Draw Paint Academy
Draw Paint Academy is a private Australian online art education business offering painting courses, workshops, ebooks, reference photos, and free tutorials to aspiring and intermediate artists through a content-led website and newsletter model.
- Company typePrivate
- Founded-
- HeadquartersPark Ridge, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Draw Paint Academy does
Draw Paint Academy is a private Australia-based online art education business operated by founder Dan Scott and his wife Chontele. It serves aspiring and intermediate artists globally through a website offering painting instruction, articles, videos, email courses, free tools, and paid digital products. The instructional focus includes painting fundamentals, oil and landscape painting, composition, color theory, trees, sunrise and sunset subjects, art history, and artist marketing.
The company’s product surface includes paid courses and workshops such as Painting Academy: The Fundamentals, Landscape Painting Masterclass, Color Masterclass, Composition Breakdown, Tree Workshop, Sunrises and Sunsets Workshop, 30-Day Creativity Kickstart, a Reference Photo Library, ebooks, and Marketing for Artists. Free resources include 7 Days to Better Paintings, Exploring the Masters, Painting the Landscape Workshop, a Beginner’s Guide to Painting, a Color Theory Cheat Sheet, a Landscape Painting Starter Kit, and a Reference Photo Grid and Grayscale Tool. The platform is a WordPress-based website using ConvertKit for email marketing, Samcart for course delivery and payment processing, and Stripe and PayPal for payments; no mobile app, public API, or AI capability is disclosed.
The business model is content-led and direct-to-consumer. Draw Paint Academy acquires users through SEO-oriented articles, video content, free tools, and free email courses, then monetizes through self-serve sales of online courses, workshops, ebooks, and reference materials, plus affiliate commissions from art supply links including Amazon, Blick, and other suppliers. Pricing and revenue are not publicly disclosed, but scale signals include an owned newsletter audience described as over 100,000 artists.
Draw Paint Academy firmographics
Firmographics- Name
- Draw Paint Academy
- Legal name
- Draw Paint Academy Pty Ltd
- Website
- https://drawpaintacademy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Draw Paint Academy is a private Australian online art education business offering painting courses, workshops, ebooks, reference photos, and free tutorials to aspiring and intermediate artists through a content-led website and newsletter model.
- Ownership category
- akta.pro rank
Draw Paint Academy industry classification
Industry- Product category
- Online Art Education
- NAICS
- Fine Arts Schools (61161)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)
- akta.pro secondary industry
- Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA)
Keywords
Where Draw Paint Academy is headquartered
LocationHeadquarters
- HQ city
- Park Ridge
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Draw Paint Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Premium Course Sales: Sale of online courses covering painting fundamentals, color theory, composition, and landscape painting. Products include Painting Academy: The Fundamentals, Color Masterclass, Landscape Painting Masterclass, Composition Breakdown, Tree Workshop, Sunrises and Sunsets Workshop, and 30-Day Creativity Kickstart.
- Digital Product Sales: Sale of ebooks including '21 Easy Ways to Improve Your Paintings', 'Lessons From a Self-Taught Artist Ebook V1 & 2', Featured Article Ebooks, and Reference Photo Library subscription.
- Affiliate Commissions: Earn affiliate commissions when users purchase art supplies through affiliate links to Amazon, Blick, and other art supply retailers. The company discloses participation in the Amazon Services LLC Associates Program and other affiliate programs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Draw Paint Academy product offering
Product offeringCore offering
Draw Paint Academy sells online painting courses, workshops, ebooks, and a reference photo library to aspiring and intermediate painters worldwide, primarily focused on oil painting and landscape subjects. Its flagship is the 'Painting Academy: The Fundamentals' course, supplemented by advanced masterclasses (Color, Landscape, Composition), specialized workshops (Tree, Sunrises and Sunsets), a 30-Day Creativity Kickstart program, and marketing resources for artists. Acquisition is driven by hundreds of free articles, free email courses, and a newsletter community of 100,000+ subscribers, with affiliate commissions on art supplies providing additional revenue.
Product overview
Draw Paint Academy is an art education platform offering a structured curriculum of online courses, workshops, ebooks, and free resources for aspiring painters. The core offering is the Painting Academy: The Fundamentals course, which serves as the foundation for learners. Advanced courses (Landscape Painting Masterclass, Color Masterclass, Composition Breakdown) build upon this foundation. The product portfolio includes specialized workshops (Tree Workshop, Sunrises and Sunsets Workshop), a 30-Day Creativity Kickstart program, reference photo library, and various ebooks covering painting improvement and artist marketing. Free resources include email courses (7 Days to Better Paintings, Exploring the Masters), a free landscape painting workshop, beginner's guide, color theory cheat sheet, and digital tools. The platform also provides hundreds of free featured articles covering art techniques, art history, and artist profiles.
Differentiator
Problem solved
Functional benefit
Products and services
- Painting Academy: The Fundamentals Comprehensive online course covering the time-tested fundamentals of painting, designed for absolute beginner to intermediate painters and serving as the foundation offering in the catalog.
- Color Masterclass Online course focusing on color theory, mixing, and application in painting, designed as an advanced offering building on the fundamentals.
- Landscape Painting Masterclass Online course focused specifically on landscape painting techniques and methods, designed for painters who have completed the fundamentals and want to specialize in landscapes.
- Composition Breakdown Online course examining compositional techniques and strategies in painting, aimed at intermediate painters looking to strengthen their painting design skills.
- Tree Workshop Online workshop dedicated to painting trees and foliage, targeted at landscape painters who want focused, subject-specific instruction.
- Sunrises and Sunsets Workshop Online workshop focused on techniques for painting sunrises and sunsets, covering light, atmosphere, and color transitions specific to those subjects.
