Tonica Elektronik

What Tonica Elektronik does

Tonica Elektronik, doing business as MagVenture A/S, is a Danish medical device manufacturer specializing in Transcranial Magnetic Stimulation (TMS) systems for non-invasive brain stimulation. Founded in 1992 and headquartered in Farum, Denmark, the company designs, develops, produces, and quality-tests its products domestically. MagVenture's core product lines include the R20 compact therapy package for standard rTMS protocols and the modular R30 platform, which is configurable with the Flow Arm (liquid cooling), Localite neuronavigation (Value and Premium tiers paired with NDI camera systems), and accelerated Theta Burst protocols. A legacy Diagnostic Compact system supports electro-physiological assessment via motor evoked potential (MEP). The technology operates by generating magnetic pulses (up to 100Hz/pps with biphasic waveform) to modulate neural activity in clinical and research applications.

The company sells primarily to psychiatrists, neurologists, and academic researchers, with clinic administrators and patients as secondary stakeholders. Applications include treatment of major depressive disorder (MDD) in patients unresponsive to antidepressants, OCD, comorbid anxiety with MDD, psychoactive substance use disorder (addiction), and diagnostic stimulation of the central and peripheral nervous system. MagVenture's commercial model is hardware-centric: TMS systems are sold as one-time perpetual-license packages (no pay-per-use fees) via five wholly-owned subsidiaries (USA, Brazil, UK, China, Germany) and a distributor network reaching 70+ countries. Marketing emphasizes clinical education, the Academy of Brain Stimulation certification courses, an in-house Accelerator Training Program at Farum HQ, and practitioner testimonials rather than consumer advertising.

Revenue is not publicly disclosed. MagVenture operates as an independent, privately-owned Danish company with no disclosed parent, VC/PE backing, or public listing. Its competitive positioning rests on 30+ years of TMS domain experience, FDA clearance and CE marking across multiple indications, and collaborations with thousands of researchers. The company highlights the 2025 FDA clearance achieved by partner Wave Neuroscience for EEG-guided MeRT treatment of PTSD delivered on MagVenture equipment as a meaningful indication expansion.

Name

Tonica Elektronik

Legal name

MagVenture A/S

Website

https://tonica.dk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Tonica Elektronik (MagVenture A/S) is a Danish medical device manufacturer that designs and sells Transcranial Magnetic Stimulation (TMS) systems and neuronavigation modules to psychiatrists, neurologists, and academic researchers for treating depression, OCD, and addiction globally.

Ownership category

akta.pro rank

Product category

Neurostimulation Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Implantable Neuromodulation & Neurostimulation (SCS/DBS/VNS/PNS) (HLAHAEAK)

akta.pro secondary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

Keywords

• Transcranial magnetic stimulation
• Neurostimulation devices
• TMS therapy systems
• Brain stimulation equipment
• Medical diagnostic devices

Headquarters

HQ city

Farum

HQ country

Denmark

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. TMS Hardware Systems: Sale of TMS therapy machines and packages including R20, R30, and diagnostic systems with various configuration options. Hardware sold as complete therapy packages with no pay-per-use fees according to customer testimonials.
2. Accessories and Coils: Replacement coils, positioning equipment, and peripheral components for TMS systems
3. Service and Support: Technical support, maintenance, and training services for installed TMS systems

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Tonica Elektronik, doing business as MagVenture, designs, develops, manufactures and sells Transcranial Magnetic Stimulation (TMS) hardware systems used by clinicians and researchers for non-invasive brain stimulation. Its portfolio includes the R20 and R30 therapy packages with optional Flow Arm liquid cooling, Localite neuronavigation (Value and Premium tiers), accelerated Theta Burst protocols, and the Diagnostic Compact system for electro-physiological assessment. Applications include treatment of major depressive disorder, OCD, addiction (PSUD), and comorbid anxiety, as well as diagnostic stimulation of the central and peripheral nervous system.

Product overview

MagVenture (Tonica Elektronik) is a Danish company providing non-invasive Transcranial Magnetic Stimulation (TMS) systems for brain stimulation. The product portfolio consists of modular TMS therapy packages centered around two core platforms: the compact R20 for standard rTMS protocols and the versatile R30 for advanced protocols. The R30 system serves as the base platform with multiple configurable add-on modules including the Flow Arm (liquid cooling), Localite neuronavigation packages (Value and Premium tiers with NDI camera systems), and Accelerated protocols for Theta Burst treatment. The Diagnostic Compact provides legacy electro-physiological assessment capabilities. Applications include treatment of major depressive disorder, OCD, addiction (PSUD), and comorbid anxiety, as well as diagnostic stimulation of the central and peripheral nervous system.

Differentiator

Problem solved

Functional benefit

Products and services

• R20 Therapy Package Compact TMS therapy system suitable for standard rTMS approved protocols. Features friendly interface, multiple sessions per day, compact installation, up to 100Hz/pps, external trigger for MEP, and biphasic waveform. Sold to healthcare facilities and clinics for treatment of major depressive disorder and other approved indications.
• R30 Standard Level Therapy Package Standard TMS therapy system suitable for most rTMS protocols. Features high performance, versatile interface, up to 80Hz/pps, and biphasic waveform. Sold to healthcare facilities and clinics.
• R30 with Flow Arm Package Standard TMS therapy system suitable for most rTMS protocols including Flow Arm. Features high performance, liquid cooling, versatile interface, up to 80Hz/pps, and biphasic waveform. Sold to healthcare facilities and clinics requiring extended session throughput.
• R30 Package with Localite-Value Navigation Neuronavigated TMS research system suitable for refined rTMS protocols targeting individual treatment spots. Includes Classic and MRI neuronavigation with NDI Vicra cam, high performance, liquid cooling, up to 80Hz/pps, and biphasic waveform. Sold to research institutions and advanced clinical users.
• R30 Package with Localite-Premium Navigation Classic and MRI neuronavigated TMS system featuring high-performance NDI Spectra cam, high performance, liquid cooling, up to 80Hz/pps, and biphasic waveform. Sold to research institutions and advanced clinical users requiring high-precision targeting.
• R30 Accelerated Package with Localite-Value Navigation Neuronavigated TMS system suitable for accelerated Theta Burst protocols. Features high-performance cooling, Classic and MRI neuronavigation with NDI Vicra cam, up to 80Hz/pps, and biphasic waveform. Sold to clinics and research institutions implementing accelerated treatment protocols.
• R30 Accelerated+ Package with Localite-Premium Navigation Advanced neuronavigated TMS system with Localite-Premium navigation suitable for accelerated Theta Burst protocols. Features high-performance cooling, Classic and MRI neuronavigation, high-performance NDI Spectra cam, up to 80Hz/pps, and biphasic waveform. Sold to leading clinics and research institutions.
• Diagnostic Compact Legacy TMS system for electro-physiological assessment based on motor evoked-potential (MEP). Features compact installation, friendly use, biphasic waveform, TTL trigger compatibility, and up to 5Hz/pps using external trigger. Sold to neurology departments and diagnostic laboratories for evaluation of central and peripheral nervous system conditions.

Quantifiable outcome

• No pay-per-use fees - one-time hardware purchase model
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wave NeurosciencecoreStrategic or Co-development Partner · 1 January 2025Wave Neuroscience received FDA clearance for PTSD treatment using EEG-guided TMS with MeRT technology, delivered on MagVenture equipment. This represents a significant strategic partnership for personalized neuromodulation applications for veterans and others with PTSD.
• Academy of Brain StimulationcoreStrategic or Co-development PartnerOngoing partnership for International Clinical TMS Certification Courses. MagVenture supports the Academy's 3-day onsite training programs combining academic learning with practical TMS experience for healthcare professionals in London and other locations.
• LocalitecoreTechnology or IntegrationIntegration partnership for neuronavigation technology. Localite Value and Premium navigation systems are offered as package options with R30 therapy systems, providing classic and MRI neuronavigation for precise TMS targeting.
• NDI (Northern Digital Inc.)coreTechnology or IntegrationNDI provides camera technology integrated into MagVenture neuronavigation packages. Vicra cam (Value tier) and Spectra cam (Premium tier) enable precise optical tracking for MRI-guided and classic neuronavigation.
• UT Health San AntoniominorStrategic or Co-development PartnerMagVenture highlights research from UT Health San Antonio on MRI-guided navigated TMS for PTSD treatment in veterans and active-duty military personnel, demonstrating clinical efficacy of the technology.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Neuronetics: Neuronetics manufactures the NeuroStar TMS system, a leading FDA-cleared repetitive TMS device for major depressive disorder. Direct competitor to MagVenture's R20 and R30 platforms, targeting the same psychiatrists and treatment-resistant depression patient population with similar clinical TMS technology.
• Magstim: Magstim is a UK-based pioneer in TMS technology with a comparable product portfolio spanning research and clinical TMS systems. Closest geographic and historical peer to MagVenture, with overlapping neuroscience research and clinical customer base.
• eNeura: eNeura manufactures single-pulse TMS devices (SpringTMS) for migraine treatment, a non-invasive brain stimulation use case. Competes with MagVenture in adjacent clinical TMS applications and shares similar physician-channel sales model.
• Neurosoft: Neurosoft is a Russian manufacturer of TMS and neurophysiology equipment for both clinical and research use. Competes directly with MagVenture in the global TMS hardware market with comparable repetitive TMS systems.
• Brainlab (Brainsway): Brainsway develops Deep TMS (dTMS) systems using H-coils for depression, OCD, and smoking cessation. Competes with MagVenture across overlapping clinical indications and shares FDA-cleared / CE-marked positioning with similar regulatory pathways and end customers.

Others

• Rogue Research: Rogue Research provides Brainsight neuronavigation software widely used in TMS research and clinical workflows. Complementary rather than competing - integrates with MagVenture-style systems the way Localite does, addressing the same neuronavigation requirements for navigated TMS.
• Localite: Localite supplies the neuronavigation software integrated into MagVenture's R30 Localite-Value and Premium packages. Direct integration partner - not a competitor, but a key technology supplier whose roadmap influences MagVenture's premium TMS offering.
• Wave Neuroscience: Wave Neuroscience received FDA clearance for MeRT (Magnetic e-Resonance Therapy) for PTSD using EEG-guided TMS delivered on MagVenture hardware. Strategic clinical-software partner that expands the addressable indications for MagVenture's installed base.

Emerging players

• Axilum Robotics: Axilum Robotics specializes in robotized TMS systems used for research and clinical applications. Adjacent player in the TMS automation category, with niche overlap in high-end neuronavigated TMS deployments similar to MagVenture's Premium configurations.
• Soterix Medical: Soterix Medical develops non-invasive brain stimulation systems including TMS and HD-tDCS platforms with strong research credibility. Adjacent competitor in the broader brain stimulation category, with partial overlap in research customer segments and indication focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClXO1ZPnR_x2DzSnDBgjJ4w
• LinkedInlinkedin.com/company/tonica-elektronik-a-s
• Instagraminstagram.com/magventure.usa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonica Elektronik