What EXPAI does

EXPAI, operating under the brand SOCOLIVE, is a Vietnamese direct-to-consumer online football streaming platform founded in 2021 and headquartered at 31 Đường số 6, Bình Phú, Ho Chi Minh City. The core product is a web-based live streaming service delivering HD and 4K broadcasts (50-60 FPS) of 1,000+ football matches per month across 30+ international and domestic leagues including the Premier League, UEFA Champions League, La Liga, Serie A, Bundesliga, and V-League. The technical stack is a browser-delivered, multi-device platform (PC, iOS, Android, Smart TV) with optimized server clusters for low-delay streaming and a stated commitment to minimize ad interruptions during key match moments. Around the streaming core, EXPAI has built an integrated ecosystem comprising a Vietnamese-language sports news portal (Tin Tức Thể Thao), a match schedule system (Lịch Thi Đấu) covering 30+ leagues, a real-time livescore tracker, visual league standings (Bảng Xếp Hạng), and a betting odds module (Soi Kèo), supported by a roster of 60+ professional Vietnamese BLV commentators.

The company is privately held with no disclosed venture funding, no native mobile app, and no registration requirement for end users. Its sole disclosed revenue mechanism is affiliate referral commissions from a partnership with the betting platform OkFun (okfunjj.com/aff/11450), embedded throughout the site and surfaced as the dedicated Soi Kèo product. Distribution is entirely organic via SEO for Vietnamese football keywords, content marketing through the in-house blog, social media channels, and word-of-mouth; user acquisition is self-serve, PLG-style web access without accounts.

The company primarily serves Vietnamese football fans seeking free access to live matches and a comprehensive football information ecosystem in Vietnamese, with a secondary persona of community-oriented fans who value BLV commentary and interactive viewing. There is no disclosed customer list, B2B segment, or named institutional user, and the platform does not publish revenue, headcount, or funding data.

Name

EXPAI

Legal name

EXPAI

Website

https://expai.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

EXPAI operates SOCOLIVE, a free Vietnamese-language web platform streaming 1,000+ live football matches per month across 30+ leagues in HD/4K, supported by 60+ BLV commentators and a surrounding ecosystem of news, schedules, livescores, standings, and betting odds. Revenue comes solely from OkFun betting affiliate referrals.

Ownership category

akta.pro rank

Product category

Live Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Live football streaming
• Sports streaming platform
• Live sports broadcasting
• Football match schedule
• Football news portal

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Affiliate Marketing - Betting Partners: The platform embeds affiliate links to betting partners such as OkFun (okfunjj.com), earning referral commissions when users sign up or use their services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EXPAI operates SOCOLIVE, a free, web-based live football streaming platform delivering HD and 4K broadcasts of 1000+ matches monthly across 30+ international and domestic leagues, including Premier League, UEFA Champions League, La Liga, Serie A, Bundesliga, and V-League. The platform is complemented by an integrated ecosystem of football content modules, including real-time livescores, league standings, match schedules, betting odds, and a football news portal, supported by a roster of 60+ Vietnamese-language commentators.

Product overview

SOCOLIVE is a live football streaming platform operated by EXPAI, featuring a unified ecosystem of football content. The core offering is SOCOLIVE TV, a streaming service delivering live football broadcasts in HD to 4K quality with over 60 Vietnamese commentators. This core platform is complemented by dedicated modules: Tin Tức Thể Thao (sports news portal with transfer news, match previews, and reports), Lịch Thi Đấu (match schedule system covering 30+ leagues), Livescore (real-time score tracking), Bảng Xếp Hạng (league standings), and Soi Kèo (betting odds integration). The platform targets Vietnamese football fans seeking free access to live sports content.

Differentiator

Problem solved

Functional benefit

Products and services

• SOCOLIVE TV (Live Football Streaming) Live football streaming platform delivering real-time HD to 4K broadcasts (50-60 FPS, low delay) of 1000+ matches per month across 30+ international and domestic leagues including Premier League, UEFA Champions League, La Liga, Serie A, Bundesliga, and V-League. Features Vietnamese-language commentary from 60+ professional BLV commentators, multi-device support across PC, iOS, Android, and Smart TV, and a commitment to ad-minimized viewing during key match moments. Free to access with no registration required.
• Tin Tức Thể Thao (Sports News Portal) Sports news portal covering domestic and international football stories including transfer news and negotiations, pre-match tactical analysis and odds preview (2-5 days before fixtures), behind-the-scenes club drama and interviews, player injury and form updates, and lifestyle coverage of managers and players. Targets Vietnamese football fans who want comprehensive football journalism alongside live streams.
• Lịch Thi Đấu (Match Schedule System) Daily-updated football match schedule covering 30+ international and domestic leagues including Premier League, La Liga, World Cup, and V-League. Displays league name, round, kickoff time in Vietnam time zone, stadium, and direct links to live streams. Supports filtering by date, league, and bookmarked matches.
• Livescore (Real-time Scores) Real-time score tracking system providing near real-time updates on goals, assists, injuries, yellow and red cards, shots, corners, VAR decisions, and penalties across ongoing football matches. Designed for users who cannot watch full matches but want to follow every key event quickly.
• Bảng Xếp Hạng (League Standings)

Quantifiable outcome

• 1000+ matches broadcast monthly
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• OkFunminorChannel Partner/ Reseller/ DistributorSOCOLIVE embeds affiliate links to OkFun betting platform (okfunjj.com/aff/11450). Users clicking these links and signing up/generating activity may earn commissions for SOCOLIVE. This partnership provides revenue through referral traffic monetization.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DAZN: Global licensed sports streaming platform operating in multiple regions with paid subscriptions. Useful benchmark for the legitimate, rights-holding sports streaming business model SOCOLIVE could potentially evolve into.
• K+ Vietnam: Vietnamese premium satellite and IPTV sports broadcaster holding exclusive rights to Premier League. Operates the licensed, subscription-based model SOCOLIVE's free offering undercuts.
• VTVcab ON: Vietnamese state-affiliated cable and streaming service holding licensed rights to Premier League, La Liga, and Champions League. The incumbent SOCOLIVE most directly displaces in the Vietnamese market.
• FPT Play: Vietnam's largest licensed OTT streaming service from FPT Telecom, with legitimate rights to top European leagues and V-League. Represents the legitimate, paid alternative that SOCOLIVE's free model competes against.

Direct peers

• TrucTiepTV: Vietnamese direct-to-consumer football streaming aggregator offering free live match coverage; competes head-on with SOCOLIVE for the same fan base and SEO keywords.
• 90Phut TV: Long-running Vietnamese unlicensed football streaming site competing with SOCOLIVE on the same keywords, league coverage, and Vietnamese fan segment.
• Cakhia TV: Vietnamese football streaming aggregator serving the same free-stream, multi-league audience as SOCOLIVE, with comparable Vietnamese-language commentary and affiliate-driven revenue.
• XoiLac TV: One of the most-visited Vietnamese pirate football streaming aggregators. Competes directly with SOCOLIVE for the same Vietnamese-language, free-streaming audience and follows a similar betting-affiliate monetization model.
• Mitom TV: Vietnamese free football streaming site that mirrors SOCOLIVE's product offering: live match broadcasts, Vietnamese commentary, multi-league coverage, and betting affiliate monetization.

Others

• Vietnam Professional Football (VPF / V-League): Official organizer of Vietnam's V-League domestic football competition. Provides licensed content that SOCOLIVE redistributes; relevant as a rights holder rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/socolive
• LinkedInlinkedin.com/company/socolive
• Instagraminstagram.com/socolive

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXPAI