Mycare

What Mycare does

Mycare is a New Zealand-based online marketplace that connects individuals and families seeking in-home care services with independent support workers. The platform serves four primary client use cases: aged care, disability care, respite (family caregiver relief), and injury recovery support. On the supply side, it hosts a network of 15,000+ independent-contractor care workers who set their own rates, manage their own availability, and handle their own tax obligations. The company is a private limited entity (Mycare Limited) operating as a division under parent company pAI2 Limited, with no external funding or public ownership disclosed.

The underlying technology is a responsive web application (upgraded in March 2026 from a native mobile app) that supports job postings, profile browsing, in-app messaging, booking and scheduling, and integrated payment processing. Notable technical components include a trust and safety verification system (criminal record checks, NZ Police vetting, photo ID verification, visa checks), an automated withholding tax system (minimum 10% deducted and remitted to IRD), and Google Maps integration for location-based discovery. Users access the platform via web browser without requiring app downloads, reflected in a mobile-first, self-serve product design.

Mycare makes money primarily through a 5% transaction fee on worker earnings, deducted once the client has paid. Payments are taken upfront at the time of booking via credit card or bank deposit, with the platform holding funds until visits are completed and approved. The go-to-market motion is product-led growth and community-led, relying on self-serve onboarding, word-of-mouth within local communities, and content marketing through its Help Centre and Caring Community blog. Customer segments are split across individual care recipients (B2C) and independent care workers (B2C supply side), with no named enterprise contracts disclosed.

Name

Mycare

Legal name

Mycare Limited

Website

https://mycare.co.nz

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mycare is a New Zealand online marketplace connecting individuals seeking in-home care with independent support workers. It serves aged, disability, respite, and injury care recipients, taking a 5% fee on worker earnings processed through the platform.

Ownership category

akta.pro rank

Product category

In-Home Care Marketplace

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Live-In Caregiver Placement & Matching (HSABAMAD)

akta.pro secondary industry

Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)

Keywords

• Home care marketplace
• In-home care services
• Disability support services
• Aged care platform
• Care worker matching

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Commission (Worker Side): Mycare charges a 5% platform fee on the hourly rate for workers once they are successfully booked and paid by the client. This is deducted from the worker's earnings and covers insurance, platform access, job listings, and scheduling/management tools.
2. Payment Processing: Mycare facilitates all payments between clients and workers through the platform. Payments are taken upfront at the time of booking via credit card or bank deposit. The platform acts as an intermediary holding funds until visits are completed and approved.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mycare operates an online marketplace platform that connects people in New Zealand seeking in-home care services (aged care, disability support, respite, injury recovery) with independent support workers. Clients post jobs, browse verified caregiver profiles, negotiate rates, and manage bookings, payments, and communications directly through the platform. Care workers register as independent contractors, set their own rates, and receive payments through Mycare's integrated payment and tax-withholding system.

Differentiator

Problem solved

Functional benefit

Products and services

• Mycare Platform Online marketplace connecting people seeking in-home care services with independent support workers in New Zealand. Enables job posting, worker profile browsing, booking management, payments, and communication between clients and caregivers.
• Aged Care Services Service category enabling seniors to access in-home caregivers who help them stay independent, comfortable, and connected in their own homes. Includes daily assistance, companionship, and specialised aged care services.
• Disability Care Services Service category for people with disabilities offering personalised care for daily living, mobility, and transport, helping them live life on their terms. Compatible with government disability funding.
• Respite Care Services Service category providing temporary relief for family caregivers, enabling them to recharge by arranging short-term substitute in-home support.
• Injury Support Services Service category assisting individuals recovering from injuries with tailored in-home support to facilitate their healing journey and rehabilitation.

Quantifiable outcome

• 1,000,000+ hours of care delivered
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• HnryminorOthersHnry is a tax agent service that Mycare has partnered with to provide support workers access to tax assistance. Hnry charges a 1% fee on income paid into the worker's Hnry Bank Account, assisting with tax payments, ACC levies, tax returns, and expense claims. New Mycare workers can receive $25 credit when signing up through the Hnry & Mycare partnership link.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MycareNewZealand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mycare