Midwives College of Utah

What Midwives College of Utah does

Midwives College of Utah (MCU) is a non-profit, distance education institution founded in 1980 (originally as the Utah School of Midwifery) and headquartered in Salt Lake City, Utah. It is one of the oldest and largest direct-entry (out-of-hospital) midwifery programs in the U.S., accredited by the Midwifery Education Accreditation Council (MEAC) and approved by the U.S. Secretary of Education, with NC-SARA authorization enabling multi-state distance education. MCU serves students nationwide (34 states + DC plus select Canadian applicants) through two degree programs — a Bachelor of Science in Midwifery (BSM) for aspiring Certified Professional Midwives (CPMs) and a Master of Science in Midwifery (MSM) for practicing midwives pursuing leadership in research, policy, outreach, or education — supplemented by a CPM-to-BSM accelerated pathway and the Academy of Continuing Education (ACE) for CEU-bearing courses.

The operating model is built on a dual online-and-clinical architecture. Academic coursework is delivered remotely via Canvas LMS, with student records and admissions applications managed through Populiweb and supplementary administrative workflows running on Google Forms. Clinical training is coordinated through a distributed network of volunteer preceptors (practicing midwives) who train students one-on-one in their home communities, with optional on-campus learning intensives. E-commerce for the Swag Store runs on Square, and the institution integrates Title IV federal financial aid, payment plans, and a philanthropic scholarship program (Briana Blackwelder Equal Access Scholarship Fund, established 2012) into its student financing stack.

MCU generates revenue primarily through per-trimester tuition for degree programs (the largest stream), with secondary contributions from continuing education course fees, Swag Store merchandise (proceeds fund scholarships), and donor gifts/philanthropic partnerships. The institution has 51-100 employees and serves roughly 225 degree-seeking students at any given time, reporting a 100% NARM exam pass rate over the last four years and 81% of graduates working as midwives. MCU is governed by a Board of Directors with Megan Koontz serving as President following Whitney Mesyef's April 2025 retirement.

Name

Midwives College of Utah

Legal name

Midwives College of Utah

Website

https://midwifery.edu

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Midwives College of Utah is a non-profit distance education institution, founded in 1980 and based in Salt Lake City, offering MEAC-accredited BSM and MSM degree programs for aspiring and practicing Certified Professional Midwives across 34+ U.S. states. The college delivers coursework online via Canvas LMS and coordinates clinical training through a distributed preceptor network.

Ownership category

akta.pro rank

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Schools of Nursing (EDAHAGAC)

akta.pro secondary industries

Midwifery & Birth Centers (HLAFAJAC), Workforce & Career Transition Noncredit Programs (EDAAAEAC), Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

Keywords

• Midwifery education
• Distance learning
• Baccalaureate midwifery
• Graduate midwifery
• Continuing education

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Revenue model

1. Tuition and Academic Fees: Degree programs (BSM and MSM) with per-trimester tuition. Federal financial aid available including Title IV funding. Manageable payment options offered.
2. Continuing Education: Non-degree seeking students can enroll in individual courses for continuing education credits (CEUs).
3. Swag Store: Apparel, accessories, drinkware, and educational supplies sold through online store. Proceeds support the Briana Blackwelder Equal Access Scholarship Fund.
4. Donations and Philanthropy: Donor gifts including strategic philanthropy partnerships that enhance student success. Power of Strategic Philanthropy initiative mentioned.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Midwives College of Utah is a private, non-profit distance education college founded in 1980 in Salt Lake City, Utah. It confers a Bachelor of Science in Midwifery (BSM) and a Master of Science in Midwifery (MSM), along with a CPM-to-BSM bridge pathway, and operates an Academy of Continuing Education for practicing midwives. Programs are accredited by MEAC and approved by NC-SARA, and the college is Title IV eligible for federal financial aid.

Product overview

Midwives College of Utah operates as a distance education institution offering a unified portfolio of midwifery education products and services. The core offerings consist of two degree programs: the Bachelor of Science in Midwifery (BSM) for undergraduate students and the Master of Science in Midwifery (MSM) for graduate students, supplemented by a CPM-to-BSM accelerated pathway for existing Certified Professional Midwives. All programs use Canvas LMS as the primary delivery platform, with clinical training coordinated through a network of volunteer preceptors. The Academy of Continuing Education (ACE) provides additional CEU courses for professional development. Supporting services include student support with House Mentors, financial aid assistance, and a Swag Store where merchandise proceeds fund scholarships.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% NARM exam pass rate over last 4 years
• +3 more outcomes

Named customers6 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Commonsense Childbirth School of Midwifery: MEAC-accredited midwifery program with a strong focus on training midwives of color and equitable maternal care — directly aligned with MCU's equity and social-justice positioning.
• Frontier Nursing University: Large, established distance-education university specializing in nurse-midwifery and women's health graduate degrees. Competes with MCU's MSM program and for distance midwifery students nationally.
• Maternidad La Luz: Midwifery school and birth center on the U.S.-Mexico border offering a MEAC-accredited direct-entry midwifery program. Comparable in educational model and in pairing academics with clinical training in community birth settings.
• Birthwise Midwifery School: MEAC-accredited direct-entry midwifery school offering certificate and degree pathways via distance and hybrid formats. Operates in the same CPM-credentialing niche as MCU and competes for the same pool of aspiring midwives.
• Florida School of Traditional Midwifery: MEAC-accredited midwifery school based in Florida offering a direct-entry midwifery program. Comparable to MCU in mission (community-based midwifery) and accreditation posture, though it is geographically concentrated.
• National College of Midwifery: Another MEAC-accredited direct-entry midwifery program offering a Bachelor of Science in Midwifery through distance education. Closest head-to-head competitor to MCU in the direct-entry CPM space.

Regional players

• Bastyr University: Accredited university offering natural health sciences and midwifery-related programs in the Pacific Northwest. Overlaps with MCU in the natural/whole-person maternal-care segment but operates as a broader alternative-medicine institution.

Broad incumbents

• Shenandoah University Nurse-Midwifery Program: Established university-based nurse-midwifery graduate program. Competes for graduate midwifery students but requires a nursing background, making it a broader-incumbent alternative to MCU's direct-entry MSM.

Others

• Midwives Alliance of North America: Professional association for midwives including CPMs. Indirectly comparable as an ecosystem player shaping standards, advocacy, and continuing education for the same practitioner population MCU trains.
• National Association of Certified Professional Midwives: Professional association specifically for CPMs. Adjacent to MCU's mission because it drives credentialing standards, state licensure advocacy, and clinical-competency expectations that directly affect MCU's curriculum and graduate outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/midwivescollege
• YouTubeyoutube.com/channel/UCwQgzg0BO7mKnsGykNN-2cQ
• Facebookfacebook.com/MidwivesCollegeofUtah
• Instagraminstagram.com/midwivescollegeofutah
• Pinterestpinterest.com/midwivescollege
• LinkedInlinkedin.com/company/midwives-college-of-utah

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Midwives College of Utah