Froslev

Name

Froslev

Legal name

Frøslev Træ A/S

Website

https://www.froeslev.dk

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Wood Building Materials

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Wood Product Manufacturing (321), Custom Architectural Woodwork and Millwork Manufacturing (337212), Engineered Wood Member Manufacturing (321215)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Wood Treatment & Preservation for Engineered Wood Products (IMAMACAM)

akta.pro secondary industries

Treated Wood & Preserved Timber Products (IMADADAE), Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF), Wood Mouldings, Millwork & Trim (IMADADAG), Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Engineered Wood Product Finishing, Coating & Overlay (Film-faced, HPL/LPL) (IMAMACAN)

Keywords

• Thermally modified wood
• Construction timber supply
• Wood facade cladding
• Acoustic wood panels
• ThermoWood production

Headquarters

HQ city

Padborg

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Timber and Wood Products Sales: Primary revenue from selling processed timber products including ThermoWood, Sature, Abodo, cedar, pressure-impregnated wood, painted wood, Douglas fir, and fire-protected timber for construction applications (facades, terraces, fences, structural timber).
2. Acoustic Design Solutions: Revenue from acoustic panels and solutions through Acoustic Design by Frøslev A/S subsidiary, including stripe panels, LVL lamels, acoustic panels in various wood finishes for interior applications in commercial and residential buildings.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Frøslev Træ A/S is a Danish wood processing and manufacturing company that produces thermally modified wood (ThermoWood) under the Embla, Sature, Abodo, and ThermoAsk brands, alongside cedar, pressure-impregnated, painted, Douglas fir, and fire-protected timber. The company supplies wood cladding, decking, modular fencing (Systemhegn), structural lumber, and through its wholly-owned subsidiary Acoustic Design by Frøslev A/S, custom acoustic panels (stripe panels, acoustic panels, LVL and plywood lamels) for interior sound optimization.

Product overview

Frøslev is a Danish wood building materials company offering a comprehensive portfolio of wood products for construction. The main product lines include ThermoWood products (Embla ThermoWood Fyr, ThermoAsk), Abodo (thermally modified New Zealand pine), Cedar, Sature, pressure-impregnated wood, painted wood, and Douglas fir. The Acoustic Design sub-brand provides acoustic solutions including stripe panels, LVL lamellae, acoustic panels, and colored panels for walls and ceilings in public and residential buildings. Construction applications include facades, terraces, fences (Systemhegn including the new Mommark design), lumber, and various wood profiles. The company also offers digital tools like the Hegnsdesigner (fence designer) and provides mounting systems (Quick-Deck, Supro) for deck installation. Frøslev operates three ThermoWood production facilities with a combined annual capacity of 27,000 cubic meters, making them Denmark's only certified ThermoWood producer.

Differentiator

Problem solved

Functional benefit

Brands

• Frøslev Embla ThermoWood: ThermoWood treated pine wood products for facades and terraces
• Frøslev Sature
• Frøslev Abodo
• Frøslev ThermoAsk
• Acoustic Design by Frøslev

Products and services

• Frøslev Embla ThermoWood Fyr Thermally modified pine (ThermoWood) produced using only high temperature and water steam with no chemicals. Provides enhanced durability, dimensional stability, and resistance to rot and fungi for outdoor construction. Sold to construction professionals, timber merchants, and project clients.
• Frøslev Sature Modified wood product line with enhanced durability characteristics for outdoor applications including facades and terraces. Sold to builders, contractors, and dealers.
• Frøslev Abodo Thermally modified New Zealand radiata pine offering exceptional weatherability, chemical-free treatment, and rapid CO2 absorption (28 years vs 80 years for Scandinavian pine). For facades, cladding, and outdoor structures.
• Frøslev ThermoAsk Thermally modified ash wood with dark brown color that patinas to silver-gray over time. Chemical-free heat treatment provides durability for facades and outdoor applications.
• Cedar (Cedertræ) Canadian cedar wood supplied for facades and outdoor applications. Highly durable wood species with natural resistance to weathering, used in major Nordic construction projects such as the Cederhusen project in Stockholm.
• Pressure-Impregnated Wood (Trykimprægneret) Pressure-impregnated wood products for outdoor use, including decks, fencing, and structural applications. Available in NTR A and NTR AB grades with third-party verified EPDs available.
• Painted Wood (Malet træ) Pre-painted wood products including FlameBarrier fire-painted spruce for enhanced fire protection on exterior cladding. Third-party EPD-verified.
• Douglas Fir (Douglasgran) Douglas fir wood products for exterior applications including facades and decks. Structural and decorative use in construction projects.
• Fire-Protected Wood (Brandbeskyttet træ) Fire-retardant treated wood products including FRX treatment and FlameBarrier fire-painted spruce, meeting new EU fire test requirements for 2024. Used for exterior cladding in fire-sensitive construction.
• Systemhegn (Modular Fence System) Modular fence system including the Mommark design with gently rippled surface, available in pressure-impregnated and painted wood. Comes with online Hegnsdesigner (fence designer) tool. Sold to trade customers and dealers.
• Acoustic Design Solutions Custom acoustic solutions offered by Acoustic Design by Frøslev A/S (wholly-owned subsidiary), including stripe panels, LVL lamels, plywood lamels, perforated acoustic panels, and colored panels. Fire-impregnated to B-s1,d0 standard. Used in commercial, public, and residential buildings for sound optimization.
• Construction Lumber (Trælast) Construction wood products for building projects including structural timber. Sold through Danish timber merchants and building material stores.
• Hegnsdesigner (Fence Designer) Online tool for designing fences in 8 simple steps, allowing customers to configure Systemhegn products and either purchase directly online or request dealer quotes. Available to both trade and consumer users as a self-service offering.

Quantifiable outcome

• 27,000 cubic meters annual ThermoWood capacity - Denmark's only certified producer
• +2 more outcomes

Named customers10 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Falck VirksomhedsberedskabminorStrategic or Co-development Partner · 1 January 2025Frøslev joined Falck's corporate emergency preparedness scheme in 2025, recognizing increased security threats to critical infrastructure including energy supply and military facilities. The partnership addresses new requirements for suppliers in the value chain around critical societal functions.
• Acoustic Design by Frøslev A/ScoreStrategic or Co-development Partner · 1 December 2024Fully owned subsidiary of Frøslev Træ A/S specializing in acoustic solutions for buildings. The subsidiary operates from Albertslund and provides integrated acoustic panels, stripe panels, LVL lamels, and custom solutions that complement Frøslev's timber product range. Shared branding as 'Acoustic Design by Frøslev' indicates strategic integration.
• Unge på ToppenminorStrategic or Co-development PartnerJob training initiative helping long-term unemployed youth back into the workforce. Frøslev has helped 25 young people through the program, with employee Kimi Jepsen as a success story. Part of company's social responsibility and local community engagement.
• Biofacades:UpHigh ConsortiumminorStrategic or Co-development PartnerFive-partner research collaboration initiated in 2022 to make it easier to build facades with wood without fire protection, contributing to reduced CO2 emissions in new construction. Frøslev conducted final two of ten fire tests in the project, contributing to enabling more and taller wood construction.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Moelven: Norwegian/Swedish wood processing group producing sawn timber, planed products, and engineered wood for the Nordic construction market. Closest geographic and product overlap with Frøslev's timber merchant and building materials channel in Scandinavia.
• Lunawood: Finnish producer of thermally modified wood (ThermoWood) for facades, decking, and interiors. Direct competitor in Nordic thermally modified timber, with comparable Swan Ecolabel-style sustainability positioning and architectural project focus.
• Thermory: Estonian manufacturer of thermally modified hardwood and softwood products for exterior and interior applications. Competes head-to-head with Frøslev's Embla, ThermoAsk, and Abodo lines in European architectural timber market.
• Martinsons: Swedish sawmill and engineered wood producer (owned by Holmen) supplying construction timber, glulam, and CLT to Nordic builders. Comparable in product mix (construction timber + engineered wood) and Nordic distribution via building materials dealers.

Broad incumbents

• Stora Enso: Finnish-Swedish forest products giant producing sawn timber, engineered wood (CLT, LVL), and building solutions. Overlaps with Frøslev in structural timber and engineered wood but at vastly greater scale and broader product portfolio.
• Setra Group: Swedish wood products company producing sawn timber, planed products, and processed wood components for the construction sector. Competes on construction timber and value-added wood products via Nordic dealer networks.
• Södra: Swedish forest owners' cooperative producing sawn timber, interior wood products, and building systems. Broad incumbent in Nordic wood products with cross-sell into engineered wood and prefabricated elements.
• UPM-Kymmene: Finnish forest products group producing sawn timber, plywood, and engineered wood for construction. Competes in the broader engineered wood and plywood panel space relevant to Frøslev's acoustic design offerings.

Emerging players

• Abodo Wood: New Zealand-based producer of thermally modified radiata pine (the OEM supplier behind Frøslev's Abodo line). Comparable in thermal modification technology and architectural cladding focus; competes in overlapping European markets.

Regional players

• Silva Group (DK): Danish timber merchant and wood products distributor supplying the Danish construction market. Comparable channel role as Frøslev's dealer network, with overlapping wood product categories in facades, decking, and structural timber.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/froeslevtrae
• LinkedInlinkedin.com/company/fr-slev-tr-
• Instagraminstagram.com/froeslevtrae
• Pinterestpinterest.dk/froeslevtraeas

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Froslev