Driving Sports

What Driving Sports does

Driving Sports operates Driving Sports TV, a YouTube-based automotive media property positioned as "the original YouTube car show" since 2006. The company produces vehicle review videos and off-road test content covering current-model vehicles (including 2026 Ford Bronco, Volkswagen Tiguan, Toyota RAV4, Mazda CX-30, Audi Q3, Subaru Outback, and Jeep Wrangler), distributed primarily through its YouTube channel and aggregated on the drivingsports.com website across 56 pages of video content. Beyond core video reviews, the company has built three adjacent product modules: a Live Event streaming page for real-time broadcasts, a beta Test Vehicle Data database containing original stickers, pricing, and detailed vehicle specifications, and a Drive Routes feature offering downloadable .GPX track files and location photos from filming locations.

The underlying technology is a conventional WordPress-based website (SiteOrigin theme) with YouTube embedded video galleries and a YouTube Embed Plus Pro plugin for video display. There is no proprietary software platform, no mobile application, and no disclosed API or integrations. Content production relies on traditional video production workflows without disclosed AI/ML tooling.

The business model is entirely free, ad-supported, monetized through YouTube's advertising platform. There is no paid tier, no subscription product, no disclosed sponsorship or brand-deal revenue, and no licensing model. The customer base is consumer car enthusiasts seeking vehicle reviews, off-road testing content, and drive route planning resources. The company is structured as MediaSpigot LLC, operates with 1-10 employees from Kirkland, Washington, and has no disclosed funding, partnerships, or institutional investors.

Name

Driving Sports

Legal name

MediaSpigot LLC

Website

https://drivingsports.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Driving Sports operates Driving Sports TV, a YouTube-based automotive media property (since 2006) producing vehicle reviews and off-road test videos for car enthusiasts. The free, ad-supported channel monetizes through YouTube advertising and is structured under MediaSpigot LLC.

Ownership category

akta.pro rank

Product category

Automotive Video Content

NAICS

Other Spectator Sports (711219)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro industry

PRIMARYHSADAEAG

Performance Analysis & Video Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Automotive video content
• Vehicle review show
• Off-road testing videos
• YouTube car show
• Automotive media

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. YouTube Advertising Revenue: The show monetizes through YouTube's advertising platform, generating revenue from video views and ad placements across their automotive review content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Driving Sports (operating as Driving Sports TV) is a YouTube-based automotive media show that produces vehicle reviews, off-road testing content, and driving adventure videos aimed at car enthusiasts. The show distributes video content through YouTube and a companion website that hosts a searchable test vehicle database, downloadable GPX drive route files, and live event streaming capabilities.

Product overview

Driving Sports TV is a single unified YouTube-based automotive media show (since 2006) offering vehicle reviews and off-road tests. The core product consists of the main TV show with video content distributed via YouTube, supplemented by a Live Event streaming feature. Additional modules include Test Vehicle Data (a searchable vehicle database in beta) and Drive Routes (GPX track downloads with location photos).

Differentiator

Problem solved

Functional benefit

Products and services

• Driving Sports TV A YouTube-based automotive video show featuring vehicle reviews, off-road tests, and automotive lifestyle content for car enthusiasts.
• Test Vehicle Data

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Car and Driver: Established automotive publication with significant YouTube video content covering reviews, comparisons, and editorial; competes for enthusiast mindshare with institutional backing and editorial depth.
• Top Gear: Iconic automotive entertainment brand with extensive video content covering reviews, road trips, and off-road adventures; comparable in content themes (especially off-road testing and drive routes) but vastly larger in scale.
• Edmunds: Long-running vehicle research and review platform with video content and vehicle data comparable to Driving Sports TV's Test Vehicle Data module; overlapping audience of car shoppers and enthusiasts.
• MotorTrend: Major automotive media brand with extensive YouTube presence covering vehicle reviews, comparisons, and automotive entertainment; competes for the same audience with vastly greater resources and production scale.
• AutoTrader: Vehicle marketplace with editorial review content and YouTube presence; overlapping audience of vehicle shoppers and enthusiasts, with broader commercial scope than Driving Sports TV.

Direct peers

• Doug DeMuro: Independent automotive content creator producing quirky vehicle reviews on YouTube; highly comparable in format, audience (car enthusiasts), and solo/lean production model to Driving Sports TV.
• Regular Cars: YouTube automotive review channel focused on everyday and enthusiast vehicle reviews; comparable in format, scale, and audience to Driving Sports TV.
• The Smoking Tire: Long-running automotive review YouTube channel focused on enthusiast vehicle testing and first drives; comparable format and audience overlap with Driving Sports TV.
• Throttle House: YouTube-first automotive review channel featuring in-depth vehicle reviews, comparisons, and track tests; directly comparable in content format, audience, and review-style production.
• Hoovies Garage: Solo automotive YouTube creator producing vehicle reviews, project car content, and off-road adventures; directly comparable in channel format, scale, and enthusiast audience.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/drivingsports
• Xx.com/drivingsports
• Facebookfacebook.com/drivingsports
• LinkedInlinkedin.com/company/driving-sports-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driving Sports