- 30-Day Creativity Kickstart Structured 30-day online course designed to boost creativity and establish a consistent painting practice for aspiring artists.
- Reference Photo Library Subscription-based collection of reference photographs for artists to study and use in their painting practice.
- 21 Easy Ways to Improve Your Paintings Ebook Digital ebook offering tips and techniques for improving painting skills, sold as a downloadable resource.
- Lessons From a Self-Taught Artist Ebook V1 & 2 Two-volume digital ebook series sharing insights from Dan Scott's journey as a self-taught artist, sold as a downloadable bundle.
- Featured Article Ebooks Digital compilations of featured articles from the website, repackaged in ebook format for purchase.
- Marketing for Artists Digital product helping artists market and promote their artwork and services, targeted at hobbyists and emerging artists pursuing the business side of their craft.
Quantifiable outcome
- 100,000+ newsletter subscribers engaged with regular art education content
Companies that use Draw Paint Academy
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Draw Paint Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Draw Paint Academy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Rosemary and CominorBrush manufacturer recommended throughout the website for painting supplies. The company uses affiliate links when recommending Rosemary and Co brushes.
- Winsor & NewtonminorArtist-quality oil paint brand frequently recommended and linked through affiliate programs on the Draw Paint Academy website.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Draw Paint Academy competitors and assessment
Company assessmentDirect peers
- Schoolism: Schoolism is an online art education platform founded by Bobby Chiu offering structured illustration and concept art courses by working professional artists. It mirrors Draw Paint Academy's positioning of teaching from working artists and serves a similar self-directed learner audience.
- Ctrl+Paint: Ctrl+Paint is a focused online art education resource offering structured digital painting and fine art courses. It overlaps with Draw Paint Academy's mission of teaching painting fundamentals to self-directed learners, but is more focused on digital painting concepts versus Draw Paint Academy's oil/landscape emphasis.
- The Virtual Instructor: The Virtual Instructor is a long-running online art education site offering drawing and painting lessons, courses, and a content library. It directly competes for organic search traffic and amateur artist attention with Draw Paint Academy in the same painting fundamentals category.
- Proko: Proko is a popular online art education brand offering figure drawing, anatomy, and painting courses via video lessons and a content-led YouTube channel. It shares Draw Paint Academy's GTM motion of free content driving paid course sales and serves the same aspiring/intermediate artist segment.
- Drawspace: Drawspace is a long-running online drawing and painting education platform with structured lessons for beginners through advanced learners. It directly overlaps with Draw Paint Academy's curriculum-led, fundamentals-to-advanced teaching model.
- Will Kemp Art School: Will Kemp Art School is an online art education business run by a working artist offering structured painting and drawing courses, similar in structure to Draw Paint Academy. Both target hobbyist and intermediate painters seeking structured instruction from a single professional instructor.
Broad incumbents
- Skillshare: Skillshare is a large subscription-based online learning platform with a deep catalog of art and illustration courses taught by independent creators. It directly competes with Draw Paint Academy for the same aspiring artist customer, but operates at much larger scale with a broad creative category rather than specializing in oil painting.
- Craftsy / Bluprint: Craftsy/Bluprint is an online creative education platform offering painting, drawing, and craft courses. It overlaps with Draw Paint Academy's online art course category, with broader craft coverage and subscription-based access.
- Udemy: Udemy is a global online course marketplace with extensive painting and drawing course offerings at low price points. It competes with Draw Paint Academy for search traffic and learners, though Udemy is a broad marketplace rather than a specialist brand.
- Artists Network: Artists Network is an established art media and education company offering online courses, workshops, and publications for painters. It competes for the same amateur/intermediate artist audience as Draw Paint Academy but with a much broader multi-instructor portfolio and longer publishing history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Draw Paint Academy social profiles
Digital presenceDraw Paint Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Draw Paint Academy leadership team
Management profileNumber of profiles
Profiles2 records
Draw Paint Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Draw Paint Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Draw Paint Academy
What does Draw Paint Academy do?
Draw Paint Academy sells online painting courses, workshops, ebooks, and a reference photo library to aspiring and intermediate painters worldwide, primarily focused on oil painting and landscape subjects. Its flagship is the 'Painting Academy: The Fundamentals' course, supplemented by advanced masterclasses (Color, Landscape, Composition), specialized workshops (Tree, Sunrises and Sunsets), a 30-Day Creativity Kickstart program, and marketing resources for artists. Acquisition is driven by hundreds of free articles, free email courses, and a newsletter community of 100,000+ subscribers, with affiliate commissions on art supplies providing additional revenue.
Is Draw Paint Academy a public or private company?
Draw Paint Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Draw Paint Academy founded?
Draw Paint Academy was founded in -1. It employs 11 to 50 people.
Where is Draw Paint Academy based?
Draw Paint Academy is headquartered in Park Ridge, Australia, in the Oceania region.
How does Draw Paint Academy make money?
Three revenue lines are on record. Premium Course Sales are the primary driver. The others are digital Product Sales and affiliate Commissions.
Who are Draw Paint Academy's main competitors?
Direct peers on record are Schoolism, Ctrl+Paint, The Virtual Instructor, Proko, Drawspace and Will Kemp Art School. Broad incumbents are Skillshare, Craftsy / Bluprint, Udemy and Artists Network.
Does Draw Paint Academy have an API?
No public API is recorded for Draw Paint Academy.
What industry is Draw Paint Academy in?
Draw Paint Academy's product category is Online Art Education. Its primary akta.pro industry code is EDAAAGAA, Visual Arts (Drawing, Painting, Illustration), with a secondary code of EDAMAAAA, Visual Arts Instruction (Drawing, Painting, Sculpture). Its NAICS code is 61161 and its SIC code is 2741.