Adventure Japan

What Adventure Japan does

Adventure Japan (株式会社アドベンチャーチャーズ, ticker 6030 on the Tokyo Stock Exchange Growth Market) is a Japanese online travel agency operator founded in 2006 by Shunichi Nakamura while he was a student at Keio University and IPO'd on the TSE Mothers Market in December 2014. The group runs the skyticket platform — a 42-language, 15+ category travel booking site spanning domestic and international air tickets (with LCC aggregation and industry-first NDC direct connections to Lufthansa, American Airlines, Singapore Airlines, Hawaiian Airlines, ZIPAIR Tokyo), hotels (Booking.com and Rakuten Stay inventory), car rentals, high-speed buses, ferries, tours, eSIM, and travel insurance, supported by an API-first integration stack across hundreds of airline, hotel PMS, and bus operator partners. The company also operates WannaTrip (activity booking, 18 languages), Suguyaku (massage/dental reservation JV with EPARK), and 19 subsidiaries across 7 countries including Korea, the Philippines, India, Bangladesh, Singapore, and the USA.

The business model is transaction-fee-based: commissions and markups on bookings across all travel categories, supplemented by a ¥540/month skyticket Premium subscription offering preferential pricing on hotels, restaurants, and entertainment, a freemium Point Roulette gamification feature, and (from April 2026) direct eSIM product sales priced at ¥1,480-¥5,980 per plan. Revenue streams include airline ticket commissions, hotel commissions (including dynamic packages), car rentals, bus/ferry/tour transactions, embedded Chubb Insurance, and most recently the eSIM vertical. Distribution combines a self-serve D2C app and website (22M+ cumulative downloads) with B2B API feeds into Skyscanner, TripAdvisor, Yahoo! Travel, NTT Docomo d-Travel, NAVITIME, and other metasearch and portal partners. The customer base is mass-market individual travelers split between Japanese domestic, Japan-inbound international, Japanese outbound, and — via the new ADVENTURE platform launched July 2025 — emerging-market smartphone users in Southeast and South Asia. Reported scale includes approximately ¥80 billion (~800億円) in skyticket GMV across the platform lifecycle.

Name

Adventure Japan

Legal name

株式会社アドベンチャー

Website

https://jp.adventurekk.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Adventure Japan (TSE Growth: 6030) operates skyticket, a 42-language online travel agency offering 15+ booking categories (flights, hotels, buses, rentals, eSIM, tours) across 7 countries, serving Japanese domestic, inbound, outbound, and emerging-market Asian consumers via app, web, and distribution APIs.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (561510), Tour Operators (561520), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Air Travel Booking Platforms (Flights) (BPAMAIAB), Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), OTA Package Holiday Platforms (Dynamic Packaging) (THAKAAAE)

Keywords

• Online travel agency
• Travel booking platform
• Flight reservations
• Hotel booking
• Travel e-commerce

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Airline Ticket Commissions and Transaction Fees: skyticket earns commissions and transaction fees on air ticket bookings (both domestic and international) across major carriers and LCCs. This is the core revenue driver, supported by API connections to airlines.
2. Hotel and Accommodation Bookings: Revenue from hotel and accommodation reservations via Booking.com partnership and proprietary hotel inventory, including dynamic packages combining flights and hotels.
3. Ancillary Travel Products: Revenue from high-speed bus, ferry, car rental, overseas Wi-Fi rental, travel insurance, and other travel-related add-on services booked through the platform.
4. eSIM Sales: Revenue from digital eSIM product sales including unlimited data plans (3-day plan at ¥1,480, 7-day at ¥2,980, 14-day at ¥4,480, 21-day at ¥5,980) and per-day plans, launched August 2025.
5. ADVENTURE Global Platform (Phase 1): Multi-currency hotel and vacation rental bookings in emerging markets (Southeast/South Asia), launched July 15, 2025, representing the group's first non-Japan consumer platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Adventure Japan operates the skyticket online travel agency (OTA) platform, offering a comprehensive online travel reservation service for flights, hotels, and activities across global markets. The company serves primarily direct-to-consumer bookings with GMV of approximately 800 billion yen, supported by 19 subsidiaries across 7 countries, 22M+ app downloads, and 42-language support, complemented by ancillary services including eSIM mobile connectivity and a subscription-based Premium membership.

Differentiator

Problem solved

Functional benefit

Brands

• skyticket: Comprehensive travel booking site offering flights, hotels, car rentals, high-speed buses, ferries, tours, and eSIM services. Supports 42+ languages with GMV of approximately 800 billion yen.
• ADVENTURE
• WannaTrip
• スグヤク リラク (Suguyaku Relax)
• スグヤク 歯科 (Suguyaku Dental)
• ふるさとツアー (Furusato Tour)

Quantifiable outcome

• 22 million+ cumulative app downloads (iOS/Android) as of October 2024
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration52 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Rakuten Stay (楽天ペイメント)coreStrategic or Co-development Partner · 16 October 2024Supply agreement for accommodation and vacation rental inventory between skyticket and Rakuten Stay (operator of Rakuten STAY), expanding skyticket's lodging inventory in the vacation rental segment.
• Hawaiian AirlinescoreTechnology or Integration · 28 June 2023First Japanese travel company to sign a direct connection agreement with Hawaiian Airlines under the NDC standard, enabling real-time inventory and pricing via API for B2C ticket sales.
• ZIPAIR TokyocoreTechnology or IntegrationFirst in the industry to use ZIPAIR Tokyo's API for B2C air ticket sales, enabling direct booking and real-time inventory access.
• Booking.com (Expedia Affiliate Network prior)coreChannel Partner/ Reseller/ DistributorAPI partnership enabling skyticket to offer Booking.com's global hotel inventory (220+ countries, 840,000+ properties) integrated into the skyticket platform, allowing dynamic package combining flights and hotels.
• SkyscannercoreChannel Partner/ Reseller/ DistributorAPI data feed supplying skyticket's domestic Japan flight inventory to Skyscanner's global metasearch platform. Partnership expanded to include English and Chinese language listings for inbound travelers.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorInformation supply agreement providing skyticket's domestic Japan flight inventory to TripAdvisor's global travel platform (390M+ monthly unique users), enhancing inbound tourism booking access.
• NTT Docomo d-Travel (ｄトラベル)coreChannel Partner/ Reseller/ DistributorInformation supply of domestic flight and car rental inventory to NTT Docomo's d-Travel platform, providing access to Docomo's large mobile subscriber base.
• Deutsche Lufthansa AG (Lufthansa Group)coreTechnology or IntegrationFirst Japanese OTA to use Lufthansa Group's NDC standard API for B2C air ticket sales, enabling direct access to Lufthansa, Austrian, Swiss, and Brussels Airlines inventory.
• Singapore AirlinescoreTechnology or IntegrationNDC-based direct connection agreement with Singapore Airlines enabling B2C ticket sales using the airline's NDC distribution standard.
• American AirlinescoreTechnology or IntegrationFirst in Japan to use American Airlines' NDC API for B2C air ticket sales. NDC connection contract signed April 2019.
• United AirlinescoreTechnology or IntegrationNDC-based direct connection agreement for ticket sales via United Airlines' NDC API, enabling B2C booking capabilities.
• JTB Global Marketing & TravelminorStrategic or Co-development PartnerPartnership with JTB GMT to expand inbound tour products through the WannaTrip activity platform, including cultural experiences like sushi-making, ninja/samurai, and sumo tours.
• Ertus (エルテス)minorStrategic or Co-development PartnerCapital and business partnership with Ertus for web risk management services including SEO support, social media reputation monitoring, and online defamation/crisis response services. Featured on TV Tokyo 'Gaia no Yoake' program.
• Rakuten Super Logistics / Vacations subsidiaryminorStrategic or Co-development PartnerEstablishment of subsidiary company (株式会社Vacations) focused on vacation and travel services, demonstrating strategic expansion of accommodation and vacation rental business.
• Hinomaru Transportation (日の丸自動車興業)minorStrategic or Co-development PartnerWannaTrip partnership featuring Tokyo sightseeing buses (Sky Hop Bus, Sky Bus Tokyo, Skyduck amphibious buses) for inbound tourists, with audio guides in multiple languages.
• Club Tourism (クラブツーリズム) YOKOSO Japan TourminorStrategic or Co-development PartnerWannaTrip partnership offering inbound-focused nature tours including Tateyama Kurobe, Mt. Fuji, and Hokkaido experiences for international visitors.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Klook: Asia-Pacific focused activity and tour booking platform with strong inbound Japan presence. Comparable to skyticket's WannaTrip sub-brand for tours and activities, particularly for inbound travelers.
• Traveloka: Leading Southeast Asian OTA platform headquartered in Singapore with strong Indonesian, Thai, Vietnamese, and Philippine presence — directly comparable to the new ADVENTURE platform's emerging-market focus on Southeast Asia.
• MakeMyTrip: Dominant Indian OTA serving the South Asian market — directly comparable to Adventure India's planned operations and ADVENTURE's South Asia emerging-market focus.

Direct peers

• H.I.S. Major Japanese travel agency with extensive online and offline OTA presence, particularly strong in international package tours and competitive on flight bookings. Directly comparable on consumer-facing Japan travel booking.
• JTB (Japan Travel Bureau): Largest traditional Japanese travel agency; operates JTB website and Rurubu Travel alongside B2B API partnerships with skyticket. Major competitor in domestic and inbound Japan travel.
• Rakuten Travel: Largest domestic Japanese OTA, operated by Rakuten Group within the broader Rakuten ecosystem (points, payments). Directly competes with skyticket on flights, hotels, and dynamic packages to Japanese consumers.
• Jalan (Recruit): Major Japanese OTA focused on domestic hotels, ryokans, and package travel. Operated by Recruit — one of skyticket's strongest domestic flight + hotel booking competitors for Japanese consumers.
• Agoda (Booking Holdings): Asia-Pacific focused OTA subsidiary of Booking Holdings with strong SEA and East Asia presence. Comparable to ADVENTURE's emerging-market target segment and skyticket's regional flight+hotel offerings.
• Booking.com (Japan operations): Global hotel OTA leader; both a partner (B2B API) and competitor for Japanese inbound tourism bookings. Significant overlap in hotel search and reservation functionality.

Broad incumbents

• Trip.com / Ctrip: Global OTA (parent of Skyscanner and TripAdvisor) with massive Asian inventory. Comparable on international flight and hotel booking, and overlapping on NDC distribution partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AdventureIncWEB
• Xx.com/skyticket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Japan