What Expolinc does

Expolinc is a Swedish-founded designer, manufacturer, and distributor of portable exhibition display systems, headquartered in Spånga (Stockholm) with regional entities in Germany and the United States. Founded in 1989, the company offers 17 product groups and over 300 articles organized into five categories: modular exhibition stands (Classic Frame, Fabric System, Pop Up Magnetic, Soft Image, Light Frame), roll-ups and banner systems (Roll Up Classic, Roll Up Compact, 4 Screen Classic, Fabric Stand, Light Frame Mini, Magnet Frame), exhibition counters (Case & Counter, Classic Frame Counter, Fold Out Counter, Light Frame Counter, Soft Image Counter, Standard Case), accessories (Brochure Stand, Info Stand, Monitor Stand, Panel Base, Portable Table), and pre-configured trade show booth setups ranging from 9 m² to 88 m². Core technology centres on tool-free modular assembly using magnetic couplings, Silicone Edge Graphic (SEG) fabric mounting, and integrated LED lighting in aluminium profiles; a patented Fabric System enables up to 18 m² of image wall to fit in a single transport box, and the Light Frame Counter carries CE and ETL certifications for European and North American markets.

The company manufactures all products in-house through its wholly-owned subsidiary Skapa Production (established 2022) and sells exclusively through authorized dealers in more than 35 countries, with no direct-to-end-user sales. End customers — professional exhibitors and event marketers across industries such as automotive (Tesla, BMW, Mercedes-Benz), technology (Apple, Google, Microsoft, Adobe, SAP, Siemens, Philips), aviation (Lufthansa), entertainment (Disney), consumer goods (Coca-Cola, Miele), and healthcare (Johnson & Johnson) — access Expolinc hardware through local dealers who handle sales, installation, and after-sales service. Pricing is not publicly disclosed and is set by individual dealers. Marketing is primarily digital, anchored by a multilingual product catalog website (GB, SE, FI, NL, DE, FR, US) and a dealer downloads portal offering SketchUp 3D models, catalogs, and product films. The company holds a registered patent on its Fabric System assembly technology and has received a 'Work of Applied Art' designation from Svensk Form for the Roll Up Classic.

Name

Expolinc

Legal name

Expolinc AB

Website

https://expolinc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Expolinc designs, manufactures, and distributes modular, tool-free portable exhibition display systems (stands, roll-ups, counters, accessories) through an exclusive dealer network in 35+ countries, serving professional exhibitors and event marketers globally.

Ownership category

akta.pro rank

Product category

Exhibition Display Systems

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Exhibition display systems
• Trade show stands
• Portable banner systems
• Modular exhibition hardware
• SEG fabric displays

Headquarters

HQ city

Marengo

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Display Hardware Sales: Expolinc develops and manufactures modular exhibition stands, roll-ups, banner systems, counters, and accessories. All products are sold exclusively through dealers worldwide. The company does not sell directly to end users or provide printing services, focusing solely on hardware systems.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Expolinc designs, manufactures, and distributes modular portable exhibition display systems—including exhibition stands, roll-ups, banner systems, exhibition counters, and accessories—sold exclusively through a global dealer network. The hardware features tool-free assembly, magnetic connections, changeable SEG (Silicone Edge Graphic) fabric prints, and integrated LED lighting, with all products manufactured in-house at the Skapa Production facility.

Product overview

Expolinc develops and sells portable exhibition display systems exclusively through dealers worldwide. Its product portfolio consists of five interconnected product lines: (1) Exhibition Stands — modular, tool-free display walls comprising the Classic Frame, Fabric System, Pop Up Magnetic, Soft Image, and Light Frame (LED backlit); (2) Roll-ups & Banner Systems — portable single-unit displays including Roll Up Classic, 4 Screen Classic, Fabric Stand, Light Frame Mini, Magnet Frame, and Roll Up Compact; (3) Exhibition Counters — functional display counters derived from the stand systems, including Case & Counter, Classic Frame Counter, Fold Out Counter, Light Frame Counter, Soft Image Counter, and Standard Case; (4) Accessories — practical add-ons (Brochure Stand, Info Stand, Monitor Stand, Panel Base, Portable Table) designed to enhance exhibition booths; and (5) Trade show & event configurations — pre-designed modular booth setups from 9 m² to 88 m² using Classic Frame and Light Frame systems. The company positions itself as a global leader in the display hardware space, offering 17 product groups and over 300 articles, with all products manufactured in its own factory (Skapa Production, established 2022).

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Frame A modular, tool-free exhibition stand system with magnetic couplings, fully integrable with the Light Frame system. Features lightweight aluminium construction and is designed for repeated use across trade shows and events.
• Fabric System A versatile, modular fabric wall system that can be configured as straight, curved, or custom shapes. Up to 18 m² of image wall fits in one transport box; graphics are easily replaceable for reuse across events.
• Pop Up Magnetic A pop-up exhibition display with magnetic panel attachment, available in straight, curved, and tower configurations. Tool-free assembly with multiple height and width options for custom trade show setups.
• Soft Image A lightweight, portable fabric display wall that folds out in seconds; the textile graphic stays mounted during transport, minimising wrinkles and enabling rapid setup for frequent exhibitors.
• Light Frame A portable backlit LED light box with built-in LED lighting in the aluminium profiles. Modular design integrates with Classic Frame, offering up to 22 width combinations with tool-free assembly.
• Roll Up Classic An award-winning roll-up banner system recognised as a 'work of applied art' by Svensk Form. Features a wide base for stability, available in five widths, designed for easy transport and rapid setup at events.
• 4 Screen Classic A cost-effective multi-panel banner system with seven width options and near-invisible profiles. Setup takes under one minute; a weighted pole ensures stability for trade show and campaign use.
• Fabric Stand A double-sided, freestanding fabric banner system in a standard 1×2 metre format. Offers two base options (flat base or double-sided feet) and is suitable for showrooms, retail, and trade show environments.
• Light Frame Mini A compact, portable LED light box for SEG fabric prints, available in single or double-sided versions. Standard size 1000×2000 mm with optional extension profile to 2340 mm height; plug-and-play assembly.
• Magnet Frame A double-sided banner system for rollable panels using magnetic attachment. Assembles with an Allen key; images are secured by magnets for fast swap-out. Suitable for retail, showrooms, and trade shows.
• Roll Up Compact A streamlined roll-up with rounded corners for easy handling and a telescopic pole for adjustable banner height. Features a patented top profile lock and pre-mounted magnetic end caps for tool-free image installation.
• Case & Counter A spacious transport box that converts into a display counter in one minute. Features internal shelving and the ability to connect two units with a shared top plate; designed to transport an entire exhibition booth.
• Classic Frame Counter A stable exhibition counter using magnetic couplings for tool-free assembly. Part of the Classic Frame family; available in 1 m or 2 m widths with an internal shelf for marketing materials.
• Fold Out Counter A folding exhibition counter with pre-mounted SEG fabric graphics and an internal shelf. Converts from bag to full counter in seconds; available in a lockable version for secure storage.
• Light Frame Counter A backlit LED exhibition counter with world-class light quality and plug-and-play technology. CE and ETL certified; lightweight, portable, and tool-free with an internal shelf. Available in a lockable version.
• Soft Image Counter A lightweight counter using fabric graphics attached with hook-and-loop tape for a smooth, wrinkle-free surface. Quick assembly; fabric stays mounted during transport. Internal shelf included.
• Standard Case A durable transport case that doubles as an exhibition counter by adding a graphic panel and top plate. Features a steel wheel housing with sealed bearings and strong metal locks; available in Standard Case and XL sizes.
• Brochure Stand A foldable brochure holder for displaying printed marketing materials at trade shows. Features durable, scratch-resistant transparent pockets; folds up with brochures inside for transport in a padded or hard case.
• Info Stand A stable, single- or double-sided information display stand for signage, menus, or directions. Features rubber feet for stability; suitable for trade shows, showrooms, and public environments.
• Monitor Stand A monitor display stand supporting screens up to 15 kg (approx. 55 inches). Compatible with Classic Frame, Light Frame, Fabric System, Pop Up Magnetic, and Fabric Stand; adjustable suspension fits most screen sizes.
• Panel Base A floor stand for rigid signage and cardboard cutouts up to 19 mm thick (26 mm for Panel Base 1220). No drilling required; rubber feet protect floors and create a floating appearance.
• Portable Table A portable table offering two heights (standing and seated) in a single unit. Weighs 10 kg and collapses into a compact bag; suitable for customer meetings, product displays, and refreshment breaks at trade shows.
• Trade Show & Event Configurations Pre-configured modular trade show booth setups ranging from compact 9 m² to large 88 m² configurations. Built using Classic Frame and Light Frame systems with optional storage rooms and backlit frames; marketed as easy to transport and quick to set up.

Quantifiable outcome

• Tool-free assembly enables setup in minutes vs hours
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Modul-System: Swiss manufacturer of modular exhibition systems including frames, counters, and lighting. Comparable product breadth to Expolinc across exhibition stands, roll-ups, and counters, sold through European dealer networks.
• Moss Inc. US-based exhibit and event solutions provider offering modular hardware, fabric graphics, and integrated services. Comparable product categories (modular frames, SEG fabric, counters) with broader service offering than Expolinc's hardware-only model.
• Octanorm: German pioneer of modular aluminum profile systems for exhibition and shopfitting. Long-established direct competitor in the trade show booth hardware category, distributing through a global partner network.
• Aluvision: Belgian maker of modular frame systems and SEG fabric displays for exhibitions and events. Competes head-to-head with Expolinc in the modular aluminum frame category with similar dealer/distributor-led go-to-market.
• beMatrix: Belgian manufacturer of modular aluminum frame systems with tool-free assembly for trade show booths. Closest direct competitor to Expolinc's Classic Frame and Fabric System, serving a global dealer network with similar patented frame technology.
• Syma System: Swiss manufacturer of modular exhibition systems and custom-built booths. Competes with Expolinc on modular hardware for trade shows and corporate events, with comparable tool-free assembly and SEG graphic technology.
• Skyline Exhibits: US-based designer and manufacturer of custom and modular exhibits for trade shows. Comparable to Expolinc on modular hardware design but adds integrated design and I&D services, positioning it as a more full-service alternative.
• T3 Expo: US-based trade show and event services company providing modular exhibit hardware, installation, and dismantling. Competes with Expolinc for North American trade show booth hardware sales, though with a more service-integrated model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/expolinc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expolinc