Solutions17

What Solutions17 does

Solutions17 Pte Ltd is a Singapore-incorporated private company founded in 2002 that operates four distinct business divisions under a single holding entity. Its Medical Division sources and distributes medical equipment, personal protective equipment (PPE), COVID-19 PCR and antigen rapid test kits, and proprietary Dr. Guard portable space sterilization and Professor Guard sanitization products to healthcare institutions and businesses across Asia, representing international manufacturers. The Food & Beverage Division directly operates The Peranakan Restaurant in Singapore — its flagship concept featuring the signature Tok Panjang long-table 8 to 12-course grand feast — and engages in franchise development and turnkey F&B projects for hospitality clients.

The Wellness Division distributes natural nutraceuticals and health supplements through exclusive Asia distribution agreements with international brands Merchant Gourmet and Bell (Bells Natural Products), which together offer over 40 products across 13 health categories. The Consulting Division provides hospitality business consulting, real-time and digital marketing solutions, and franchise development services for hotels, restaurants, catering, and bar businesses. The company operates an asset-light model with a 1-10 employee base, quote-based pricing on B2B engagements, and revenue generated across hardware sales, restaurant operations, distribution margins, and professional services fees.

The company's geographic footprint spans Southeast Asia (primary), the United Kingdom, the United States, and Australia. With no disclosed funding rounds, named enterprise customers, or app/API infrastructure, Solutions17 functions as a diversified micro-enterprise whose growth is anchored on exclusive distribution rights for international brands, proprietary sanitization product lines, and hospitality operating expertise rather than technology differentiation or venture-scale scale economics.

Name

Solutions17

Legal name

Solutions17 Pte Ltd

Website

https://solutions17.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Solutions17 Pte Ltd is a Singapore-based diversified private company operating four divisions — medical equipment and PPE distribution, The Peranakan Restaurant, wellness product distribution under exclusive Asia rights for Merchant Gourmet and Bell, and hospitality business consulting — serving healthcare, F&B, and hospitality clients across Asia, the UK, the US, and Australia.

Ownership category

akta.pro rank

Product category

Hospitality and Medical Distribution Services

NAICS

Food Manufacturing (311), Advertising, Public Relations, and Related Services (5418)

SIC

Retail-Eating Places (5812), Food And Kindred Products (2000), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Food & Beverage DTC (CRAFACAD)

akta.pro secondary industries

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Diagnostic & Laboratory Packaging (Specimen Containers, Transport Tubes) (IMALAIAF)

Keywords

• Medical equipment distribution
• Personal protective equipment
• Hospitality business consulting
• Wellness products distribution
• Restaurant operations

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Medical Equipment and Supplies Sales: Sourcing and distributing medical equipment, PPE, COVID-19 testing hardware and consumable supplies to international clients. Includes own-brand products and representation of international manufacturers and distributors.
2. Food & Beverage Operations: Direct operations of The Peranakan Restaurant in Singapore serving classic Peranakan dishes including signature Tok Panjang (long-table 8-12 course grand feast). Also includes franchise development and turn-key F&B projects.
3. Wellness Products Distribution: Distribution of natural wellness products including nutraceuticals, natural foods, and health supplements with exclusive distribution rights in Asia. Represents international brands such as Merchant Gourmet and Bell.
4. Hospitality and Business Consulting: Provides consulting services for clients entering or developing hotels, restaurants, catering, bar businesses, and franchising services. Includes real-time and digital marketing solutions aimed at elevating brand awareness and increasing transactions and ROI.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Solutions17 is a Singapore-based diversified company operating four divisions: a Medical Division that sources and distributes PCR/antigen COVID-19 test kits, PPE, and proprietary Dr. Guard and Professor Guard sanitization products; a Food & Beverage Division that operates The Peranakan Restaurant and develops franchise concepts; a Wellness Division that exclusively distributes natural nutraceuticals from international brands such as Merchant Gourmet and Bell across Asia; and a Hospitality Consulting Division that advises hotels, restaurants, bars, and franchising businesses on operations and digital marketing.

