ASA Innovation

What ASA Innovation does

ASA Innovation (legal entity: asa technology Produktions- und Vertriebs GmbH) is a family-owned, Vienna-headquartered industrial manufacturer founded in 1980 that designs and produces thermal management systems, connection technology, and fluid controls for mobile and stationary hydraulic applications. Its three product pillars — thermal systems (oil/air, oil/water, plate, shell-tube, and ECO-Plus electronic coolers), connection technology (butterfly valves, multi-axial vibration dampers, compensators, suction line components), and fluid controls (gerotor oil pumps and brushless centrifugal water pumps) — serve hydraulic machinery, electric vehicle battery and power-electronics cooling, renewable energy generation, assembly technology, and HVAC markets.

The company's core technology stack is rooted in conventional mechanical and thermal engineering rather than software: it operates in-house FE analysis, heat-management simulation software, wind tunnel and vibration/pulsation test rigs, salt spray chambers, and 3D printing for rapid prototyping. Differentiated IP includes a patented Multi-Axial Vibration Damper rated to absorb up to 30 kN of shear force and the H-Cube modular tank-filter-cooler system. Manufacturing is anchored in Austria with production in Suzhou, China, supplemented by direct sales and engineering-support subsidiaries in the US, Brazil, Australia, and India.

ASA generates revenue almost entirely through B2B hardware sales priced via custom quotes rather than public price lists, sold through direct enterprise field sales with regional engineering consultation. Customer mix is split across five use-case verticals (e-mobility, energy generation, hydraulics, assembly technology, building services/HVAC), and the multilingual digital footprint (EN/DE/FR/IT/ES/US) functions primarily as a top-of-funnel technical content channel feeding bottom-of-funnel direct engineering engagement. Quality and compliance are certified to ISO 9001, ISO 14001, and ISO 45001 across all locations.

Name

ASA Innovation

Legal name

asa technology Produktions- und Vertriebs GmbH

Website

https://asa-innovation.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

ASA Innovation is a Vienna-based, family-owned industrial manufacturer founded in 1980 that produces thermal management, connection, and fluid-control components for hydraulic, EV-cooling, renewable energy, and HVAC customers worldwide through six-country direct sales.

Ownership category

akta.pro rank

Product category

Industrial Hydraulic Components

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Fluid Power Valve and Hose Fitting Manufacturing (332912), Fluid Power Pump and Motor Manufacturing (333996), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)

akta.pro secondary industries

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF), Commercial Vehicle Cooling, HVAC & Thermal Management Manufacturing (IMACABAN), Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH)

Keywords

• Industrial thermal management
• Hydraulic cooling systems
• Heat exchangers
• Butterfly valves
• Vibration dampers

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Thermal Systems: Sale of heat exchangers including oil/air coolers, oil/water coolers, offline coolers, and ECO-Plus heat exchangers for mobile and stationary applications. Products include Standard Range, Tank-Filter-Cooler Range (H-Cube), Special Range (W-Line anti-corrosion, H-Protect high protection), Shell-Tube ST-Series, Plate heat exchangers B-Line.
2. Connection Technology: Sale of butterfly valves (cast iron, aluminum, stainless steel), suction line components, vibration dampers, and compensators for hydraulic systems.
3. Fluid Controls: Sale of gerotor oil pumps (Gero 1, Gero 2) and centrifugal water pumps for mobile and stationary hydraulic applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ASA Innovation manufactures and sells thermal management, connection technology, and fluid control products for hydraulic applications. Its portfolio includes heat exchangers, butterfly valves, vibration dampers, and related hydraulic components designed for industrial machinery and equipment manufacturers. The company serves B2B customers worldwide through its Vienna headquarters and global regional offices.

Product overview

ASA Innovation is a technology provider and manufacturer of thermal management, connection technology, and fluid control products for mobile and stationary hydraulic applications. The product portfolio consists of three main categories: (1) Thermal Systems including oil/air coolers (H-Cube modular tank-filter-cooler systems, ECO-exchanger FT 11, W-Line anti-corrosion coolers, H-Protect protected coolers), oil/water coolers (Shell-Tube ST-Series, B-Line plate heat exchangers), offline coolers (CC-Line), MC-Series multi-function engine coolers, and ECO-Plus (E-loop) heat exchangers for electronic cooling; (2) Connection Technology including butterfly valves (cast iron, aluminium, stainless steel), vibration dampers (Multi Axle series up to 30kN), high pressure compensators, suction line components, and strainer adapters; (3) Fluid Controls including Gerotor oil pumps (Gero 1 and Gero 2 generation) and centrifugal water pumps (ABPW series with 12V/24V brushless DC motors). The products serve markets including E-mobility (battery/E-motor/power electronics cooling), energy generation, hydraulics, assembly technology, and building technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Heat Exchangers for Hydraulic Systems

Quantifiable outcome

• Vibration damper absorbs up to 30kN with true shear force loading
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Mahle: Global automotive supplier with a large thermal management business covering battery cooling, e-motor cooling, and power electronics — directly competing with ASA's ECO-Plus and ABPW product lines in EV applications, but at much greater scale and with broader OEM relationships.
• Bosch Rexroth: Leading global supplier of hydraulic and drive technology — competes with ASA in hydraulic system cooling, valves, and pumps for mobile and stationary applications, with deep integration into major OEMs.
• Modine Manufacturing: US-based thermal management specialist serving automotive, commercial vehicle, and industrial markets. Overlaps with ASA's oil/air and oil/water cooler portfolio and is actively expanding into EV battery cooling, making it a direct competitor in e-mobility.
• Parker Hannifin: Global motion and control technologies giant with extensive hydraulic filtration, cooling, valve, and pump portfolios — overlapping with multiple ASA product lines but competing from a position of vastly greater scale and global reach.
• Dana Incorporated: US-based supplier of thermal management, sealing, and drivetrain solutions for automotive and commercial vehicle markets — comparable to ASA's EV cooling and commercial vehicle thermal management positioning, though at significantly larger scale.

Direct peers

• AKG Group: German manufacturer of heat exchangers and radiators for mobile machinery, commercial vehicles, and stationary applications — closely matching ASA's hydraulic oil cooler and engine cooling portfolio with a comparable customer base.
• API Heat Transfer: Specialist manufacturer of heat exchangers including shell-and-tube and plate designs — directly comparable to ASA's ST-Series and B-Line plate heat exchanger offerings for industrial and process applications.
• Bowman (EJ Bowman): UK-based manufacturer of heat exchangers, oil coolers, and radiators for industrial, marine, and engine applications. Comparable to ASA as a specialist in compact thermal management for OEM customers.
• HAWE Hydraulik: German mid-sized manufacturer of hydraulic components including pumps, valves, and accessories. Comparable to ASA as a European mittelstand hydraulic specialist with similar customer base in mobile machinery and industrial applications.
• HYDAC International: Global specialist in hydraulic fluid technology — heat exchangers, valves, accumulators, filters, and dampers — directly overlapping ASA's Thermal Systems, Connection Technology, and Fluid Controls portfolios for mobile and stationary hydraulic applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asa-innovation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASA Innovation