Idea Group

What Idea Group does

Idea Group is a Finnish B2B marketing communications agency formed in summer 2021 through the merger of communications agency Telegraafi (Oy) and event planning company Tapahtumallinen (Oy), which continue to operate as wholly-owned subsidiaries under their original brands. Headquartered in Turku with a satellite office in Helsinki, the firm employs over 30 professionals organized into three integrated service lines: Communications Services (customer/stakeholder communication, crisis communication, media relations, financial and investor relations, sustainability communication, recruitment communication); Event Production Services (corporate events, international offsites, hybrid/virtual events, trade shows, product launches); and Marketing Services (branding, audits, digital and print advertising, content strategy and production, websites, visual identity). Supporting service lines include internal training (Idea Academy), external Valmennukset coaching, and event carbon footprint calculation via partner Third Rock. The firm is led by CEO Sanni Rostedt.

The company's revenue model is professional services billing under monthly retainer arrangements with enterprise clients (notably Schneider Electric Finland since 2019) combined with project-based engagements. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and direct, with new business generated through inbound RFQ web forms, referrals from existing enterprise clients (e.g., FCS Finland), and account management by named Account Directors (Anna Koivisto, Laura Koivisto). The primary customer base is Finnish and international B2B companies spanning energy/technology (Schneider Electric), aviation (FCS Finland), mining (Sandvik), IT/consulting (Knowit), sustainability software (One Click LCA), consumer audio/telecom (Jabra), and travel industry associations (SMAL); client deliverables span media relations, brand books, multi-location corporate events, and international offsites in 30+ countries.

Idea Group is privately held, with no disclosed external funding, no parent company, and no public listing. Strategic positioning combines the integration of communications and event disciplines under one roof (uncommon in Finland), deep inherited expertise in IR/financial communications (20+ years) and international offsites (15 years), and a culture reinforced by ~70 hours/year of internal Idea Academy training. Geographic scope is primarily Finland with selected international project-based work, supported by memberships in Eurocom, Hansel, and Tapahtumateollisuus. The firm is not a technology company: there is no proprietary platform, no AI/ML capability disclosed, and no API or SDK products.

Name

Idea Group

Legal name

Idea Group -yhtiöt

Website

https://ideagroup.fi

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Idea Group is a Finnish B2B marketing communications and event production agency, formed in 2021 via merger, employing 30+ professionals across Turku and Helsinki. It serves Finnish and international enterprises with integrated communications, marketing, and event management services under retainer and project-based engagements.

Ownership category

akta.pro rank

Product category

Marketing Communications and Event Management Services

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

B2B/ABM Creative Agencies (MPAAAAAI), Industry-Specific B2B Trade Show Organizers (THAHABAB), Corporate Team-Building & Offsite Services (HSACADAF)

Keywords

• Corporate communications services
• Event management services
• Marketing strategy services
• Crisis communication consulting
• Brand development services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communications Services: Fees for professional communications consulting, media relations, content production, translation, crisis communication, and recruitment communication. Often delivered under monthly retainer agreements with Finnish and international B2B clients.
2. Event Management Services: Fees for planning, organizing, and producing corporate events, trade shows, product launches, international offsites, and hybrid/virtual events. Revenue generated on a per-project or retainer basis.
3. Marketing Services: Fees for marketing strategy, branding, brand books, visual identity, social media services, audits, and website production. Can be bundled with communications or event mandates.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Idea Group is a Finnish marketing communications agency that delivers integrated corporate communications, marketing, and event management services to B2B clients in Finland and internationally. The firm bundles strategic communications consulting, content production, media relations, branding, and full-service event production (including international offsites, trade shows, hybrid events, and product launches) under monthly retainer or project-based engagements. It also offers external training/coaching and carbon footprint calculation for events.

Product overview

Idea Group is a Finnish marketing communications agency formed in summer 2021 through the merger of Telegraafi (communications agency) and Tapahtumallinen (event planning company). The company operates as a unified agency offering three interconnected core service lines: Viestintäpalvelut (Communications Services), Tapahtumatuotanto (Event Production Services), and Markkinointipalvelut (Marketing Services). The three core pillars are supported by supplementary offerings including Idea Akatemia (internal training), external Valmennukset (coaching/training), hiilijalanjäljen laskenta (carbon footprint calculation), vastuullisuusviestintä (sustainability communication), and rekrytointiviestintä (recruitment communication). Idea Group positions the combination of strategic communications expertise with event production as its unique differentiator, enabling it to offer integrated solutions that neither discipline could provide independently.

Differentiator

Problem solved

Functional benefit

Brands

• Idea Academy: Internal training and development concept offering sessions 2-3 times per month, approximately 70 hours annually of professional development for employees.

Products and services

• Viestintäpalvelut (Communications Services) Comprehensive corporate communications services for B2B clients, including customer and stakeholder communication, international communication, crisis and change communication, media relations and monitoring, recruitment communication, internal communication, social media management, financial and investor relations communication, sustainability communication, and communication strategy and planning.
• Tapahtumatuotanto (Event Production Services) Full-service event management for organizations, covering customer and stakeholder events, personnel celebrations, hybrid and virtual events, consumer and public events, trade show planning and execution, PR and launch events, international offsites, and product distribution and promotional events.
• Markkinointipalvelut (Marketing Services) Marketing services including expert branding, marketing audits, digital and print advertising, content strategies and planning, content production and copywriting, event marketing and visuals, website production, and visual design and corporate identity.
• Valmennukset (Training and Coaching Services) External training and coaching services organized into three categories — communication coaching, marketing training, and event production coaching — designed to build client competencies in-house.
• Hiilijalanjäljen laskenta (Carbon Footprint Calculation Service) Service that calculates the carbon footprint of events and corporate operations to help clients make environmentally conscious decisions, measure emissions, and reduce environmental impact.

Quantifiable outcome

• Carbon footprint of a hybrid event was 1,076 kg CO2e, and 23 kg CO2e per participant. Climate compensation cost was 150 euros.
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• HanselminorStrategic or Co-development PartnerHansel is a Finnish public procurement company. Idea Group is listed as a network/certificate holder on the Hansel cooperative, suggesting participation in public sector procurement frameworks.
• EurocomminorStrategic or Co-development PartnerEuropean communications network/association. Idea Group is listed as a member, indicating affiliation with a broader European communications network.
• Tapahtumateollisuus (Event Industry Finland)minorStrategic or Co-development PartnerThe Finnish Event Industry association. Idea Group is a member and holds the Check safety mark for safe events, demonstrating compliance with industry safety standards.
• Third RockminorStrategic or Co-development PartnerSustainability consulting firm specializing in carbon footprint calculations. Assisted Idea Group in calculating the carbon footprint of its events and the organization's annual emissions.
• Kataja EventsminorImplementation/ SI/ Consulting PartnerEvent infrastructure partner. Mounted the pavilion structure at Sandvik Turku site for the client days event.
• Local operators abroad (multiple countries)minorImplementation/ SI/ Consulting PartnerIdea Group maintains trusted local partners in numerous countries for arranging international offsites and corporate events abroad, with extensive local connections and experience.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Miltton: Miltton is a Finnish integrated communications, marketing, and influence agency with offices in Helsinki and other Nordic cities, offering communications consulting, brand work, content, and events. It is the closest direct competitor to Idea Group in terms of integrated comms-and-events positioning in the Finnish market.
• Hasan & Co: Hasan & Co is a Helsinki-based creative and brand agency with a strong B2B and Nordic client base, offering brand strategy, creative campaigns, and content. It overlaps directly with Idea Group's marketing and brand-book services.
• Rud Pedersen: Rud Pedersen is a Nordic public affairs and communications consultancy with offices across the Nordics and Baltics, serving corporate and institutional clients. It competes with Idea Group for corporate communications, public affairs, and event-driven stakeholder engagements.
• Kreab: Kreab is a Stockholm-headquartered Nordic communications and public affairs consultancy with broad Nordic/European coverage, serving corporate and financial clients. It is comparable to Idea Group's IR/financial communications and stakeholder event offerings.
• Kurio: Kurio is a Finnish brand, marketing and communications agency serving B2B and B2C clients across the Nordics. It competes directly with Idea Group for mid-to-large enterprise brand and marketing mandates in Finland.

Broad incumbents

• Edelman Finland: Edelman runs a Finnish practice within its global PR and brand-marketing network, serving multinational clients on communications, brand, and corporate marketing. As a global holdco with deep resources, it overlaps with Idea Group's enterprise communications and brand mandates.
• TBWA\Hakuhodo Finland: TBWA operates a full-service creative agency network in Helsinki covering advertising, brand, and content for Finnish and Nordic clients. It overlaps with Idea Group's marketing and creative service offerings for mid- and large-cap accounts.
• Burson (Finnish operations): Burson is a global communications firm with a Nordic/Finnish presence, providing corporate communications, public affairs, and content services. As a larger global holdco, it competes with Idea Group for the same enterprise-level B2B communications mandates.
• Hill & Knowlton Finland: Hill & Knowlton operates a Helsinki office as part of its global communications network, providing media relations, crisis communications, and content for large enterprise clients. It is a larger incumbent competing for the same enterprise communications retainers as Idea Group.
• McCann Worldgroup Finland: McCann's Helsinki office delivers advertising, brand strategy, and content services via a global network, serving B2B and consumer clients. It competes with Idea Group for Finnish marketing and brand mandates at the larger enterprise level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ideagroupfi
• LinkedInlinkedin.com/company/ideagroupfi
• Instagraminstagram.com/ideagroupfi

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Idea Group