Product overview

Solutions17 is a diversified company operating four distinct divisions: Medical Division, Food & Beverage Division, Wellness Division, and Consulting Division. The Medical Division provides PCR Test Kits, QuickProfile COVID-19 Antigen Test kits, Personal Protection Equipment (PPE), Dr. Guard portable space sterilization products, and Professor Guard sanitization products. The Food & Beverage Division operates The Peranakan Restaurant serving classic Peranakan cuisine including signature Tok Panjang feasts, and represents international Food & Beverage brands. The Wellness Division distributes natural wellness products including nutraceuticals from brands like Merchant Gourmet and Bell, with exclusive distribution rights in Asia. The Consulting Division provides business and hospitality consulting services including hotel, restaurant, and bar business consulting, marketing solutions, and franchise development.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. Guard: A portable space sterilization solution product line for home or office use, providing protection against viruses, bacteria and odour causing particles.
• Professor Guard
• The Peranakan Restaurant

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Merchant GourmetcoreChannel Partner/ Reseller/ DistributorWellness Division partners with Merchant Gourmet, an international brand, to promote, market and distribute high quality wellness products.
• Bell (Bells Natural Products)coreChannel Partner/ Reseller/ DistributorWellness Division partners with Bell (Bells) which has over 40 natural products across 13 health categories formulated from premium sourced raw materials and natural extracts. Products include Men's Health Prostrate 'Ezee Flow Tea' and Arthritis & Joint Pain 'Infalmmex'.
• International Manufacturers and DistributorscoreTechnology or IntegrationMedical Division represents a number of International Manufacturers and Distributors for medical equipment, PPE, and COVID-19 testing products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blackmores: ASX-listed Asia-Pacific wellness and supplements company with strong distribution across Asia. Comparable as a wellness brand owner that operates in the same nutraceutical categories (joint health, men's health, immunity) that Solutions17 distributes through Bell and Merchant Gourmet partnerships.
• Haw Par Corporation: SGX-listed Singapore healthcare holding company (Tiger Balm, Kwan Loong). Comparable as a diversified Singapore healthcare holdings company with multiple product lines and brand-building capability—analogous to a larger, more mature version of Solutions17's medical/wellness portfolio approach.
• Top Glove Corporation: Bursa Malaysia-listed world's largest medical glove manufacturer. Comparable for Solutions17's PPE and medical consumables distribution business as a global incumbent in the medical protection equipment supply chain.

Direct peers

• BreadTalk Group: SGX-listed Singapore F&B group operating bakery, restaurant, and food retail concepts (BreadTalk, Toast Box, Food Republic). Comparable as a Singapore-headquartered multi-brand F&B operator with similar diversification across dining formats and consumer segments.
• ABR Holdings: SGX-listed Singapore F&B holding company operating multiple restaurant brands and concepts. Comparable as a small Singapore-listed diversified F&B holding with similar mix of owned restaurant operations and brand representation activities.
• Jumbo Group: SGX-listed Singapore restaurant operator (Jumbo Seafood, Chao Shan, etc.). Directly comparable as a Singapore-headquartered restaurant operator competing in the same local F&B market with similar focus on heritage/Asian cuisine experiences.
• Hyphens Pharma: SGX-listed Singapore pharmaceutical and consumer healthcare distribution company. Directly comparable for Solutions17's medical equipment and PPE distribution business, particularly in Singapore and Southeast Asia regional distribution of healthcare products.
• Tung Lok Restaurants: SGX-listed Singapore restaurant group operating Chinese fine dining and banquet concepts. Directly comparable for Solutions17's Peranakan restaurant division, particularly relevant for the Tok Panjang banquet-style dining experience and event catering.
• Kimly Limited: SGX-listed Singapore food services group operating coffee shops, traditional pastry chains, and food courts. Directly comparable for Solutions17's F&B division, particularly as a Singapore F&B operator navigating the same competitive landscape and operating cost structure.

Emerging players

• Swisse Wellness: Asia-Pacific wellness brand owned by H&H Group (HKEX-listed), offering vitamins, supplements, and natural health products. Comparable as a wellness brand that, like Bell and Merchant Gourmet (Solutions17's partners), competes for the same health-conscious Asia consumer segment through distribution partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Solutions_17
• Facebookfacebook.com/Solutions17.Pte.Ltd
• LinkedInlinkedin.com/company/solutions17-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solutions17