NetBid
NetBid is a Hamburg-based online auction house operating across 11 European countries that facilitates B2B buying and selling of used industrial machinery and insolvency-driven asset disposals, generating revenue through transaction commissions on each lot sold.
- Company typePrivate
- Founded1999
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What NetBid does
NetBid (legal entity: NetBid Industrie-Auktionen AG) is a Hamburg-based online auction house founded in 1999 and operating as part of the diversified Angermann Group. The company runs a B2B self-service platform that facilitates the buying and selling of used industrial machinery, equipment, vehicles, and complete production assets across 11 European countries, with a particular specialization in insolvency and distressed-asset auctions. Its core products include Industrial Auctions, Insolvency Auctions, Expert Opinion/valuation services by sworn valuers, a Financing Services module enabling sale-and-leaseback arrangements, Private Treaty Sales for assets unsuited to public bidding, and an Auction Trading service with both online and on-site execution across metalworking, wood, construction, plastics, food, and commercial-vehicle categories. The platform combines real-time online bidding with 360-degree virtual tours, video listings, and free registration, supplemented by direct enterprise support and full project management for complex insolvencies. Revenue is generated primarily through buyer/seller commissions on successful transactions, with typical lot prices ranging from tens of euros (shelving) to €25,000+ (industrial equipment) and bank confirmation required for bids of €5,000 or more. NetBid reports 100,000+ monthly website visitors and 60,000+ annual bids. The company entered a strategic alliance with Ritchie Bros. in November 2025 to jointly address distressed asset sales across Europe.
NetBid firmographics
Firmographics- Name
- NetBid
- Legal name
- NetBid Industrie-Auktionen AG
- Website
- https://netbid.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NetBid is a Hamburg-based online auction house operating across 11 European countries that facilitates B2B buying and selling of used industrial machinery and insolvency-driven asset disposals, generating revenue through transaction commissions on each lot sold.
- Ownership category
- akta.pro rank
NetBid industry classification
Industry- Product category
- Online Industrial Auction Services
- NAICS
- Machinery, Equipment, and Supplies Merchant Wholesalers (4238), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Industrial Machinery & Equipment (5084), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- B2B Liquidation Auctions & Asset Disposition Retail (CRAEAFAG)
- akta.pro secondary industries
- Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Machinery, Equipment & Fixed Asset Appraisal (BPAHANAD), Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
Keywords
Where NetBid is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NetBid business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Auction Commission: NetBid charges commission fees on successful auctions, both from sellers and buyers. The platform facilitates industrial and insolvency auctions with transparent bidding processes. Individual auction items range from hundreds to tens of thousands of euros.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Online auction with buyer and seller premiums |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
NetBid product offering
Product offeringCore offering
NetBid operates an online auction platform for buying and selling used industrial machinery, equipment, vehicles, and complete production assets across Europe. The company specializes in insolvency and bankruptcy auctions, complemented by professional plant and machinery valuation services, sale-and-lease-back financing arrangements, and private treaty sales for assets unsuited to the auction format.
Product overview
NetBid operates as a unified online auction platform with multiple service modules. The core offering consists of Industrial Auctions and Insolvency Auctions for used machinery, vehicles, and industrial assets, supported by Expert Opinion/Rating services for market valuations and Financing services for sale-and-lease-back arrangements. The platform also offers Private Treaty Sales as an alternative channel. NetBid Industrie-Auktionen AG, part of the Angermann Group, has operated since 1999 and combines almost 70 years of industry expertise with online auction technology, attracting over 100,000 monthly visitors and processing 60,000+ annual bids across multiple European countries including Germany, Poland, Spain, Belgium, Portugal, Austria, Switzerland, Czechia, Slovenia, Slovakia, and France.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Auctions
- Insolvency Auctions
- Expert Opinion (Rating)
- Financing Services
- Private Treaty Sales
- Auction Trading
Quantifiable outcome
- Market projected to grow from US$2 billion to US$5.5 billion by 2030 at 18% CAGR
Companies that use NetBid
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
NetBid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NetBid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ritchie Bros.coreStrategic alliance for distressed asset sales in Europe. NetBid and Ritchie Bros. joined forces to optimize asset management and sales across the European market. The partnership combines Ritchie Bros.' global auction capabilities with NetBid's European market expertise and insolvency auction specialization.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NetBid competitors and assessment
Company assessmentBroad incumbents
- Ritchie Bros. Auctioneers: World's largest industrial and heavy-equipment auctioneer with global online and physical auction capabilities. Direct strategic partner of NetBid (Nov 2025 alliance) and the dominant incumbent in industrial asset disposition, making it both a collaborator and the principal competitive benchmark.
- Copart: Global online vehicle auction leader with broader expansion into industrial and heavy equipment. A much larger incumbent adjacent to NetBid's vehicle/equipment disposition lines with significantly greater liquidity.
- Liquidity Services: Public US-listed online marketplace operator (GovDeals, Liquidation.com, AllSurplus) running large-scale online auctions of surplus and returned assets. Comparable online auction platform model for industrial and commercial assets, albeit with US-centric volumes.
Regional players
- BCA Marketplace: European vehicle remarketing auction platform focused primarily on automotive and fleet vehicles. Regional overlap with NetBid's vehicle/equipment auction lots but with different vertical focus (vehicles over industrial machinery).
Direct peers
- Surplex: European-headquartered online auction house specializing in used industrial machinery, plant equipment, and insolvency assets. Closest direct competitor in NetBid's core market, with overlapping seller/buyer base across metalworking, woodworking, and production equipment.
- Hilco Industrial: Global industrial asset disposition firm handling machinery, equipment, and plant liquidation, including insolvency and restructuring mandates. Comparable on valuation-led industrial asset sales, though more North-America-weighted.
- Troostwijk Auctions: Pan-European industrial and commercial asset auctioneer covering machinery, vehicles, and inventory from insolvency and corporate closures. Directly comparable online auction model and European geographic footprint to NetBid.
- Heritage Global Partners: Industrial asset disposition and auction specialist serving bankruptcies, restructurings, and corporate wind-downs. Overlaps with NetBid on insolvency-driven industrial asset sales with online auction capabilities.
- Gordon Brothers: Global advisory and asset disposition firm running industrial and commercial asset valuations, valuations, and liquidation sales. Comparable on insolvency-led asset disposition and valuation-led engagements.
- Apex Auctions: European industrial and commercial online auction house running timed and live online auctions of machinery and business assets, including insolvency cases. Closely comparable model and cross-border European coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NetBid social profiles
Digital presenceNetBid financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetBid leadership team
Management profileNumber of profiles
NetBid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetBid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetBid
What does NetBid do?
NetBid operates an online auction platform for buying and selling used industrial machinery, equipment, vehicles, and complete production assets across Europe. The company specializes in insolvency and bankruptcy auctions, complemented by professional plant and machinery valuation services, sale-and-lease-back financing arrangements, and private treaty sales for assets unsuited to the auction format.
Is NetBid a public or private company?
NetBid is a private company. It is classified as corporate owned and is currently operating.
When was NetBid founded?
NetBid was founded in 1999. It employs 11 to 50 people.
Where is NetBid based?
NetBid is headquartered in Hamburg, Germany, in the Europe region.
How does NetBid make money?
One revenue line is on record: auction Commission.
Who are NetBid's main competitors?
Broad incumbents on record are Ritchie Bros. Auctioneers, Copart and Liquidity Services. BCA Marketplace is listed as a regional player. Direct peers are Surplex, Hilco Industrial, Troostwijk Auctions, Heritage Global Partners, Gordon Brothers and Apex Auctions.
Does NetBid have an API?
No public API is recorded for NetBid.
What industry is NetBid in?
NetBid's product category is Online Industrial Auction Services. Its primary akta.pro industry code is CRAEAFAG, B2B Liquidation Auctions & Asset Disposition Retail, with a secondary code of BPAJAEAG, Bankruptcy, Probate & Estate Property Auctions. Its NAICS code is 4238 and its SIC code is 5084.