Soul, 80er, Cinema, Love Songs, Summer Feeling, Weihnachtsradio) and iOS/Android apps. The flagship commercial product is Premium Kombi Berlin, a bundled advertising package aggregating seven stations with a combined 1.472 million WHK and 549,000 daily listener reach, sold at an average of 375 EUR per 30-second spot and a 5.58 EUR TKP.

The company runs a platform-plus-services model spanning traditional radio spot sales, the DealderWoche voucher platform (a barter exchange in which advertisers trade on-air airtime for vouchers Radiohaus sells at half price), and an AI-powered Digital Advertising service delivered through an exclusive partnership with Nanos.ai for automated Google, Facebook, and Instagram campaign management. GTM is inside-sales-led via a dedicated B2B sales organization with regional account managers (e.g., NRW Mediaberater, Verkaufsleitung Alexia Hemmer, Key Account Manager Annette Fahrtmann), supplemented by community-led promotion through on-air programming and the paradiso.de ecosystem. Pricing is quote-based and published annually in the Mediadaten 2026 price lists; audience reach is measured against ma 2026 Audio I metrics. The company is led by Managing Director Christian Ziegler, with no disclosed external investors, funding rounds, M&A, or regulatory actions.

Name

Radiohaus

Legal name

R.H.B. Radiohaus Berlin GmbH

Website

https://radiohaus-berlin.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Radio Advertising Services

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Buying Agencies (54183)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI)

akta.pro secondary industries

Radio Network Advertising Sales & Representation (MPABABAK), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Radio advertising sales
• Audio marketing services
• Multi-station ad packages
• Digital advertising campaigns
• Voucher advertising platform

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising Sales: Primary revenue stream from selling advertising spots across multiple radio stations (Radio Paradiso Berlin, Nord, NRW, FFO, and Klassik Radio). Revenue based on spot length and frequency, with pricing influenced by audience reach metrics (WHK, daily/weekly listeners).
2. Premium Kombi Berlin: Combined advertising packages across multiple radio stations (7 stations in Berlin/Brandenburg) offering bundled reach at premium pricing with average price of 375 EUR per spot.
3. DealderWoche Voucher Platform: Voucher/gutschein platform where local businesses provide promotional offers. Radiohaus exchanges advertising airtime for vouchers that are sold at half price. No monetary exchange occurs between Radiohaus and advertisers.
4. Digital Advertising Services: AI-powered digital advertising services for Google, Facebook & Instagram campaigns, providing campaign strategy, setup, management, optimization and reporting for advertising clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Radiohaus Berlin operates as the exclusive marketer (Exklusiv-Vermarkter) for Radio Paradiso and Klassik Radio stations, selling advertising spots across a portfolio of FM/DAB+ radio stations covering Berlin, Brandenburg, North Germany and NRW. It bundles multi-station reach via the Premium Kombi Berlin package (7 stations, 1.47 million WHK reach) and complements this with AI-powered digital advertising services (via Nanos.ai) for Google, Facebook and Instagram, plus the DealderWoche voucher platform connecting local businesses with radio listeners through a barter-style promotion model.

Product overview

Radiohaus Berlin is a radio advertising marketing company that operates as the exclusive marketer for Radio Paradiso and Klassik Radio in Berlin. The portfolio consists of multiple FM/DAB+ radio stations (Radio Paradiso Berlin, Nord, NRW, FFO; Klassik Radio Berlin) and digital streaming services, bundled through the Premium Kombi Berlin multi-station advertising package. The company also offers Digital Advertising services leveraging Nanos.ai AI technology for Google, Facebook & Instagram campaigns, the DealderWoche voucher platform, and Web/App distribution for streaming content. The offering is a platform-plus-services model combining traditional radio broadcasting with digital advertising technology.

