Our Health

Name

Our Health

Legal name

Our Health

Website

https://ourhealth.co.za

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Health Supplements Retail

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)

akta.pro primary industry

Health & Wellness (Vitamins, Supplements, OTC) DTC (CRAFACAC)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Multivitamins & Daily Packs (CRADAGAC)

Keywords

• Health supplements
• Nutritional supplements
• Wellness products
• Herbal supplements
• Online supplements retailer

Headquarters

HQ city

Port Shepstone

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of health supplements through the company's Shopify-powered e-commerce website. Customers browse product categories, add items to cart, and complete purchases online with nationwide South African delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Our Health is a South African direct-to-consumer e-commerce retailer that sells a curated catalogue of health and wellness supplements through its Shopify-powered website (ourhealth.co.za). The company distributes third-party branded supplement lines including Sportron, Swissgarde, Healthgarde, doTERRA and Forever Living, offering products for kids nutrition, bone and heart wellness, digestive health, mental fitness, immunity and age-specific (40+) needs, with nationwide delivery throughout South Africa.

Product overview

Our Health is a South African online health supplement retailer operating on the Shopify e-commerce platform. The company offers a diverse portfolio of health supplements and wellness products organized into collections including Kids Nutrition, Bone & Heart Wellness, Digestive Wellness, Mental Wellness, Immunity Builders, Multi Vitamins, Speciality Wellness (MEDI-HERBS), and Specials. Products are sourced from various brands including Sportron, Swissgarde, Healthgarde, doTERRA, and Forever Living. The product lineup includes liquid supplements (Energiser Matrix, Respitron Syrup, Phytogard juice, Omegatone Syrup), capsules and tablets (Liverplex, Energard, Gentron, Ultrafard Forte), probiotic formulas (PRO B-9), topical remedies (MediHerbs Camphor Cure, Bio-Vapour Rub), and personal care items (deodorant, lip balm). Many products feature traditional herbal ingredients such as Buchu, Sutherlandia, Moringa, Ginseng, and various botanical extracts, reflecting a focus on natural and herbal health solutions.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Vitacost: US-based DTC supplement and wellness e-commerce retailer with multi-brand assortment and value pricing—comparable business model and product structure, useful for international benchmark.
• Faithful to Nature: Leading South African online retailer specializing in natural, organic, and health products including supplements—directly comparable in DTC e-commerce motion and product categories.
• Wellness Warehouse: South African health and wellness retailer operating both physical stores and e-commerce, selling supplements, vitamins, and natural health products to a similar South African consumer base.

Broad incumbents

• Takealot: South Africa's largest general e-commerce marketplace. Sells third-party supplement brands alongside many other product categories, providing a price-discovery channel for similar SKUs.
• Dis-Chem: Major South African pharmacy chain with nationwide footprint and a growing online supplement offering—competes on convenience, price, and brand trust.
• Holland & Barrett: Global health and wellness retailer with strong supplement assortment online; its international e-commerce site sets the UX and assortment benchmark against which South African DTC supplement retailers compete.
• Clicks: Largest South African pharmacy-led health and beauty retailer with extensive supplement assortment online and in-store; competes for overlapping supplement basket.

Emerging players

• iHerb: Global DTC supplement e-commerce platform shipping internationally including South Africa; competes for the same supplement shopper with broader catalog and lower price benchmarks.

Others

• doTERRA: Supplier and MLM distributor of essential oils and wellness products; Our Health carries doTERRA SKUs, and doTERRA's direct-selling model overlaps with the same end consumer.
• Forever Living: Supplier and MLM distributor of aloe-based and nutritional products; Our Health lists Forever Living SKUs, and the two compete for similar South African wellness buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Health