What Manel does

Manel (МАНЭЛ) is a Russian specialty manufacturer founded in April 2010 in Tomsk that provides micro-arc oxidation (MDO/MAO) surface coatings for parts made from aluminum, titanium, and magnesium alloys. The company was established through a joint venture between Tomsk State University, the EleSy industrial technology firm, and the ROSNANO state nanotech corporation, and operates a 100,000 m² production facility with four proprietary automated MDO production lines capable of processing approximately one million parts per year and individual parts with surface area up to 17 m². Its core technical platform, branded MDO-MANEL, uses proprietary ARKKOR power supplies and in-house formulated electrolytes (MANEL-W and MANEL-B) to deposit ceramic oxide coatings, with disclosed performance advantages over conventional anodizing including microhardness up to 1,500 HV, corrosion resistance up to 2,000 hours in salt spray, dielectric breakdown voltage up to 2,700 V, and 97% optical absorption in black variants.

The company monetizes through three revenue streams: (1) contract coating services on its own lines with 1–5 day standard turnaround, (2) design, manufacture, and supply of turnkey automated MDO production lines for external customers with 4–6 month delivery cycles, and (3) custom MDO coating development including electrolyte selection and process-mode optimization. Go-to-market is sales-led and direct to enterprise accounts in defense and the military-industrial complex, optics and precision instruments, radio-electronics, automotive, and oil and gas, with customers located in 70+ Russian cities from Vladivostok to St. Petersburg. Pricing is not publicly disclosed, though the company offers free trial coatings to prospective customers. Manel holds two Russian patents on ceramic black and protective ceramic coating technologies and developed the GOST R 9.318-2013 national standard that governs MDO coatings on aluminum, making the company the de facto technical reference for its process in Russia.

Name

Manel

Legal name

АО «МАНЭЛ»

Website

https://manel.ru

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Manel is a Russian specialty manufacturer founded in 2010 that provides micro-arc oxidation coatings for aluminum, titanium, and magnesium parts via contract services, equipment supply, and custom development, serving defense, optics, electronics, automotive, and industrial enterprise customers across Russia.

Ownership category

akta.pro rank

Product category

Industrial Surface Coatings

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (33281), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Coating, Painting & Plating (Powder Coat, Anodizing, Electroplating, PVD/CVD) (IMAAAGAI)

Keywords

• Micro-arc oxidation coatings
• Surface treatment services
• MDO equipment supply
• Protective ceramic coatings
• Alloy coating services

Headquarters

HQ city

Tomsk

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Coating Services (Contract Manufacturing): Commercial coating services provided at company's own production facilities. Parts are coated for customers from various industries (defense, electronics, optics, automotive). Turnaround time of 1-5 days for standard coatings.
2. MDO Equipment Supply: Design, manufacturing, supply, and launch of complete micro-arc oxidation production lines for customers. Delivery timeline of 4-6 months per line.
3. Custom MDO Coating Development: Development of individual MDO coatings tailored to specific customer requirements, including electrolyte selection and processing mode optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Manel provides micro-arc oxidation (MDO/MAO) coatings for parts made from aluminum, titanium, and magnesium alloys. The company operates three business lines: (1) commercial contract coating services on its own production lines with 1-5 day turnaround; (2) design, manufacture, and supply of turnkey automated MDO production lines equipped with proprietary ARKKOR power supplies; and (3) custom MDO coating development including electrolyte selection and process optimization for specialized customer applications.

Product overview

Manel (МАНЭЛ) is an innovative manufacturing company specializing in micro-arc oxidation (MDO/MAO) surface coating technology for aluminum, titanium, and magnesium alloys. The company operates a three-part business model: (1) providing commercial MDO coating services on owned production lines, (2) designing and supplying turnkey automated MDO production lines with proprietary ARKKOR power supplies, and (3) developing custom MDO coatings for specialized industrial applications. The product portfolio centers on the MDO-MANOEL technology platform, which produces various coating variants including black (optical), green (decorative), wear-resistant, electro-insulation, protective-decorative, and substrate/primer coatings. These coatings serve diverse industries including defense/military, optical instruments, automotive, radio-electronics, shipbuilding, and machinery manufacturing. The company also offers additive technology integration and serves customers across 25+ Russian cities with complete coating solutions from 0.5 cm² small parts to 17 m² large-scale components.

Differentiator

Problem solved

Functional benefit

Products and services

• MDO Coating Services (Микродуговое оксидирование) Contract coating services applying micro-arc oxidation to customer parts made from aluminum, titanium, and magnesium alloys. Processes parts ranging from 0.5 cm² to 17 m² surface area with coating thickness 5-200 μm. Standard turnaround 1-5 days (3 days standard). Free trial coating available.
• MDO Equipment Supply Design, manufacturing, supply, and commissioning of complete automated MDO production lines for customer facilities. Includes proprietary ARKKOR power supplies developed in-house. Delivery timeline 4-6 months per line.
• Custom MDO Coating Development Development of individual MDO coatings tailored to customer specifications, including electrolyte selection (from proprietary MANEL-W and MANEL-B formulations) and processing mode optimization. Includes testing and validation services.

Quantifiable outcome

• Defect rate reduced to under 1% of coated volume for enterprise customers switching from anodizing
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Tomsk State University (Томский государственный университет)coreStrategic or Co-development Partner · 15 April 2010University partner in joint venture founding. Contributed scientific expertise and research capabilities to support MDO technology development.
• EleSy (ЭлеСи)coreStrategic or Co-development Partner · 15 April 2010Industrial technology company partner in founding the joint venture. Contributed to development of automated MDO production lines.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Magoxid International: German/German-headquartered provider of micro-arc oxidation (MAGOXID) services and equipment for light-metal components. Operates both as contract coater and equipment supplier, mirroring MANEL's three-leg business model.
• Anoplate Corporation: US-based contract coater providing anodizing (including Type II/III), chemical conversion, and other surface treatments on aluminum and titanium. Directly comparable B2B contract-coating model and customer mix (aerospace, defense, medical, electronics).
• Keronite: UK-based pioneer and leading commercial provider of plasma electrolytic oxidation (PEO/MDO) coatings on aluminum, magnesium, and titanium. Closest direct peer to MANEL — same core process, same target metals, similar B2B industrial sales motion.

Broad incumbents

• Bodycote: UK-listed global leader in heat treatment and surface technology services for aerospace, automotive, and industrial customers. Offers contract surface-treatment services including anodizing and specialty coatings — direct adjacency to MANEL's coating-services business at far greater scale.
• Aalberts Surface Technologies: Dutch-listed global surface-treatment services provider offering anodizing, plating, and specialty coatings. Comparable as a broad incumbent serving similar industrial end-markets (aerospace, defense, electronics, automotive).
• Curtiss-Wright Surface Technologies: Surface-treatment services arm of Curtiss-Wright, providing shot peening, plating, anodizing, and coatings to aerospace/defense customers. Highly comparable customer base (defense primes, aviation) and contract-services model.
• HEF Group (HEF IRE): France-headquartered global specialist in surface engineering with PEO/MDO among its broad portfolio of coating, heat-treatment, and tribology services. Comparable as a contract coating services incumbent spanning multiple process technologies.
• SIFCO Applied Surface Concepts: Industrial coating-services provider specializing in selective plating, anodizing, and related surface treatments for aerospace, defense, and industrial markets. Comparable contract-services model and customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manel