Differentiator

Problem solved

Functional benefit

Brands

• Radio Paradiso: Radio station with Christian worldview programming, featuring family, health, and culture content. Available in Berlin (98.2), Nord region, NRW via DAB+, and Frankfurt (Oder) region.
• Radio Paradiso PUR
• PARADISO.jazz
• PARADISO.nashville
• PARADISO.soul
• Radio Paradiso 80er
• Radio Paradiso CINEMA
• Radio Paradiso LOVE SONGS
• Radio Paradiso SUMMER FEELING
• Radio Paradiso WEIHNACHTSRADIO
• Klassik Radio
• DealderWoche
• Digital Ads
• Premium Kombi Berlin

Products and services

• Radio Paradiso Berlin Adult full-format radio program on 98.2 MHz in Berlin featuring hits from the 80s to today plus Radio Paradiso classics, with news, interviews and segments on social and environmental topics rooted in a Christian worldview. Sold as advertising inventory to businesses targeting Berlin audiences.
• Radio Paradiso Nord Regional radio station covering northern Germany from Hamburg to Stralsund, receivable on FM (Darß 103.3 MHz, Rostock 89.7 MHz, Schwerin 103.9 MHz) and DAB+ Channel 12C. Sold as advertising inventory for northern Germany advertisers.
• Radio Paradiso NRW

Quantifiable outcome

• 705,000 listeners in WHK for Klassik Radio Berlin/Brandenburg
• +4 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Nanos.aicoreTechnology or IntegrationExclusive partnership with Nanos.ai for AI-powered online advertising. Radiohaus Berlin uses Nanos.ai technology to deliver performance-based advertising on Google, Facebook & Instagram. The AI provides automated keyword optimization, audience targeting, real-time budget allocation, and continuous campaign learning for maximum performance.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Studio Gong: Studio Gong is a Munich-based radio production and marketing company that produces and markets multiple regional radio stations in Germany. It shares Radiohaus's business model of bundling radio production with exclusive advertising sales representation for niche/specialty stations.
• 104.6 RTL Berlin: 104.6 RTL is a leading Berlin radio station and major competitor for advertising budgets in the Berlin metropolitan area. It is part of the RTL family and competes for the same local/regional advertisers that Radiohaus targets with its Paradiso and Premium Kombi inventory.
• Schlager Radio (Radio B2): Radio B2 / Schlager Radio is a German music-format radio station marketing itself to similar adult demographic listeners. It competes with Radiohaus's specialty format streams (Paradiso Klassiker, Love Songs, Cinema) for advertising budgets targeting music-format enthusiasts.
• BB Radio (Berlin/Brandenburg): BB Radio is a regional Berlin/Brandenburg radio station bundled in the Premium Kombi Berlin offering. It is a partner-station rather than competitor within the Premium Kombi, but operates as a standalone broadcaster competing for ad budgets in the same region.
• Energy Berlin: Energy Berlin is a major Berlin CHR (Contemporary Hit Radio) station competing directly for the same Berlin/Brandenburg advertising budgets that Radiohaus monetizes. It represents the mainstream radio alternative for advertisers in the same geographic market.
• JOKE FM (formerly radio sunshine live): JOKE FM operates as a regional Berlin dance/electronic radio station, comparable to the format-stations within the Radiohaus portfolio. It competes in the same Berlin advertising market with different demographic positioning.
• radioBERLIN 88,8: radioBERLIN 88,8 is the rbb (public broadcaster) Berlin local station. While public broadcasters do not compete on commercial advertising directly, the station competes for listener share in the same Berlin market, affecting Radiohaus's audience reach metrics and advertiser value proposition.

Emerging players

• AudioNow (Audio.digital): AudioNow is a German programmatic audio advertising platform that enables automated buying of digital audio inventory including radio streams, podcasts, and music streaming. It represents the digital/channel-agnostic evolution of the radio ad sales model that Radiohaus is partly pursuing via its Nanos.ai digital offering.

Broad incumbents

• RMS Radio Marketing Service: RMS is Germany's largest radio advertising sales house, marketing over 100 private radio stations nationally. Like Radiohaus, RMS is a marketer (not owner) of radio inventory, but operates at vastly larger scale and offers advertisers national cross-market campaign execution that regional marketers cannot match.

Others

• Klassik Radio Group (parent brand): Klassik Radio is the national classical-music radio brand whose Berlin/Brandenburg stations are marketed by Radiohaus under exclusive agreement. It is the content owner in the partnership, so it is not a competitor in advertising sales but represents a strategic partner whose contract continuity defines Radiohaus's business risk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/r.-h.-b.-radiohaus-berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiohaus