Continuing Care
Continuing Care is a Virginia-based home healthcare agency founded in 1988 that delivers integrated home health and personal care services to elderly, disabled, and chronically ill individuals across the Shenandoah Valley, with RN-supervised care across 7 counties and 4 cities.
- Company typePrivate
- Founded1988
- HeadquartersHarrisonburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Continuing Care does
Continuing Care is a Virginia-based home healthcare agency founded in 1988 that provides integrated home health and personal care services to elderly, disabled, and chronically ill individuals across the Shenandoah Valley. The company operates four physical offices (Harrisonburg, Luray, Staunton, Strasburg) covering seven counties and four cities, delivering services through field-based clinical staff including registered nurses, home health aides, physical, occupational, and speech therapists, as well as personal care aides. All care is supervised by registered nurses available 24 hours per day, and the agency maintains Medicare and Medicaid certification alongside private insurance and private-pay billing. Revenue is generated across three primary streams: Medicare-certified home health services (skilled nursing, therapies, home health aides), Medicaid waiver-funded personal care services (ADL assistance, respite care), and private-pay private duty services available 2-24 hours per day in homes, hospitals, nursing homes, and assisted living facilities. Patient acquisition relies primarily on physician and hospital discharge referrals, supplemented by community reputation built over 35 years and direct phone/website inquiries. The company is independently owned with no disclosed institutional backing, no funding rounds, and no M&A activity. The business is a bootstrapped, founder-owned regional operator whose primary differentiator is its continuity-of-care model combining clinical and non-clinical home services under a single RN-supervised agency.
Continuing Care firmographics
Firmographics- Name
- Continuing Care
- Legal name
- Continuing Care
- Website
- https://continuingcare.biz
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Continuing Care is a Virginia-based home healthcare agency founded in 1988 that delivers integrated home health and personal care services to elderly, disabled, and chronically ill individuals across the Shenandoah Valley, with RN-supervised care across 7 counties and 4 cities.
- Ownership category
- akta.pro rank
Continuing Care industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)
- akta.pro secondary industries
- Respite In-Home Care (Short-Term Relief) (HLADAGAH), Planned / Scheduled Respite Care (HSABAGAE)
Keywords
Where Continuing Care is headquartered
LocationHeadquarters
- HQ city
- Harrisonburg
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Continuing Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home Health Services: Medicare-certified skilled nursing and therapy services provided to homebound patients under physician orders. Revenue generated through Medicare Part A reimbursement, Medicaid waiver programs, and private insurance billing.
- Personal Care Services: Non-medical personal care assistance including bathing, dressing, meal preparation, and companionship. Revenue from Medicaid waiver programs, private insurance reimbursement, and private pay clients. Services available 2-24 hours per day.
- Private Pay / Out-of-Pocket: Private duty care services paid directly by clients or families, typically in hospitals, nursing homes, assisted living facilities, or homes. Hourly rates based on level of care needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Medicare/Medicaid covered services |
| Usage-based | Pay-as-you-go | Private Pay Care Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Continuing Care product offering
Product offeringCore offering
Continuing Care is a Medicare- and Medicaid-certified home healthcare agency providing both skilled home health services (skilled nursing, home health aides, physical therapy, occupational therapy, speech therapy) and non-medical personal care services (bathing, dressing, meal preparation, companionship, respite care, private duty care) directly in clients' homes across the Shenandoah Valley of Virginia. All care is supervised by Registered Nurses available 24 hours per day, with services typically ordered by physicians and reimbursed through Medicare, Medicaid waivers, and private insurance.
Product overview
Continuing Care is a full-service home healthcare agency serving the greater Shenandoah Valley since 1988, uniquely specializing in both home health and personal care services to provide continuity of care. The company offers a coordinated portfolio of services including Skilled Nursing, Home Health Aides, Physical Therapy, Occupational Therapy, and Speech Therapy (home health services), as well as Personal Care Services, Respite Care Services, and Private Care Services (personal care offerings). All services are supervised by Registered Nurses and are designed to complement each other, allowing clients to maintain independence in their homes while receiving holistic, customized care.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Small interventions caught early can prevent significant deterioration in health or well-being
Companies that use Continuing Care
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Continuing Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Continuing Care partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Continuing Care competitors and assessment
Company assessmentDirect peers
- Aveanna Healthcare: Home health and private duty services operator with strong pediatric and adult complex care focus. Comparable in private duty hourly care (2-24 hours/day) and Medicaid waiver reimbursement exposure.
- Bayada Home Health Care: Large nonprofit home health agency offering skilled nursing, therapy, personal care, and pediatric services across multiple states. Comparable integrated care model and emphasis on continuity from clinical to non-clinical home care.
- Help at Home: Personal care services provider focused on Medicaid waiver-funded in-home aide services for seniors and disabled individuals. Closely aligned with Continuing Care's personal care revenue stream.
- Interim HealthCare: Franchised home health, personal care, and hospice provider with strong presence in the Mid-Atlantic and rural markets. Closely comparable multi-service home care model and regional service area strategy.
- Addus HomeCare: Provider of personal care, hospice, and home health services with significant Medicaid waiver and private duty exposure. Directly comparable in the personal care segment that anchors Continuing Care's non-medical offerings.
Broad incumbents
- Amedisys: Large national home health and hospice operator offering skilled nursing, therapy, and personal care services across dozens of states. Highly comparable to Continuing Care's home health portfolio but at vastly greater scale and geographic reach.
- BrightSpring Health Services: Diversified home and community-based health services provider including home health, hospice, and personal care. Overlaps with Continuing Care's integrated services platform and payer mix.
- Enhabit: Home health and hospice operator spun out from Encompass Health, focusing on skilled nursing and therapy services in patients' homes. Closely aligned in service mix and Medicare-skewed payer base.
- LHC Group: Major home health, hospice, and facility-based care provider with a strong footprint in the Southeast and Mid-Atlantic. Directly comparable services (skilled nursing, therapy, personal care) with similar referral-driven GTM.
- Encompass Health: Post-spin parent of Enhabit, operating inpatient rehabilitation hospitals with home health adjacency. Comparable therapy and skilled nursing services, though its primary business is facility-based rehabilitation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Continuing Care compliance and trust
Trust signalCompliance2 records
Continuing Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Continuing Care leadership team
Management profileNumber of profiles
Continuing Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Continuing Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Continuing Care
What does Continuing Care do?
Continuing Care is a Medicare- and Medicaid-certified home healthcare agency providing both skilled home health services (skilled nursing, home health aides, physical therapy, occupational therapy, speech therapy) and non-medical personal care services (bathing, dressing, meal preparation, companionship, respite care, private duty care) directly in clients' homes across the Shenandoah Valley of Virginia. All care is supervised by Registered Nurses available 24 hours per day, with services typically ordered by physicians and reimbursed through Medicare, Medicaid waivers, and private insurance.
Is Continuing Care a public or private company?
Continuing Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Continuing Care founded?
Continuing Care was founded in 1988. It employs 11 to 50 people.
Where is Continuing Care based?
Continuing Care is headquartered in Harrisonburg, United States, in the North America region.
How does Continuing Care make money?
Three revenue lines are on record. Home Health Services are the primary driver. The others are personal Care Services and private Pay / Out-of-Pocket.
Who are Continuing Care's main competitors?
Direct peers on record are Aveanna Healthcare, Bayada Home Health Care, Help at Home, Interim HealthCare and Addus HomeCare. Broad incumbents are Amedisys, BrightSpring Health Services, Enhabit, LHC Group and Encompass Health.
Does Continuing Care have an API?
No public API is recorded for Continuing Care.
What industry is Continuing Care in?
Continuing Care's product category is Home Healthcare Services. Its primary akta.pro industry code is HSABACAA, Medicare-Certified Skilled Nursing Visits (RN/LPN), with a secondary code of HLADAGAH, Respite In-Home Care (Short-Term Relief). Its NAICS code is 62161 and its SIC code is 8082.