Gabriel Cosmetics
Gabriel Cosmetics Inc. is a privately held Redmond, Washington-based direct-to-consumer beauty brand founded around 1990, selling clean, 100% natural cosmetics under three sub-brands (Gabriel, Zuzu Luxe, Clean Kids Naturally) through a global Shopify storefront and Amazon.
- Company typePrivate
- Founded1992
- HeadquartersRedmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Gabriel Cosmetics does
Gabriel Cosmetics Inc. is a privately held, Redmond, Washington-based direct-to-consumer beauty company founded around 1990 that formulates and sells clean, natural cosmetics made from 100% natural ingredients with no synthetic chemicals or animal byproducts. Its portfolio comprises three sub-brands: Gabriel (the core cosmetics and skincare line), Zuzu Luxe (a premium mineral-based line with refillable compacts and eco-palettes), and Clean Kids Naturally (a children's personal care line). The catalog spans approximately 74 SKUs across skincare, makeup, brushes and tools, nail care, palettes, and bath and body, with individual unit prices ranging from roughly $5.99 to $64.
The company operates a direct-to-consumer e-commerce business primarily through a Shopify-based storefront (gabrielcosmeticsinc.com) with multi-currency and bilingual (English/Spanish) checkout that ships globally to 100+ countries. It supplements online sales with Amazon marketplace distribution for Clean Kids Naturally and an affiliate program run on Collab Shopify, and runs an email-driven rewards and birthday program for retention. Marketing channels are limited to owned website, email newsletter, and affiliate/referral; there is no disclosed wholesale, retail, or B2B channel.
Revenue is not publicly disclosed and no funding rounds, investors, or acquisitions are reported. The company appears to operate organically as an independent private corporation with a small employee base (11–50), positioning itself as a pioneer in the natural beauty category with an earth-conscious, transparency-led value proposition.
Gabriel Cosmetics firmographics
Firmographics- Name
- Gabriel Cosmetics
- Legal name
- Gabriel Cosmetics Inc.
- Website
- https://gabrielcosmeticsinc.com/
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gabriel Cosmetics Inc. is a privately held Redmond, Washington-based direct-to-consumer beauty brand founded around 1990, selling clean, 100% natural cosmetics under three sub-brands (Gabriel, Zuzu Luxe, Clean Kids Naturally) through a global Shopify storefront and Amazon.
- Ownership category
- akta.pro rank
Gabriel Cosmetics industry classification
Industry- Product category
- Clean Beauty & Natural Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
- akta.pro secondary industries
- Kids Skincare (Moisturizers, Sensitive Skin) (CRABAJAI), Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG), Baby Bath & Cleansing (CRABAJAA), Kids Personal Cleansing (Body Wash, Hand Soap) (CRABAJAH)
Keywords
Where Gabriel Cosmetics is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gabriel Cosmetics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce retail sales of clean beauty products including skincare, makeup, and nail care through owned digital storefront. Transaction-based purchases with no subscription component visible.
- Affiliate/Referral Program: Affiliate program allowing partners to earn commissions for referring customers to the Gabriel Cosmetics online store.
- Third-Party Marketplace (Amazon): Clean Kids Naturally brand products sold through Amazon marketplace, generating revenue through retail distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Gabriel Cosmetics product offering
Product offeringCore offering
Gabriel Cosmetics develops, manufactures, and sells clean, natural beauty products made from 100% natural ingredients with no synthetic chemicals or animal byproducts. The portfolio spans skincare (cleansers, tonics, moisturizers, serums, masks, sun care), color cosmetics (face, eye, lip, cheek), brushes and tools, nail care, palettes, and bath and body products, marketed under three sub-brands: Gabriel (core), Zuzu Luxe (premium mineral/refillable), and Clean Kids Naturally (children's care).
Product overview
Gabriel Cosmetics Inc. operates as a unified portfolio of three sub-brands: Gabriel (the primary clean cosmetics brand), Zuzu Luxe (a premium mineral-based line with refillable products), and Clean Kids Naturally (a dedicated children's personal care line). All products are made from 100% natural ingredients with no synthetic chemicals or animal by-products, with over 30 years of commitment to clean beauty. The company offers a comprehensive range across skincare (cleansers, tonics, moisturizers, serums, masks, specialty products, sun care organized by skin type and targeted series like Balancing, Purifying, and Hydrating), makeup (face, eye, lip, and cheek products), brushes and tools, nail care, and palettes. The company sells directly to consumers through its e-commerce platform and ships internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Gabriel: Core cosmetics brand offering mistake-proof and results-driven beauty products including foundation, lipstick, mascara, eyeshadow, and skincare.
- Zuzu Luxe
- Clean Kids Naturally
Companies that use Gabriel Cosmetics
Customer profileSegments3 records
Ideal customer profiles2 records
Gabriel Cosmetics technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Gabriel Cosmetics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- AmazonminorClean Kids Naturally brand products are sold through Amazon's marketplace, providing third-party retail distribution for this specific brand line.
- Collab Shopify (Affiliates)minorAffiliate partnership program powered by Collab Shopify platform, allowing partners to promote Gabriel Cosmetics products and earn commissions on referred sales.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Gabriel Cosmetics competitors and assessment
Company assessmentDirect peers
- ILIA Beauty: Clean, natural-based color cosmetics and skincare DTC brand with strong retail distribution at Sephora. Directly comparable to Gabriel in its clean/natural ingredient positioning and product range across face, eye, and lip categories.
- RMS Beauty: Clean beauty brand focused on natural, organic ingredients across color cosmetics and skincare. Closely comparable to Gabriel on the clean/natural formulation positioning and DTC-plus-retail go-to-market.
- Kosas: Clean color cosmetics brand with a skincare-makeup hybrid positioning sold through DTC and Sephora. Directly comparable as a clean-ingredient color cosmetics peer targeting the same health-conscious consumer.
- Beautycounter: Clean beauty brand with rigorous ingredient standards across skincare, makeup, and kids/baby lines. Closely comparable to Gabriel's three-brand clean/natural approach and product breadth.
- W3LL PEOPLE: Clean, plant-based color cosmetics brand emphasizing natural ingredients and minimalist formulations. Comparable to Gabriel in clean color cosmetics positioning and DTC-first distribution.
- Juice Beauty: Organic, clean skincare and color cosmetics brand. Comparable to Gabriel in natural/organic ingredient emphasis and in offering both skincare and makeup product lines.
- Bite Beauty: Clean, natural-ingredient lip and color cosmetics brand. Comparable to Gabriel in clean color cosmetics positioning, particularly within the lip category.
- Tata Harper: Natural, non-toxic, 100% natural-ingredient skincare brand with some color cosmetics. Directly comparable to Gabriel on a 100% natural formulation philosophy and premium DTC positioning.
Broad incumbents
- Drunk Elephant: Established clean/biocompatible skincare-led brand with select color cosmetics and broad retail distribution at Sephora. Comparable as a larger incumbent in the clean beauty space overlapping Gabriel's skincare positioning.
Others
- Sephora: Prestige multi-brand beauty retailer whose 'Clean at Sephora' program increasingly defines retailer-driven clean standards. Relevant as the channel and category-standard-setter that determines which clean brands scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Gabriel Cosmetics social profiles
Digital presenceGabriel Cosmetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gabriel Cosmetics leadership team
Management profileNumber of profiles
Gabriel Cosmetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gabriel Cosmetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gabriel Cosmetics
What does Gabriel Cosmetics do?
Gabriel Cosmetics develops, manufactures, and sells clean, natural beauty products made from 100% natural ingredients with no synthetic chemicals or animal byproducts. The portfolio spans skincare (cleansers, tonics, moisturizers, serums, masks, sun care), color cosmetics (face, eye, lip, cheek), brushes and tools, nail care, palettes, and bath and body products, marketed under three sub-brands: Gabriel (core), Zuzu Luxe (premium mineral/refillable), and Clean Kids Naturally (children's care).
Is Gabriel Cosmetics a public or private company?
Gabriel Cosmetics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gabriel Cosmetics founded?
Gabriel Cosmetics was founded in 1992. It employs 11 to 50 people.
Where is Gabriel Cosmetics based?
Gabriel Cosmetics is headquartered in Redmond, United States, in the North America region.
How does Gabriel Cosmetics make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are affiliate/Referral Program and third-Party Marketplace (Amazon).
Who are Gabriel Cosmetics's main competitors?
Direct peers on record are ILIA Beauty, RMS Beauty, Kosas, Beautycounter, W3LL PEOPLE, Juice Beauty, Bite Beauty and Tata Harper. Drunk Elephant is listed as a broad incumbent. Sephora is listed as an others.
Does Gabriel Cosmetics have an API?
No public API is recorded for Gabriel Cosmetics.
What industry is Gabriel Cosmetics in?
Gabriel Cosmetics's product category is Clean Beauty & Natural Cosmetics. Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics), with a secondary code of CRABAJAI, Kids Skincare (Moisturizers, Sensitive Skin). Its NAICS code is 45612 and its SIC code is 2844.