Ankle & Foot Associates

What Ankle & Foot Associates does

Ankle & Foot Associates, LLC is a privately-held podiatry practice headquartered in Waycross, Georgia, operating 11 clinical locations across Southeast Georgia, South Carolina, and Florida. Founded in 1998, the practice delivers comprehensive foot and ankle care — including diabetic foot care, wound care, bunion and hammertoe surgery, sports medicine, pediatric podiatry, and fall-prevention services — to a general patient population with a dedicated emphasis on diabetic patients at risk for foot complications.

The practice's clinical infrastructure centers on board-qualified or board-certified podiatrists (all physicians hold credentials from the American Board of Foot and Ankle Surgery or the American Board of Podiatric Medicine) supported by a postgraduate surgical fellowship directed by Lee M. Hlad, DPM, FACFAS. Every office is equipped with digital X-ray, and select sites offer advanced device-based technologies including Lapiplasty 3D bunion correction (the practice is the only site trained for the procedure in South Georgia), PinPointe FootLaser for toenail fungus, MLS laser therapy for pain management, Swift microwave wart treatment, UltraMIST ultrasound wound care, and weight-bearing 3D CT imaging. On-site Vionic and diabetic shoe retail is offered at multiple locations, and telehealth visits supplement in-person encounters.

Revenue is generated primarily through professional services rendered to patients and billed under a broad commercial, Medicare, and Medicaid payor mix (Aetna, BCBS, Cigna, Humana, United Healthcare, Medicare, Medicaid, Tricare, and others), with incremental retail revenue from specialized footwear sales. The practice operates a direct-to-consumer go-to-market model, acquiring patients through insurance participation, referral networks, search-optimized condition and service web pages, and its multi-state physical footprint, with no disclosed external investors, parent company, or acquisition activity.

Name

Ankle & Foot Associates

Legal name

Ankle & Foot Associates, LLC

Website

https://anklesandfeet.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Ankle & Foot Associates is a private, multi-location podiatry practice operating 11 offices across Southeast Georgia, South Carolina, and Florida, delivering foot and ankle care, diabetic foot services, and advanced surgical procedures to a general patient population, with revenue from insurance-billed professional services and on-site footwear sales.

Ownership category

akta.pro rank

Product category

Podiatry Services

NAICS

Offices of Podiatrists (621391), Shoe Retailers (458210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Foot & Ankle (HLAKALAG)

akta.pro secondary industries

Podiatry & Foot/Ankle Surgery Centers (HLAFAIAL), Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• Podiatric medical care
• Foot and ankle surgery
• Diabetic foot care
• Wound care services
• Orthotic footwear

Headquarters

HQ city

Waycross

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Patient Care Services: Revenue generated from podiatric medical services including consultations, treatments, surgeries, and procedures for foot and ankle conditions. Services covered by most insurance plans including Medicare, Medicaid, and private insurers.
2. Medical Products (Vionic Shoes): Sale of specialized footwear including Vionic shoes with proper support and orthotic-compatible designs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ankle & Foot Associates is a multi-location podiatry practice providing medical, surgical, and rehabilitative care for foot and ankle conditions in patients of all ages. The core service line spans routine podiatric care, diabetic foot management, wound care, pediatric and adult foot care, surgical corrections, and ancillary products such as diabetic footwear and Vionic retail shoes.

Differentiator

Problem solved

Functional benefit

Products and services

• Bunion Surgery with Lapiplasty 3D bunion correction surgical procedure using Lapiplasty technology for adult patients with structural bunion deformities.
• Wart Treatment with Swift In-office microwave-based wart treatment for patients with plantar or foot warts.
• Diabetic Foot Care Specialized medical care for diabetic patients including routine monitoring, risk assessment, and preventive foot care.
• Wound Care Advanced wound management services including UltraMIST therapy for diabetic ulcers and chronic wounds.
• Total Ankle Replacement Surgical ankle replacement procedure for patients with severe ankle arthritis or joint damage.
• Surgical Corrections of Foot Disorders Reconstructive surgical procedures for foot deformities and structural abnormalities.
• PinPointe FootLaser Treatment Laser treatment for toenail fungus (onychomycosis) in adult and diabetic patients.
• MLS Laser Therapy Multi-Wave Locked System laser therapy for pain management, inflammation, and accelerated healing.
• Moore Balance Brace Custom ankle-foot orthotic brace for balance and fall prevention in at-risk patients.
• Diabetic Shoe Program Prescription and fitting of diabetic footwear and inserts to support diabetic foot health.
• Vionic Shoe Store Retail offering of Vionic supportive and orthotic footwear sold at practice locations.
• Adult Podiatry Care General medical and preventive foot care services for adult patients.
• Pediatric Foot Care Foot care services for pediatric patients including developmental and structural assessments.
• 3D Weight Bearing CT Imaging In-office advanced imaging service using weight-bearing 3D CT for accurate diagnosis of foot and ankle conditions.

Quantifiable outcome

• 90% of plantar fasciitis patients respond well to conservative therapies
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HCA Healthcare: National for-profit hospital and ambulatory care operator with significant presence in Florida and Georgia. Comparable as a broad healthcare-services incumbent competing for outpatient specialty volume in the same geographies.
• AdventHealth: Large non-profit health system with hospital and outpatient footprint across the Southeast US, including Florida and Georgia. Relevant as a broader incumbent in the same regional healthcare market where Ankle & Foot operates.

Others

• Vionic Group: Comfort and orthopedic footwear brand. Ankle & Foot Associates retails Vionic shoes in-clinic and is a customer/channel partner, making Vionic an adjacent ecosystem participant rather than a direct competitor.
• Dr. Scholl's: Mass-market foot care products and orthotic insoles brand. Not a direct service competitor, but the leading consumer-facing brand in the foot wellness category that Ankle & Foot Associates operates in.

Direct peers

• Foot & Ankle Specialists of the Mid-Atlantic (FASMA): Multi-site podiatry group serving the Mid-Atlantic with offices across Maryland, Virginia, DC, and Pennsylvania. Directly comparable as a regionally clustered podiatry platform offering surgical, diabetic, and conservative foot and ankle care.
• Weil Foot & Ankle Institute: Large multi-location podiatric medicine and surgery group in the Midwest with board-certified DPMs and a broad service offering (bunions, heel pain, diabetic care, surgery). Closely comparable in operating model, physician staffing, and advanced treatment capability.
• US Foot & Ankle Specialists: Multi-state podiatry practice group operating across the Southeast and Mid-Atlantic with a similar multi-site, board-certified physician model. Directly comparable in service mix, geographic clustering, and growth-by-acquisition strategy.

Regional players

• Atlanta Podiatry Group: Podiatry practice serving metro Atlanta with board-certified DPMs and surgical/diabetic services. Comparable as a Southeast-based regional peer in clinical scope, though concentrated in a single metro market rather than multi-state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AnklesAndFeet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ankle & Foot Associates