Dansens Hus
Dansens Hus is Sweden's national stage for contemporary dance, presenting Swedish and international performances across multiple Stockholm venues. The government-funded non-profit also runs professional development programs including residencies, co-productions, and industry festivals.
- Company typePrivate
- Founded1991
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dansens Hus does
Dansens Hus is Sweden's national stage for contemporary dance, founded in 1991 and headquartered in Stockholm at Barnhusgatan 12-14. The organization presents Swedish and international contemporary dance performances across multiple venue spaces including Stora scen (Main Stage), Blackbox, Studioscen, Elverket, Lilla scen, and Hallen, complemented by professional development offerings such as technical production residencies, co-productions, and industry events including the 36 Hours of Dance program and the Within Practice Festival. The organization also engages children and youth through dedicated programming and school performances distributed via the DANSiSTAN channel partner.
The business model is that of a government-funded non-profit cultural institution. Revenue is diversified across earned and public sources: ticket sales via Ticketmaster's online platform and physical box office form the primary commercial stream; the Club DH membership program charges SEK 250 annually (SEK 190 for pensioners) for a 30% ticket discount; digital gift cards are sold up to SEK 2,500 for individuals and SEK 5,000 minimum for corporate customers; venue rental provides additional revenue from external producers; and school performance tickets are distributed through DANSiSTAN. Government funding from Kulturrådet (Swedish Arts Council), Stockholm Stad (City of Stockholm), and Region Stockholm underpins core operations. The organization is led by Artistic Director/Teaterchef Johannes Öhman and is governed by a board.
The technology stack is conventional for a performing arts venue: a CMS-driven website (dansenshus.se) with Ticketmaster-integrated ticketing, Cookiebot for GDPR-compliant cookie consent management, Vimeo and YouTube for embedded performance video, Spotify for the "I ständig rörelse" podcast series, Google Maps for venue location, Meta Pixel for advertising retargeting, and Matomo for web analytics. No public API, no proprietary AI/ML systems, and no app are documented. Customer segments span four groups: general public audiences attending performances; children and youth participating in dedicated programming; dance professionals (choreographers, companies, artists) utilizing residencies, co-productions, and the program council; and educational institutions booking school group performances. During 2023-2025, the main Norra Bantorget premises have been under renovation, with programming continuing at various Stockholm locations.
Dansens Hus firmographics
Firmographics- Name
- Dansens Hus
- Legal name
- Dansens Hus
- Website
- https://dansenshus.se
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dansens Hus is Sweden's national stage for contemporary dance, presenting Swedish and international performances across multiple Stockholm venues. The government-funded non-profit also runs professional development programs including residencies, co-productions, and industry festivals.
- Ownership category
- akta.pro rank
Dansens Hus industry classification
Industry- Product category
- Performing Arts Venue / Contemporary Dance Stage
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Dance Companies (711120)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Dance Performances (THAJAFAD)
- akta.pro secondary industry
- Dance Festivals & Dance Series (MPAGADAJ)
Keywords
Where Dansens Hus is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Dansens Hus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue from ticket sales to dance performances and events. Tickets sold through Ticketmaster online platform and physical box office at the venue. Prices vary by performance with various discount categories available.
- Club DH Membership: Annual membership program offering 30% discount on tickets and full flexibility to purchase tickets up to performance start time. Membership costs 250 kr regular, 190 kr for pensioners. Pays for itself after two visits.
- Gift Cards: Digital gift cards available in amounts up to 2500 kr, valid for one year from purchase date. Corporate gift cards available with minimum purchase of 5000 kr.
- Venue Rental: Three flexible stages available for rental, providing additional revenue stream from external producers and companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard tickets with various discount categories |
| Subscription | Annual | Club DH annual membership |
| Unit Pricing | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Dansens Hus product offering
Product offeringCore offering
Dansens Hus operates Sweden's national stage for contemporary dance, presenting Swedish and international dance performances across multiple performance spaces (Stora scen, Blackbox, Studioscen). The organization sells tickets to live performances, offers a subscription membership program (Club DH), rents its stages to external producers, and runs professional development programs including residencies, co-productions, and networking events like 36 Hours of Dance.
Product overview
Dansens Hus operates as Sweden's national stage for contemporary dance, offering a multi-venue performance platform with Stora scen (Main Stage), Blackbox, and Studioscen. The core offering centers on presenting Swedish and international contemporary dance performances, complemented by audience membership (Club DH), gift vouchers, and venue rental services. Professional programs include residency opportunities, co-productions, and industry events like 36 Hours of Dance. The organization also serves children and youth through dedicated programming, and extends its reach via the 'I ständig rörelse' podcast series and newsletter subscription. School performances and internship presentations round out the educational offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Venue (Stora scen, Blackbox, Studioscen, Elverket, Lilla scen, Hallen) Multiple in-house performance spaces where Dansens Hus presents Swedish and international contemporary dance productions to the public. Includes the Main Stage (Stora scen), Blackbox, Studio Stage (Studioscen), Elverket, Lilla scen and Hallen.
- Ticket Sales Online and physical box-office ticket purchasing for dance performances, sold through Ticketmaster and at the venue. Offers discount categories for under-25s, scenpass holders, groups of 10+, and Club DH members.
- Club DH Membership Annual subscription program giving members 30% off all regular tickets and full flexibility to buy tickets up to performance start time. Costs SEK 250 regular / SEK 190 for pensioners, valid through spring 2026 season (extended to January 31, 2027).
- Gift Cards (Gift Vouchers) Digital gift cards loadable with amounts up to SEK 2,500, valid for one year from purchase. Corporate gift cards available with a minimum purchase of SEK 5,000.
- Stage Rental (Uthyrning) Rental of three flexible stages at the Norra Bantorget location in Stockholm for external productions, companies, and events.
- Children and Youth Programs Dedicated programming for children and young audiences, including performances, participation activities, workshops, and school performances (Skolföreställningar). Tickets for school shows sold via DANSiSTAN.
- Residency Program Technical production residencies for choreographers and dance professionals to develop new works at Dansens Hus facilities.
- Co-production Services Co-production partnerships with Swedish and international choreographers and companies for the development and presentation of contemporary dance works.
- 36 Hours of Dance Professional program featuring performances, studio presentations and networking for the dance community, showcasing Swedish-based choreographers to international presenters. Co-organized with MDT Moderna Dansteatern, Cullberg and Nordberg Movement, with support from Swedish Arts Council.
- Within Practice Festival Stockholm dance festival focusing on choreographic practices, featuring workshops, practice presentations, lectures, and networking for the contemporary dance community. Co-organized with MDT, SKH and Danscentrum Stockholm.
Companies that use Dansens Hus
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Dansens Hus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Dansens Hus partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- My Wild Flag (MWF)coreInternational dance and performance festival collaboration. My Wild Flag and Dansens Hus jointly present Apocalypso by Justin F. Kennedy. MWF is in its tenth year and serves as a temporary hub for community, dance and social choreography, curated by Karina Sarkissova and Pontus Pettersson.
- MDT Moderna DansteaterncoreKey collaboration partner for 36 hours of dance program bringing together artists, presenters and programmers. Co-presenting performances including GAME ON and other choreographers' works.
- CullbergcorePartner in 36 hours of dance initiative. Co-presenting Faye Driscoll's 'flesh chariot, chariot of flesh' at Riksteatern.
- Nordberg MovementminorProduction partner for 36 hours of dance, supporting international visibility and circulation of Sweden-based choreography.
- DANSiSTANcoreSales partner for school performances. Below Zero's 'In Praise of Shadows' school performance tickets sold via DANSiSTAN's website. Collaboration for family and youth audience development.
- Kulturhuset StadsteaterncoreCo-production partner for Below Zero's 'In Praise of Shadows'. Joint collaboration also with Jonk! Scenkonst and Dansinitiativet.
- Avanti! Chamber OrchestracoreLive music partner for Elina Pirinen's 'Ghosts of Rosegarden'. Five musicians perform Ville Kabrell's composition for strings, bassoon, bells and electronics.
- Zodiak - Center for New Dance (Finland)coreCo-production partner and distribution representative for Elina Pirinen's works. Long-term collaborative relationship in Finnish dance scene.
- BIT Bergen Internasjonale TeaterminorNorwegian co-production partner for 'Ghosts of Rosegarden'. International touring and presentation network.
- Within Practice Festival PartnerscoreFestival collaboration with MDT Moderna Dansteatern, Stockholms Konstnärliga Högskola (SKH), and Danscentrum Stockholm. Annual Stockholm dance festival focusing on choreographic practices.
- Swedish Arts CouncilcorePrimary government funder supporting 36 hours of dance and core operations. Provides Dance Programme funding through Swedish Arts Grants Committee.
- Swedish Embassies (Berlin, London, Washington D.C.)minorEmbassy support for 36 hours of dance program, promoting international visibility of Swedish choreography.
- TicketmastercorePrimary ticketing platform for all Dansens Hus performances. Handles online ticket sales, gift cards, and resale functionality.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dansens Hus competitors and assessment
Company assessmentDirect peers
- Cullberg: Sweden's leading contemporary dance company with its own venue in Stockholm. Comparable as a Stockholm-based dance institution partnering with Dansens Hus on co-productions (e.g., 36 hours of dance), and competing for the same audience and artist network.
- Dansens Hus Oslo: Norway's national stage for contemporary dance, sharing the same brand and operational concept as Dansens Hus Stockholm. Direct Nordic counterpart presenting international choreography with public funding support.
- Tanzhaus NRW: Düsseldorf-based national center for contemporary dance, presenting international choreography and supporting production through residencies and co-productions. Operates a similar public-funded, multi-venue model targeting contemporary dance audiences.
- Théâtre de la Ville: Paris's municipally-funded venue for contemporary dance and theater, presenting international choreographers and offering multi-stage programming. Comparable in scale and function as a publicly supported dance-presenting institution.
- PACT Zollverein: Essen-based performing arts venue focused on dance, theater, and performance with artist residencies and international co-productions. Comparable public-funded residency-and-presentation model targeting contemporary choreography.
- Kampnagel: Hamburg's largest independent producing venue for contemporary dance, theater, and performance. Comparable multi-stage programming model, international choreographer focus, and public-funding-backed operating model.
- Sadler's Wells: London's leading dance house and one of the world's flagship venues for contemporary dance. Directly comparable as a national-scale presenting venue for international choreography, with residencies, co-productions, and a multi-stage programming model similar to Dansens Hus.
- MDT Moderna Dansteatern: Stockholm's municipally-funded contemporary dance stage and a direct local peer and collaboration partner of Dansens Hus; both present Swedish and international choreography, run residencies, and serve overlapping artist and audience pools in Stockholm.
Emerging players
- La MaMa Experimental Theatre Club: New York-based experimental performing arts venue supporting choreographers and dance-theater makers through residencies and presentations. Comparable as an artist-development hub, though operating in a different national funding context.
Regional players
- BIT Teatergarasjen: Bergen (Norway)'s national scene for contemporary performing arts with residencies and international co-productions. Comparable as a Nordic public-funded dance/performance venue and a co-production partner of Dansens Hus (BIT Bergen Internasjonale Teater).
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dansens Hus social profiles
Digital presenceDansens Hus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dansens Hus leadership team
Management profileNumber of profiles
Profiles14 records
Dansens Hus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dansens Hus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dansens Hus
What does Dansens Hus do?
Dansens Hus operates Sweden's national stage for contemporary dance, presenting Swedish and international dance performances across multiple performance spaces (Stora scen, Blackbox, Studioscen). The organization sells tickets to live performances, offers a subscription membership program (Club DH), rents its stages to external producers, and runs professional development programs including residencies, co-productions, and networking events like 36 Hours of Dance.
Is Dansens Hus a public or private company?
Dansens Hus is a private company. It is classified as state government owned and is currently operating.
When was Dansens Hus founded?
Dansens Hus was founded in 1991. It employs 11 to 50 people.
Where is Dansens Hus based?
Dansens Hus is headquartered in Stockholm, Sweden, in the Europe region.
How does Dansens Hus make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are club DH Membership, gift Cards and venue Rental.
Who are Dansens Hus's main competitors?
Direct peers on record are Cullberg, Dansens Hus Oslo, Tanzhaus NRW, Théâtre de la Ville, PACT Zollverein, Kampnagel, Sadler's Wells and MDT Moderna Dansteatern. La MaMa Experimental Theatre Club is listed as an emerging player. BIT Teatergarasjen is listed as a regional player.
Does Dansens Hus have an API?
No public API is recorded for Dansens Hus.
What industry is Dansens Hus in?
Dansens Hus's product category is Performing Arts Venue / Contemporary Dance Stage. Its primary akta.pro industry code is THAJAFAD, Dance Performances, with a secondary code of MPAGADAJ, Dance Festivals & Dance Series. Its NAICS code is 71131 and its SIC code is 7990.