Mirise up

What Mirise up does

Mirise up Inc. is a privately held Japanese HR services company founded in February 2020 and headquartered in Tokyo (Chiyoda-ku). The company operates as a licensed 有料職業紹介 (paid employment placement) agency (license 13-ユ-312555) under Ministry of Health, Labour and Welfare authorization, with a flagship consumer service called 向き合い転職 (Mukai ai Kensaku) that provides free, fully-online recruitment support to mid-career job seekers in Japan. Supporting technology centers on the proprietary 仕事適性診断 (Work Aptitude Diagnosis) tool — used as a lead magnet and consultation aid — and a multi-website content platform (mirise-up.co.jp, Miractive blog) that drives SEO-driven organic acquisition. The company's product surface spans a multi-brand portfolio: 向き合い転職 (core mid-career placement), Salesup Career (sales roles), Backup Career (back-office roles), PRO HUNTING (outbound candidate sourcing for employers), 求人広告代理店 (job-advertising agency services), まるっと制作 (recruitment-tool production), and Monthly 人事 (recurring HR consulting).

The revenue model is a hybrid agency stack built primarily on transaction fees: employers pay success-based placement fees when introduced candidates are hired, while job seekers access the full advisory funnel (career counseling, curated job matching of approximately 10 opportunities per candidate, a minimum of three interview-prep rounds per company, salary negotiation, and onboarding follow-up) at no cost. Additional streams include outbound recruiting services (PRO HUNTING), media-buying/agency work for employer advertising, and a subscription-based monthly HR and recruitment consulting service. The business targets two segments: (a) individual job seekers in their 20s–30s seeking career change, and (b) Japanese employers (1,500+ corporate clients ranging from listed enterprises to SMBs) seeking mid-career hires across sales, back-office, and professional roles. Go-to-market is sales-led and direct-to-consumer — digital marketing (content, SEO, paid ads) drives job-seeker registrations, while corporate sales outreach supports employer relationships; all services are delivered online, enabling nationwide reach from a single Tokyo office.

Reported operating metrics include 10,000+ cumulative job seekers supported, 12,000+ annual entries, 4,000–5,000 active job listings, 1,500+ corporate clients, a 93.5% one-year post-placement retention rate, a 96.8% user-satisfaction score (survey of ~1,000 users, 2020–2025), and a 4.5-star Google Maps rating across 99 reviews. Mirise up received the Mynavi tameni+ Award 2024 下半期, recognizing its performance among approximately 2,000 registered recruitment agencies. The company is founder-led (CEO Ueda Keita), bootstrapped with no disclosed funding, and operates with a small team of approximately 12 members (including two managers, one recruitment-PR role, and eight career advisors, several of whom are former HR professionals or consultants).

Name

Mirise up

Legal name

Mirise up株式会社

Website

https://mirise-up.co.jp

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Mirise up is a Tokyo-based, founder-led Japanese HR services company operating licensed fee-based employment placement with the flagship 向き合い転職 brand. It serves 20s–30s career-changers and 1,500+ employer clients via free online recruitment support, supplemented by direct recruiting, ad-agency, and subscription HR consulting services.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Employment Placement Agencies (561311), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Executive & Leadership Direct Hire (BPACAFAB)

akta.pro secondary industries

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD), Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

Keywords

• Recruitment agency
• Job placement services
• Career counseling
• Employment agency
• HR consulting

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. 有料職業紹介事業 (Fee-based Employment Placement): As a licensed employment placement agency (許可番号13-ユ-312555), Mirise up generates revenue by charging companies a success fee when a candidate they introduce is hired. Job seeker services are completely free. This is a standard recruitment agency model in Japan where the hiring company pays the placement fee.
2. PRO HUNTING (Direct Recruiting Service): Direct recruiting service where Mirise up proactively scouts candidates across job boards and recruitment platforms on behalf of client companies. Handles advertisement procedures and job posting creation, reducing client workload.
3. 求人広告・各種メディア代理事業 (Job Advertising & Media Agency): Agency business for job advertisement placement, recommending optimal media channels and tools based on client target hiring needs.
4. 人事・採用コンサルティング (HR/Recruitment Consulting): Monthly consulting service for HR and recruitment strategy, helping companies optimize their hiring processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mirise up operates as a licensed fee-based employment placement agency providing free online recruitment support to job seekers (career counseling, curated job matching, interview preparation, salary negotiation, and post-hire follow-up) while charging corporate clients success-based placement fees. Its services are delivered through multi-brand offerings including 向き合い転職 for general mid-career professionals, Salesup Career for sales roles, Backup Career for back-office roles, PRO HUNTING for direct recruiting, recruitment advertising agency services, and monthly HR consulting retainers.

Product overview

Mirise up is an HR services company operating as a multi-brand platform offering fee-based employment placement and recruiting services. The core product is 向き合い転職, a free online job placement service for mid-career professionals, which is supported by specialized sub-brands Salesup Career (sales positions) and Backup Career (back-office positions). Additional services include PRO HUNTING (direct recruiting/directory search), まるっと制作！ (recruitment tool production), 求人広告代理事業 (job advertising agency), and Monthly 人事 (HR consulting). A proprietary career aptitude diagnostic tool is offered as a free feature to assist matching. The company primarily serves the Japanese market through online-only operations.

Differentiator

Problem solved

Functional benefit

Brands

• 向き合い転職: Fee-based employment placement agency (有料職業紹介事業) under the Mirise up brand, specializing in career change support for mid-career professionals, with permission number 13- ユ-312555.
• Salesup Career
• Backup Career
• PRO HUNTING（プロハンティング）
• まるっと制作！
• Miractive

Products and services

• 向き合い転職 (Mukai-ai Tenshoku) Flagship free online job placement service for mid-career professionals offering one-on-one career counseling, curated matching of approximately 10 companies, a minimum of 3 rounds of interview preparation per company, salary negotiation by advisors, and post-placement follow-up, all delivered fully online.
• Salesup Career Sales-position specialized job placement service under the 向き合い転職 brand, targeting candidates seeking sales roles with tailored interview preparation and job matching for sales-specific compensation and skills.
• Backup Career Back-office specialized job placement service for HR, accounting, legal, general affairs, and administrative roles, targeted at career changers and entry-level back-office candidates.
• PRO HUNTING (プロハンティング) Direct recruiting service for corporate clients where Mirise up proactively scouts candidates across job boards and recruitment platforms, handling advertisement procedures and job posting creation to reduce client workload.
• 求人広告代理店事業 (Job Advertising Agency) Agency service for placing recruitment advertisements, recommending optimal media channels and tools based on each client's target hiring needs and candidate demographics.
• Monthly 人事 (Monthly HR Consulting) Recurring monthly consulting service for HR and recruitment strategy, helping companies optimize their hiring processes and ongoing human resources management.
• まるっと制作！ Recruitment support tool production service creating materials such as job advertisement content and promotional assets for client companies.

Quantifiable outcome

• 93.5% retention rate one year after placement
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• 株式会社ウィルグループ・エントリー在外面 (Mynavi / tameni+)coreGTM or Marketing PartnerMirise up participates in Mynavi's tameni+ Award program, which evaluates introduction companies from approximately 2,000 registered recruitment companies in the Mynavi job change scout database. Winning the 2024 下半期 award provides credibility and visibility as a recognized job placement provider, enhancing trust signals for both job seekers and corporate clients. Mirise up's '向き合い転職' is registered in the Mynavi platform as an official partner.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• doda (Persol Career): One of Japan's largest mid-career placement and job-board platforms, operated by Persol Career. Overlaps with Mirise up on mid-career placement and advisor services, but with much broader employer coverage and a dual placement + job-board model.
• Mynavi (マイナビ): One of Japan's largest job-board and recruitment media operators, and Mirise up's strategic partner via the tameni+ Award. Overlaps as a placement marketplace and candidate-acquisition channel, but operates as a broad incumbent across new-grad and mid-career segments.
• Pasona Group: Large Japanese HR services group offering placement, staffing, and HR consulting. Comparable through its HR consulting and placement business lines, but with much broader scale and corporate client base.
• Recruit Holdings: Parent of Indeed, Rikunabi, and various Japan HR brands. The dominant incumbent in Japanese online recruitment; overlaps with Mirise up on mid-career placement and job-seeker services but at vastly greater scale.

Direct peers

• JAC Recruitment: Japanese mid-career and specialist recruitment agency focused on professionals in sales, marketing, finance, and back-office functions. Closely comparable in target segments (Salesup Career and Backup Career overlap with JAC's verticals) and advisor-led placement model.
• en Japan: Major Japanese mid-career recruitment agency operating the en 転職, en 派遣, and Ambro brands. Directly comparable as a Japanese placement agency focused on mid-career candidates with similar advisor-led matching, though operating at significantly greater scale.
• Workport: Japanese mid-career recruitment agency specializing in IT, sales, and mechanical/electrical engineering roles. Comparable as a curated, advisor-led placement service for professional candidates in Japan with a similar quality-over-quantity positioning.
• MS-Japan (MS Agent): Japanese specialist recruitment agency focused on back-office, legal, accounting, and HR roles. Directly comparable to Mirise up's Backup Career service in target segments and advisor-led mid-career placement model.
• Robert Walters Japan: Specialist mid-career recruitment agency in Japan focusing on sales, marketing, finance, and technology roles. Directly comparable premium positioning to Mirise up's curated, advisor-led placement for professional candidates.
• Spring Japan (Adecco Group): Career-change-focused recruitment agency in Japan under the Adecco Group. Comparable as a quality-focused, advisor-led mid-career placement service targeting professional candidates, though with broader multinational client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirise up