B&G

What B&G does

B&G Limited is a privately held Irish wholesale distributor of home improvement products, registered in Ireland as a private company limited by shares (registration number 477731) and headquartered at Wilkins House, Greenhills Industrial Estate, Walkinstown, Dublin 12. The company sells exclusively on a B2B wholesale basis to trade customers and leading retail suppliers across the Republic of Ireland and explicitly does not sell direct to the public; a stockist locator on its website (bghome.ie) directs downstream buyers to authorized retail suppliers.

Its product portfolio is organized across seven core categories: interior doors (Indoors collection), wall panelling, bathroom products, laminate worktops, TEMA radiator covers, DIY timber, and shelving. TEMA is an Irish registered trademark and TEMA radiator covers carry FSC MIX 70% certification, providing a sustainability credential within the range. The company's digital infrastructure consists of an e-commerce-style Trade Hub portal that gives trade customers 24/7 account access and online ordering, plus customer-facing visualization tools — a Door-Vision Indoors Visualiser for interior doors and a Wizart AI-powered Acoustic Panel Visualiser for Fibrotech wall panels and stones.

B&G's revenue model is wholesale hardware sales with no publicly disclosed pricing or revenue figures. Go-to-market is purely channel-partner driven via trade accounts and a network of retail suppliers, supported by content marketing through the main website, an email newsletter, and organic social presence on YouTube, Facebook, LinkedIn, and Instagram. There is no public funding, no disclosed parent company, no subsidiaries, no M&A activity, and no leadership changes on record; the company is currently operating.

Name

B&G

Legal name

B&G Limited

Website

https://bghome.ie

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

B&G Limited is a privately held Irish B2B wholesale distributor of home improvement products, selling exclusively to trade customers and leading retail suppliers across Ireland across seven categories: doors, panelling, bathroom, worktops, radiator covers, timber, and shelving.

Ownership category

akta.pro rank

Product category

Home Improvement Wholesale Distribution

NAICS

Home Furnishing Merchant Wholesalers (423220), Furniture Merchant Wholesalers (42321)

SIC

Wholesale-Furniture & Home Furnishings (5020), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Wholesale home products
• Interior doors supply
• Wall panelling wholesale
• Bathroom fixtures distribution
• Radiator covers wholesale

Headquarters

HQ city

Walkinstown

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: B&G operates as a wholesale distributor selling home improvement products to trade customers and retail suppliers. Products include doors, panelling, bathroom fixtures, worktops, radiator covers, timber, and shelving. They do not sell direct to the public.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

B&G is Ireland's top wholesale supplier of quality home products, distributing a portfolio spanning interior doors, wall panelling, bathroom fixtures, laminate worktops, radiator covers, DIY timber, and shelving solutions. The company operates exclusively as a B2B wholesaler, selling to trade customers and leading retail suppliers rather than directly to the public, with order placement supported by an online Trade Hub portal.

Product overview

B&G is Ireland's top wholesale supplier of quality home products, operating as a B2B wholesaler that does not sell direct to the public. The product portfolio includes interior doors (Indoors collection with various styles and finishes), wall panelling (Dumawall, Dumapan, Fibrotech Acoustic panels), bathroom products (mirrors, cabinets, accessories), laminate worktops, TEMA radiator covers, DIY timber products, and shelving solutions. The company provides digital tools including an Indoors Visualiser (Door-Vision) and Acoustic Panel Visualiser (Wizart) to help trade customers and end consumers preview products.

Differentiator

Problem solved

Functional benefit

Brands

• TEMA: Irish registered trademark of B&G Limited. TEMA is a product brand used for radiator covers and related home products.

Products and services

• Indoors (Interior Doors) Interior doors available in multiple style ranges (glazed, modern grey, modern black, classic white, modern white, classic oak, modern oak, country cottage, fire doors, Masonite Regency, ledged & braced) plus accessories such as MDF Elite Edge, sliding rail kits, skirting, architraves, frames, slips, stops, and saddleboards. Sold through wholesale channels to trade customers and retail suppliers.
• Panelling Wall panelling range including Dumawall Composite Tiles, Dumapan PVC Wall Panelling, PVC Finishing Trims, Timber Cladding, Fibrotech Acoustic Wall Panels, and Fibrotech Acoustic Wall Stone. Distributed wholesale to trade and retail customers in Ireland.
• Bathroom Products Bathroom essentials including LED Mirrors, all Mirrors, Toilet Seats, Cabinets & Storage, Bathroom Accessories, Shower Accessories, Wireware, Safety Accessories, and Coat Hooks. Sold wholesale to trade customers and retail suppliers.
• Worktops Laminate worktops available in Square Edge and Postformed Round Edge styles, plus Upstands and Breakfast Bars, with associated worktop accessories. Distributed wholesale to trade customers.
• TEMA Radiator Covers Radiator covers sold under the TEMA registered trademark, available in Classic Adjustable White, Classic Adjustable Two Tone (White & Oak), Contemporary Adjustable, Georgian White, Georgian Two Tone, and Rhode Island styles. FSC MIX 70% certified with prefinished finish options, plus matching screening panels.
• Timber DIY timber range including Pine Boards, Architraves, Skirting & Frames, PAO Timber, Timber Cladding, Timber Mouldings, and Richard Burbidge Stair Parts. Distributed wholesale to trade customers.
• Shelving Shelving solutions including Designer Shelving, Decorative Shelving, Floating Shelving, Shelving Brackets (Designer, Classic, industrial, ornamental, twin-slot and others), and DIY Shelves. Distributed wholesale to trade and retail customers.
• Indoors Visualiser Online visualization tool powered by Door-Vision technology that lets trade customers and end consumers preview B&G interior doors within a room setting before purchase.
• Acoustic Panel Visualiser Online visualization tool powered by Wizart AI that allows customers to preview Fibrotech acoustic wall panels and acoustic wall stone within their own space before purchase.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Travis Perkins: UK-listed builders merchants group supplying timber, doors, bathrooms, and general building materials through a national trade branch network. Comparable to B&G on B2B trade distribution model and overlap across doors, timber, bathroom, and shelving categories.
• Chadwicks Group: Ireland's largest builders merchants group, distributing building materials and home products to trade customers and retailers across Ireland. Directly comparable to B&G on geography, B2B trade channel, and product breadth across timber, doors, and home improvement categories.
• Howdens Joinery: UK-listed trade-only supplier of kitchens, joinery, and related home products to small builders and trade installers. Highly comparable to B&G on B2B trade-channel model, depot-based distribution, and category overlap in doors, worktops, and panel products.
• Woodie's DIY: Ireland's largest DIY and home improvement retailer, operated by Grafton Group, selling doors, bathroom, timber, and shelving products. Comparable to B&G on Irish market, product category overlap, and shared customer base (DIY consumers and trade buyers).

Broad incumbents

• Grafton Group: Irish-headquartered, UK-listed builders merchants and DIY group (Selco, Woodie's International, Chadwicks in Ireland). Comparable as a broader building materials distributor with overlapping categories but operating at significantly larger scale and with a multi-brand portfolio model.
• Saint-Gobain Distribution: Global building materials distributor with significant presence in Ireland through brands such as Ideal Standard and Graham. Comparable on building products distribution and trade channel, but operates at much larger scale and with broader international reach.
• Wickes:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xyoutube.com/@BandGLtd
• YouTubeyoutube.com/@BandGLtd
• Facebookfacebook.com/BandGhome
• LinkedInlinkedin.com/company/b-g-ltd
• Instagraminstagram.com/bandgltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&G