What Peerless Foods does

Peerless Foods (legal entity Peerless Holdings Pty Ltd) is Australia's largest privately owned manufacturer of premium edible oils, fats, spreads, margarines, shortenings and ready-to-use bakery products, headquartered in Braybrook, Victoria with additional manufacturing at Dandenong and a Murray Valley site, and operating from facilities that include a tallow rendering operation of more than 40 years' standing. The company runs six operating divisions — International (export), Ingredients/Bulk Oils, Bakery, Retail, Foodservice and Co-Pack — and serves Australian and international customers across retail grocery (Tablelands, Miracle, Copha, Fairy, Wik, Kremelta, Vitalite), foodservice (Frytol, Formula 40, Sunbeam, Gold Leaf, Vitalite foodservice), commercial baking (EOI, Probake, La Parisienne), private-label and contract manufacturing, and bulk B2B supply of oils, dairy replacers, infant nutrition oils and animal fats. Its core technology is industrial — edible oils refining, fats and oils processing, margarine and shortening manufacturing, bakery margarine formulation, and complex infant nutrition oil blending developed by PhD Oil Scientists — supplemented by sustainability certifications including RSPO, ISCC, HACCP, SQF, Halal and Kosher. Revenue is generated through five primary streams: branded consumer products via major supermarkets (Woolworths, Coles, IGA, Aldi); bulk ingredient and B2B oil/fat sales in CHEP pallecons, flexibags, tins and bulk containers; export to 30+ countries via distributors; co-packing and private-label contract manufacturing; and ready-to-use bakery products. Pricing is B2B-direct with no public list prices; export lead times are typically four weeks plus shipping. The company was founded in 1933, completed the transformative 2005 acquisition of Unilever's non-retail margarine and oil business (acquiring Copha, Fairy and Kremelta), and added a ready-to-use pastry range in 2022; it is privately held with no identified external institutional ownership.

Name

Peerless Foods

Legal name

Peerless Holdings Pty Ltd

Website

https://peerlessfoods.com.au

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

Peerless Foods is Australia's largest privately owned manufacturer of premium edible oils, fats, spreads, margarines, shortenings and ready-to-use bakery products, supplying major Australian retailers, foodservice operators, commercial bakeries, international distributors and private-label customers across 30+ countries.

Ownership category

akta.pro rank

Product category

Edible Oils & Fats Manufacturing

NAICS

Food Manufacturing (311), Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Fats & Oils (2070), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Edible Oil Packaging, Bottling & Private Label Manufacturing (AFAKAEAJ)

akta.pro secondary industries

Frozen Bakery Products Manufacturing (AFAKAAAF), Private Label & Contract Bakery Wholesale (AFAIAFAK), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Edible oils manufacturing
• Fats and shortenings
• Bakery margarines
• Private label co-packing
• Dairy fat replacers

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Consumer Products: Sale of branded spreads, margarines and cooking oils under consumer brands including Tablelands, Miracle, Copha, Fairy, Wik, Kremelta through retail supermarket chains.
2. Bulk Ingredients & Oils: B2B sale of bulk edible oils, fats, margarines and shortenings to food manufacturers, bakeries and foodservice operators in various pack sizes including flexibags, pallecons, tins and bulk containers.
3. International Export: Export of premium oil products to 30+ countries across Asia, Latin America, Middle East and Southeast Asia, including dairy fat replacements, bakery fats, culinary oils and retail spreads.
4. Co-Packing & Private Label: Custom formulation development and contract manufacturing services for retail, foodservice, bakery and bulk ingredient customers requiring bespoke margarine, shortening and spread products.
5. Ready-to-Use Bakery Products: Sale of La Parisienne branded ready-to-use pastries including croissants, pastry rolls, pastry shells, and Danish pastries to foodservice and bakery businesses.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Peerless Foods manufactures and distributes premium edible oils, fats, margarines, shortenings, spreads, and ready-to-use bakery products across five market segments. The company operates as Australia's largest privately owned producer, supplying bulk ingredients to food manufacturers, branded retail products to supermarkets, foodservice products to hospitality operators, bakery ingredients to commercial bakeries, and exporting to over 30 countries. It also offers custom formulation and co-packing/contract manufacturing services.

Product overview

Peerless Foods is Australia’s largest privately owned manufacturer of premium edible oils, fats, spreads, and bakery products. The company operates across six divisions: International (export to 30+ countries), Ingredients/Bulk Oils (60+ years experience), Bakery (EOI, Probake, La Parisienne brands), Retail (Tablelands, Miracle, Copha, Fairy, Wik, Kremelta brands), Foodservice (Frytol, Formula 40, Vitalite), and Co Pack (custom formulation and packaging services). The portfolio includes bulk oils (canola, sunflower, palm, coconut, cottonseed, tallow), margarines and shortenings, ready-to-use pastries (croissants, pastry shells, pastry rolls), retail spreads and cooking margarines, dairy fat replacements, and infant nutrition oils. The company offers both branded products and private label/co-packaging solutions.

Differentiator

Problem solved

Functional benefit

Brands

• EOI: Premium bakery margarines, shortenings, and ready-to-use pastries brand serving the Australian baking industry for over 90 years.
• Probake
• La Parisienne
• Tablelands
• Copha
• Fairy
• Wik
• Miracle
• Kremelta
• Frytol
• Formula 40
• Vitalite
• Nutri-Blend
• Sunbeam
• Gold Leaf

Products and services

• Tablelands Healthier table spreads and cooking margarines containing at least 60% less saturated fat than butter, sold at Woolworths, Coles, and Independent stores for Australian families.
• Miracle Vegetable oil spread high in mono-unsaturated fats and cholesterol free, available in 250g, 500g and 1kg tubs for over 20 years.
• Copha Vegetable shortening embraced by Australian families for more than 75 years, commonly used for preparing treats like white Christmas slices and chocolate crackles.
• Fairy Cooking margarine helping home cooks with baking for more than 50 years, traditionally used for Christmas cakes and plum puddings.
• Wik Finest quality tallow dripping in the market made from 100% pure animal fat, ideal for crispy chips, battered fish, roasting or frying.
• Kremelta New Zealand favourite vegetable shortening brand for more than 40 years, known for superior quality baking and cooking results.
• Bulk Canola Oil Vegetable-based oil derived from canola seeds, low in saturated fat with valuable omega-3 fatty acids, ideal for all-purpose cooking and food manufacturing applications.
• High Oleic Canola Oil Canola oil with more oleic acid and less polyunsaturated fats, ideal for repeated deep-frying applications and food manufacturing with high-quality taste and nutritional benefits.
• Bulk Specialty & Complex Oil Blends Combination of plant-based oils designed for maximum performance for specific applications, including infant and adult nutrition blends, developed with PhD Oil Scientists.
• Bulk Coconut Oil Edible oil extracted from coconut kernel or meat, solid at room temperature, used in biscuits, chocolates, ice-cream, margarine and confectionery.
• Bulk Cottonseed Oil Heavy-duty cooking oil with over 50% Omega-6 fatty acids, neutral taste, ideal for deep frying with clean crisp results.
• Bulk Sunflower Oil High-performing premium multi-purpose culinary oil with clean taste and high smoke point (220-230°C), ideal for frying fish and high-heat applications.
• Bulk Palm Oil & Palm Oil Derivatives Semi-solid palm oil, palm olein (liquid at room temperature), palm stearin (solid for bakery fats), and palm kernel oil with various food industry applications, RSPO certified.
• Bulk Butter & Dairy Replacers Butter replacers and dairy blends as 100% functional alternatives to natural frozen butter or blending agents at 30%, 50% and 70% proportions.
• Bulk Tallow Rendered animal fat with 40+ years processing experience at Braybrook site, solid at room temperature with high smoke point of 240-250°C for deep frying.
• Bulk Margarines & Shortenings Major manufacturer of margarine and shortenings for retail, foodservice, bakery and commercial operations with customized oil options and packaging.
• Nutri-Blend Infant Nutrition Oils Trusted nutrition oil brand for infant formulas developing complex oil blends targeting infant, follow-on and toddler development stages, with low 3MCPD Palm and Coconut oils.
• EOI Bakery Products Premium bakery margarines, shortenings, custard premixes and pie filling providing trusted quality to Australian baking businesses for over 90 years.
• Probake Products Value range of essential baking margarines and shortenings for pies, pastries and cakes including traditional shortening, puff pastry margarine, vanilla-flavoured Cake Margarine and All-purpose Vegetable Shortening.
• La Parisienne Pastries Ready-to-use French style pastries including croissants with golden brown crunchy crust, soft airy flaky interior, pastry shells and pastry rolls for bakery and foodservice customers.
• Foodservice Frying Oils Quality frying oils for foodservice operations including Frytol since 1933, with workhorse quality paramount to taste of food served.
• Foodservice Culinary Oils Premium culinary oils designed for health-conscious consumers, cholesterol free, high in unsaturated fats, low in saturated fats for foodservice operations.
• Foodservice Spreads & Portion Controlled Packs Catering margarines as tastier and healthier spread choices with no artificial colours or flavours, available in portion controlled packs for foodservice.
• Australian Buttery Spread (ABS) Frozen butter replacer and dairy fat replacement for export markets, functional alternative to natural butter that can be blended at various proportions.
• BOS (Butter Oil Substitute) Hard and soft butter oil substitutes available in various packaging sizes including drums and bulk containers for international markets.
• Premium Dairy Blends Australian Butter Replacer with AMF and Premium Buttery Blend for dairy fat replacement in international food manufacturing.
• Export Performance Margarines Superior range of margarines for industrial bakery and culinary cooking applications that perform well in different climates, assisting with product appearance, shelf life, texture and flavour.
• Export Performance Shortenings Economical shortening products for cake, pastry, creaming, biscuits and croissant applications across international markets.
• EOI Royal Danish Croissant Margarine Premium vegetable margarine for croissants and Danish applications certified Virtually Trans Free.
• EOI Perfex Pastry Margarine High performing pastry margarine for excellent lamination and flavour carry in export markets.
• Co Pack Retail Three-step custom formulation and packaging solutions for retail spreads including oil type selection and packaging options for private label customers.
• Co Pack Foodservice Standard and custom oil and margarine blends for foodservice operators with expert technical support.
• Co Pack Bakery Bespoke margarine or shortening formulations for bakery manufacturers with PhD scientists and technical expertise.
• Co Pack Ingredients & Bulk Edible oil solutions to major Australian food manufacturers through strategic partnerships and superior service delivery.
• Vitalite Export Spreads Monounsaturated spreads for export markets available in 500g tubs and single serve 10g packs.
• Miracle Export Spreads Vegetable oil spreads high in mono-unsaturated fats and cholesterol free for export, available in 250g, 500g and 1kg tubs plus single serve 10g packs.

Quantifiable outcome

• 65% less saturated fat than butter
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Baking Association of AustraliacoreStrategic or Co-development PartnerIndustry association partnership supporting the Australian baking industry through advocacy, training and industry development programs.
• Australian Oilseeds FederationcoreStrategic or Co-development PartnerActive membership for decades supporting Australian farmers and demonstrating commitment to domestic canola sourcing. Peerless Foods is an active member of the Federation.
• William Angliss InstitutecoreStrategic or Co-development PartnerFoodservice partnership providing interactive frying masterclasses with experts from this leading hospitality and food training institute.
• WoolworthscoreChannel Partner/ Reseller/ DistributorMajor Australian retail supermarket chain distributing Peerless Foods branded consumer products including spreads and cooking oils.
• ColescoreChannel Partner/ Reseller/ DistributorMajor Australian retail supermarket chain distributing Peerless Foods branded consumer products.
• IGAminorChannel Partner/ Reseller/ DistributorIndependent grocery retailer network distributing Peerless Foods products.
• AldicoreChannel Partner/ Reseller/ DistributorMajor discount supermarket chain distributing Peerless Foods products.
• National Baking Industry AssociationcoreStrategic or Co-development PartnerIndustry body representing Australian baking businesses with shared interests in quality ingredients and industry standards.
• CCAREminorOthersLocal Victorian non-profit assisting underprivileged individuals with staple and fresh meals daily. Peerless Foods provides oils for cooking and spreads for bakery applications.
• EAT UPminorOthersNational sponsor providing sandwiches to schools for thousands of young students without fresh lunches. Peerless Foods provides plant-based spreads nationally.
• Great Aussie Pie CompetitioncoreGTM or Marketing PartnerOfficial sponsor and partner of this prestigious baking competition recognising excellence in Australian pie making.
• Great Australian Vanilla Slice TriumphcoreGTM or Marketing PartnerProud partner of this baking competition celebrating excellence in Australian vanilla slice baking.
• Western HealthminorOthersHealthcare partnership supporting community health initiatives.
• Sunshine Football ClubminorOthersLocal sporting club sponsorship supporting community engagement in the western suburbs of Melbourne.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Goodman Fielder: Australia and New Zealand's largest packaged food company, with directly overlapping categories in table spreads, margarines, cooking oils and bakery fats. Closest domestic comp for retail distribution and private-label scale.
• AAK: Swedish specialty oils and fats company serving bakery, dairy, infant nutrition, foodservice and personal care with co-development and custom blends. Highly comparable B2B specialty oils model including dairy fat alternatives and infant nutrition oils.
• Manildra Group: Privately held Australian food and industrial company producing flour, starch, gluten, canola oil and related ingredients. Comparable vertically integrated Australian private food manufacturer with overlapping oils and bakery ingredient businesses.
• Bunge Loders Croklaan: Global specialty fats and oils supplier to bakery, confectionery and infant nutrition industries. Direct overlap in palm-based bakery shortenings, margarine fats and infant formula oil systems.

Broad incumbents

• Upfield: Global plant-based spreads and margarine company (Flora, Becel, Rama, Country Crock). Competes directly in the Australian and global retail spreads category Peerless Foods serves with Tablelands, Miracle and Copha.
• Wilmar International: Asia's largest agribusiness and one of the world's largest edible oils refiners and specialty fats producers, with extensive bakery and foodservice oil/fat offerings. Sets global scale benchmark for refining and palm-based specialty fats.
• Sime Darby Plantation: Global palm oil producer and refiner with downstream specialty fats and oleochemicals. Represents upstream benchmark for RSPO-certified palm oil supply used in Peerless Foods' bakery fats and shortenings.
• IOI Corporation: Integrated palm oil plantation owner and refiner producing specialty fats, oleochemicals and refined oils for bakery and confectionery customers globally. Directly comparable in palm-based specialty fats supply.
• Cargill: Global agribusiness with a major edible oils platform serving foodservice, bakery and industrial customers, including palm and tropical oils. Comparable in breadth of B2B oil/fat solutions and export reach.

Emerging players

• Mewah International: Singapore-listed edible oils and specialty fats group supplying bakery, confectionery and foodservice customers across Asia, Africa and the Middle East. Comparable in tropical oil and bakery fat focus with overlapping export geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peerless Foods