What Garage does

Garage is a Hong Kong-based creative production and brand marketing agency serving enterprise clients across Greater China. The firm organizes its offering into three service pillars: Video Production (TVC production, viral and corporate video, animation including hand-drawn frame-by-frame work and motion graphics, plus creative concept and script writing), Design and Branding (advertising campaign design, branding strategy, graphic design, logo and stationery, packaging, creative copywriting), and Marketing and Digital (marketing and media planning, public relations, social media marketing, SEM, SEO, display banner advertising). Operations run from a Kowloon Bay headquarters and a Shanghai general office, supporting cross-border delivery for mainland and regional mandates.

The client base is concentrated on enterprise brands across fashion and luxury (Uniqlo, Emporio Armani, TSL 谢瑞麟, Mustela, Emperor Group), automotive (Honda Motor Macau), FMCG and cosmetics (Olay China, Pantene HK, Hair Recipe, Pampers, Crest, Jamieson), technology and gaming (Xbox Hong Kong, Tecno), beverages (The Singleton HK, Calci-plus/Vitasoy, UHA), finance (Saxo Markets HK, Grantit), education (HKUST, HKUST EMBA, Hong Kong Metropolitan University), and healthcare (AstraZeneca, Gleneagles HK Hospital). Delivery capability spans multi-channel campaigns across TV, MTR, buses, trams, outdoor, digital/social, and app development.

The business operates on a project-based fee model with an unspecified mix of one-off project engagements and ongoing marketing retainers. GTM is sales-led and portfolio-driven: prospects engage the firm via the website (thegaragehk.com), direct email, or referrals, with industry event presence (Goafest) supplementing demand generation. The firm does not publicly disclose pricing, revenue, funding, ownership, or management details, and the legal structure is registered in Hong Kong under the trade name Garage.

Name

Garage

Legal name

Garage

Website

https://thegaragehk.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Garage is a Hong Kong-based creative agency operating from Kowloon Bay and Shanghai, delivering video production, branding, and digital marketing services to enterprise clients across fashion, luxury, automotive, FMCG, finance, education, and healthcare sectors in Greater China.

Ownership category

akta.pro rank

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Production Services: Project-based creative production services including video production, branding, and digital marketing for corporate clients. Revenue generated through one-time project fees for advertising campaigns, video production, branding projects, and ongoing marketing retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Garage is a full-service creative production and brand marketing agency offering Video Production (TVC, viral videos, corporate videos, animation, motion graphics), Design & Branding (ad campaigns, branding strategy, graphic design, logo, packaging, copywriting), and Marketing & Digital services (media planning, public relations, social media marketing, SEM, SEO, display advertising). The agency delivers end-to-end creative campaigns for enterprise clients across fashion, automotive, F&B, finance, education, healthcare, and technology sectors, primarily in Hong Kong and broader East Asia.

Product overview

Garage is a creative production and brand marketing company offering three integrated service pillars: Video Production (TVC production, viral videos, corporate video, animation, motion graphics, creative concept, script writing), Design & Branding (ad campaigns, branding strategy, graphic design, logo and stationery, packaging, creative copywriting), and Marketing & Digital (marketing and media planning, public relations and communications, digital marketing including social media marketing, SEM, SEO, and display banner advertising). These services work together to deliver end-to-end creative campaigns for clients across diverse industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Services Video production services including TVC production, viral videos, corporate videos, animation, and motion graphics for brand marketing and advertising campaigns targeting enterprise brands across multiple industry verticals.
• Design and Branding Services Branding, graphic design, logo and stationery design, packaging, and creative copywriting services for brand development and campaigns targeting enterprise clients across fashion, luxury, education, and consumer goods sectors.
• Marketing and Digital Services Marketing and media planning, public relations, digital marketing services including social media marketing, search engine marketing, search engine optimization, and display banner advertising for enterprise brand clients across East Asia.

Quantifiable outcome

• Successfully produced campaigns for over 50 major brands including luxury fashion houses (Emporio Armani), automotive (Honda), FMCG (P&G, Unilever), and financial institutions (Saxo)
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Leo Burnett Hong Kong: Publicis creative network with established HK and Shanghai offices serving automotive, FMCG, and finance clients — overlapping Garage's Honda, P&G/Procter, and Saxo-style enterprise accounts.
• McCann Hong Kong: IPG-owned global creative network with HK operations serving healthcare, FMCG, and enterprise clients — overlapping Garage's AstraZeneca-style healthcare and Pantene/Olay beauty work.
• DDB Hong Kong: Omnicom-owned global creative agency with HK presence providing advertising, branding, and digital services to enterprise brands across verticals including automotive, FMCG, and financial services.
• Saatchi & Saatchi Hong Kong: Publicis-owned global creative network with HK operations delivering TVC, branding, and digital for FMCG and luxury multinationals — directly competing for the same HK-based enterprise mandates Garage services.
• JWT Hong Kong (Wunderman Thompson): WPP-owned global creative agency serving HK enterprise clients across branding, advertising, and digital — competing for the same HK-based FMCG, luxury, and education mandates.
• Ogilvy Hong Kong: WPP-owned global creative network with deep HK presence serving the same multinational enterprise clients (Uniqlo, P&G, Honda) across branding, advertising, and digital — the primary scale incumbent Garage competes against for the same RFPs.
• Grey Hong Kong: WPP-owned creative agency in HK providing advertising, branding, and digital services to enterprise clients across consumer goods and financial services verticals.

Regional players

• Hakuhodo: Japan-headquartered regional creative network with strong APAC reach — comparable competitor for cross-border APAC campaigns but headquartered outside Garage's core HK/China footprint.
• Dentsu Hong Kong: Japan-based global advertising network with HK operations delivering creative, media, and digital services — comparable for APAC-headquartered brands seeking integrated creative campaigns in the region.

Direct peers

• Luma: Hong Kong-based independent creative and production agency offering video, branding, and content services to regional brands. Closest comparable in geography, scale, and service mix to Garage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thegaragehk
• Facebookfacebook.com/thegaragehk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage